[by J. Scott Shipman]
At Boyd and Beyond 2014 this weekend there were a few references to creativity and whether creativity could be taught. I prepared what follows back in August in response to a friend’s request for ideas and/or resources.
Free writing: author Mark Levy’s book Accidental Genius is a good resource of concepts for how to get “it” in writing. Levy argues our internal editor gets in the way of our creativity and advocates writing quickly without regard to style, grammar, etc—the idea being to get the ideas out in a tangible form and provides methods to synthesize. It has a sort of gimmicky feel, but I’ve used variations of his methods four or five times a year—and just used last week to get my head around part of a problem.
Michael Michalko’s THINKPAK, THINKERTOYS, and Cracking Creativity are all good resources, but I’ve found the card deck to be the most valuable (Fred Leland uses these, too). In the card deck Michalko divides his thought-prompting cards into the acronym “SCAMPER” (S-Substitute Something), (C-Combine it with something else), (A- Adapt something to it), (M-Modify or Magnify——[I added miniaturize] it), (P- Put it to some other use), (E- Eliminate Something), (R- Reverse or Rearrange it). Here is a link to the google book. I keep the card deck on my desk and use several times a year.
Visible Thinking has moments (a painful read in places, but there are some good nuggets, too), but the larger theme is The Mind Map Book, which many admire. I know Lynn uses mind maps—and I have several for my boat project. I find them good for getting the ideas out there and establishing connections. I use Mind Maps software—which is very good on a PC, but not so good on a Mac.
Systematically, I have found combining Michalko’s THINKPAK with a Mind Map to be useful, and THINKPAK “backwards” with free writing (using the cards as a jumping off place to begin writing). Handwriting might not be popular with the younger folks, but free-writing isn’t the same on a keyboard for me. It is a question of what style best fits for you.
A Whack on the Side of the Head and A Kick in the Seat of the Pants — both by Roger von Oech [he has a “Whack Pack” set of cards, too, but I don’t have them yet.] are campy with dated graphics, but when I’m stuck, one of these books is often my first place to stop. Parts are goofy to be sure, but sometimes goofy is good.
At the other end of the spectrum, Barbara Minto’s The Minto Pyramid Principle, Logic in Writing, Thinking and Problem Solving I have a love/hate relationship with this very expensive book (I paid about $50 for a used copy) that I purchased back in 2008/09. Minto’s genius is in her simplicity and elegance—it is also very linear, so focus is rarely a problem when using her methods. Her schema is focused on a consultant-client relationship, so you may want to skip or check if google has parts you can review online.
My father-in-law shared a column from an investment newsletter several years ago that I’ve also used intermittently: everyday write down “10 ideas”—this is sort of a riff on free writing, but the idea is to get 10 new ideas on paper everyday—unedited. It gets hard after about five or six consecutive days. I’ll typically go three or four days in a row and take a few weeks off. I’ve ideas for three different weapons platforms that came from this method.
Terry Barnhart’s Critical Question Mapping [see Terry’s excellent Creating a Lean R&D Enterprise] is a good place to approach problems from the perspective of what/which questions must be answered. Mark (aka: “Zen”) has used with students and Fred Leland uses in training law enforcement. We used it a couple of years ago to help establish a big project I’m working on.
Lastly, two tools I use everyday are a small Moleskin notebook and my iPhone camera. Anytime I’ve an idea/insight I’ll copy into my notebook and assign a suspense date to “running it to ground,” and this includes copying marginalia and/or quotes from a book I’m reading—particularly for adjacent ideas as a prompt to come back. Also, I’m a big fan of using my smartphone to photograph magazine articles, shapes or designs that may have applicability to something that interests me. For aid in memory, I’ve found Evernote.com to be very useful, too.
What tools do you use to boost your creativity?