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Book Mini-Review: Makers: the New Industrial Revolution by Chris Anderson

Wednesday, February 13th, 2013

Makers: The New Industrial Revolution by Chris Anderson 

This is a fun book  by the former editor-in-chief of WIRED , author of The Long Tail and the co-founder of 3D Robotics, Chris Anderson. Part pop culture, part tech-optimist futurism and all DIY business book, Anderson is preaching a revolution, one brought about by the intersection of 3D printing and open source “Maker movement” culture, that he believes will be bigger and more transformative to society than was the Web. One with the potential to change the “race to the bottom” economic logic of globalization by allowing manufacturing entrepreneurs to be smart, small, nimble and global by sharing bits and selling atoms.

Anderson writes:

Here’s the history of two decades of innovation in two sentences: The past ten years have been about discovering new ways to create, invent, and work together on the Web. The next ten years will be about applying those lessons to the real world.

This book is about the next ten years.

….Why? Because making things has gone digital: physical objects now begin as designs on screens, and those designs can be shared online as files…..once an industry goes digital in changes in profound ways, as we’ve seen in everything from retail to publishing. The biggest transformation, but in who’s doing it. Once things can be done on regular computers, they can be done by anyone. And that’s exactly what we’re seeing happening in manufacturing.

…..In short, the Maker Movement shares three characteristics,  all of which I’d argue are transformative:

1. People using digital desktop tools to create designs for new products and prototype them (“digital DIY”)

2. A cultural norm to share those designs and collaborate with others in online communities.

3. The use of common design file standards that allow anyone, if they desire, to send their designs to commercial manufacturing services to be produced in any number, just as easily as they can fabricate them on their desktop. This radically foreshortens the path from idea to entrepreneurship, just as the Web did in software, information, and content.

Nations whose entire strategy rests upon being the provider of cheapest labor per unit cost on all scales are going to be in jeopardy if local can innovate, customize and manufacture in near-real time response to customer demand. Creativity of designers and stigmergic /stochastic collaboration of communities rise in economic value relative to top-down, hierarchical production systems with long development lags and capital tied up betting on having large production runs.

Interesting, with potentially profound implications.

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Congratulations!!

Tuesday, December 4th, 2012

To Lexington Green and James Bennett, for finishing their new book, America 3.0 – due out (I think) in 2013 published by Encounter Books.

A political vision for an era desperately short on imagination and needing statecraft of inspiration.

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The Sounds of Silence and Your Own Mind

Tuesday, November 27th, 2012

Scott Shipman had an excellent book review post An Unknown Future and a Doubtful Present: Writing the Victory Plan of 1941 — a review-lite and a few questions in which he discussed the intellectual seriousness and evolution of war planner   Major Albert C. Wedemeyer as a military officer and strategist:

….Wedemeyer was an honor graduate of the Command and General Staff College, and his performance earned him the opportunity to attended the Kriegsakademie, the German staff college. However, coupled with impressive academic preparations, Kirkpatrick writes that Wedemeyer’s curiosity exposed him to a “kaleidoscope” of ideas and methods. Kirkpatrick summed-up Wedemeyer: “Competence as a planner thus emerged as much from conscientious professional study as from formal military education…” Going on to say:

In common with many of his peers, much of Wedemeyer’s professional and intellectual education was less the product of military schooling than of personal initiative and experience in the interwar Army.

Wedemeyer’s intellectual development was purposeful and paid off. In Wedemeyer’s deep study of his profession he used the prescribed paths, but also explored on his own. How common is that today? 

As often happens, the discussion can take an unexpected turn in the comments section. Lexington Green weighed in with this:

Think about George Marshall in China, traveling around on horseback.  No cell phone, no email.  The man could actually think.  Or Eisenhower meeting with Fox Connor to talk about the books Connor had him read. Telephone calls were not even common.  The military might do well to have two days once a quarter of silent retreats, only emergency communication permitted, with literally no unnecessary conversation, for groups of officers and non-coms, with some assigned reading and some self-selected on the same theme, then an open discussion after dinner. It would cost virtually nothing and would be an intellectual and mental oasis, and some good ideas might come out of it.  Religious silent retreats which last a couple of days and are truly life-restoring. This would probably be useful as well.

That in turn provoked this response from Marshall:

My sense is that many of us live, work, and fraternize in a culture of crisis. Everything is urgent. One response is to just shut off the moment we get some downtime. TV, drinking, schlock fiction, immersion in pop culture, video games, blog reading are some of the ways I’ve coped. I grew out of those as timewasters as I realized that I no longer had time to shut off if I wanted to do something.

But I still live in a culture of crisis. Almost everybody around me “has no time”. It doesn’t really matter what is being proposed, the sense of urgency kills all ambition toward progress. Defending myself and my space form this is a daily challenge – and some days I lose.

I’m visiting family this week on a long-scheduled “vacation” that has been interrupted by my office several times already, but always with the promise, “just this thing, Marshall, we don’t want to take you away from your family”. And these are the people I choose as my allies!

The culture of crisis doesn’t believe in people’s choices. It says that time will only be wasted, so we have to keep our people busy. After all, see how they spend their “free” time? Dissolute wastrels the lot of them. And then the culture of crisis tells us that we need to recharge by shutting off our minds. You need to vege out, man, you’re stressed; turn on the TV and have a beer, mate. Or else fire up your e-mail and write six more. And, hey, sorry about your insomnia, but it lets you get a jump on the day, amirite? [....]

The discussion moved on, but I have been mulling upon this exchange ever since.

The first thing that came to mind is that what we mean by “silence” really isn’t silent, what is really meant is that there is an absence of human voice pulling at our limited capacity for attention. Cognitive load is probably a real, if variable, limit on human cognition and the nature of hyperconnected information society is that all too frequently we are -and feel – “overloaded”.

When human voices are absent the “background” environmental noise comes “forward” , natural (wind through trees, animals etc) or mechanical (various humms and clicks) that we unconsciously tune out as a matter of routine focusing on conversation or distracting hearsay, broadcasts and so on. The processing in the brain is significantly different depending on what kinds of sounds you are listening to, for example:

1. Listening to Music

2. Listening to Language

3. Listening to unpleasant sounds (nails on chalkboard etc.)

So eliminating human speech from your environment but not hearing (earplugs) itself allows other regions of your brain to become more active than usual, depending on whatever else you may be doing at the time (walking, chopping wood, smelling a flower, scanning the horizon and so on).  Your brain’s performance and how it varies when thinking under conditions of different combinations and levels of sensory stimuli – “crossmodal processing” – is not yet well understood as research is in early stages of investigation.

I will speculate here that what is important for enriching your thinking is that taking your brain out a linguistic-saturated environment (let’s include the “soundless noise” of intruding textual symbols as well from smartphones, iPads, laptops)  gives it an opportunity to operate differently for a time and establish new neuronal network patterns of activity. Various forms of meditation – which involves both silence and an intentional modulation of attention – also  alters normal  brain activity.

I will now go further out on a data-free analytical limb and hypothesize that making a practice of “silence” and/or meditation might improve your thinking by making moments of creative insight more likely. Studies on insight tend to show that as a cognitive event, insight  comes about as a kind of a “pulse” of activity and relaxation in the brain:

….Mark Jung-Beeman, a cognitive neuroscientist at Northwestern University, has spent the past fifteen years trying to figure out what happens inside the brain when people have an insight. Jung-Beeman became interested in the nature of insight in the early nineteen-nineties, while researching the right hemisphere of the brain. Mentions Jonathan Schooler. Jung-Beeman decided to compare word puzzles—or Compound Remote Associate Problems (C.R.A. Problems)—solved. He teamed up with John Kounios, a psychologist at Drexler University, and they combined fMRI and EEG (electroencephalography) testing to scan people’s brains while they solved the puzzles. The resulting studies, published in 2004 and 2006, found that people who solved puzzles with insight activated a specific subset of cortical areas. Although the answer seemed to appear out of nowhere, the mind was carefully preparing itself for the breakthrough. The suddenness of the insight is preceded by a burst of brain activity. A small fold of tissue on the surface of the right hemisphere, the anterior superior temporal gyrus (aSTG), becomes unusually active in the second before the insight. Once the brain is sufficiently focused on the problem, the cortex needs to relax, to seek out the more remote association in the right hemisphere that will provide the insight. As Kounios sees it, the insight process is an act of cognitive deliberation transformed by accidental, serendipitous connections. Mentions Joy Bhattacharya and Henri Poincaré. The brain area responsible for recognizing insight is the prefrontal cortex. Earl Miller, a neuroscientist at M.I.T., spent years studying the prefrontal cortex. He was eventually able to show that it wasn’t simply an aggregator of information, but rather it was more like a conductor, waving its baton and directing the players. In 2001, Miller and Princeton neuroscientist Jonathan Cohen published an influential paper laying out their theory of how the prefrontal cortex controls the rest of the brain. It remains unclear how simple cells recognize what the conscious mind cannot. An insight is just a fleeting glimpse of the brain’s huge store of unknown knowledge.

Another interesting data point to consider re: “silence” and insight is that the mental illness of schizophrenia, where delusions and other mental “noise” exists is significantly negatively correlated with insight.  Researchers are currently investigating if meditation can ease the symptoms of schizophrenia and other mental illnesses.

For myself, I find my best ideas come via insight when I am doing something primarily physical requiring steady but not all of my concentration and I am alone – working out, walking the dog, a household chore and so on. Relatively useful ideas can happen when I am reading or writing or debating (i.e. interacting with a text or a person), but they tend to be analytic and derivative, sort of an intellectual “tweaking” or “tinkering” but not ones that are fundamentally creative or synthesizing.

Lexington Green may be right – Silence is golden.

 

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New Release: Creating a Lean R&D System, by Terry Barnhart—a preliminary review

Thursday, October 18th, 2012

[by J. Scott Shipman]

Creating a Lean R&D System, by Terry Barnhart

Friend of this blog, and friend, Terry Barnhart’s new book is available on Amazon. Terry is one of the leading thinkers among those who admire John Boyd’s work.

Terry has spoken at the last three Boyd and Beyond events, and much of the substance of those talks are reflected in this book. I’ve read most of it, and believe it will have wide applicability outside the “lean” community. His sections on the use of A3′s (the subject of his talks at B&B this year) for problem identification/solution and rapid learning have potential at the personal and the organizational level. At the core, Terry is advocating a culture of innovation and providing tools he has proven in practice.

Recommended.

A version is cross posted at To Be or To Do.

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Strategy and Creativity: Part I.

Tuesday, October 9th, 2012

“War is more than a true chameleon that slightly adapts its characteristics to the given case. As a total phenomenon its dominant tendencies always make war a remarkable trinity–composed of primordial violence, hatred, and enmity, which are to be regarded as a blind natural force; of the play of chance and probability within which the creative spirit is free to roam; and of its element of subordination, as an instrument of policy, which makes it subject to reason alone.”
                                                                                                -Carl von Clausewitz, On War

“Thus the highest form of generalship is to balk the enemy’s plans; the next best is to prevent the junction of the enemy’s forces; the next in order is to attack the enemy’s army in the field; and the worst policy of all is to besiege walled cities….Therefore the skillful leader subdues the enemy’s troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the field. With his forces intact he will dispute the mastery of the Empire, and thus, without losing a man, his triumph will be complete. This is the method of attacking by stratagem.”
                                                                                             - Sun Tzu, The Art of War 

This blog is read by many people with a deep interest in strategy coming from different philosophical and professional perspectives. While I have my own speculations  based on years of study, I would like to begin by first posing a few questions to the readership:

  • What is the relationship between strategy and creativity?
  • Or between strategic thinking and creative thinking?
  • Is “doing strategy” primarily an act of planning, calculation and rational problem-solving or is it also a profoundly creative and intuitive enterprise?
  • If we get better at thinking creatively, do we become better, more effective strategists? The reverse?
  • Is creativity more useful in “grand strategy” (or “statecraft”, if you prefer) and policy than in straightforward “military strategy”?

The floor is yours, strong argument is welcomed.

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