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Don’t you mess with (2) the night sky, superb and sacred

Saturday, January 19th, 2019

[ by Charles Cameron — a disgusted follow-on to Don’t you mess with my mother the moon ]
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Disgust:

This Chinese City Wants to Launch an ‘Artificial Moon’ to Replace Street Lights

The streets of Chengdu in western China could soon be lit up by an artificial satellite moon in the night-time, rather than the more conventional streetlights, if an ambitious plan by a private aerospace company gets the go-ahead.

The thinking is to save a hefty sum in electricity costs, according to Wu Chunfeng, chairman of the Chengdu Aerospace Science and Technology Microelectronics System Research Institute Co., who is behind the scheme.

Rather than using up energy here on Earth, the satellite would reflect the Sun’s rays from the other side of the planet back on to Chengdu. [ .. ]

The illumination on the ground would be about eight times what you would expect from the actual Moon, Chunfeng says.

Have they not read Li Po, Bo, or Bai‘s great poem, The Jewel Stairs’ Grievance, given here in the translation by Ezra Pound?

The jewelled steps are already quite white with dew,
It is so late that the dew soaks my gauze stockings,
And I let down the crystal curtain
And watch the moon through the clear autumn.

Were they not taken with the footnote?

Jewel stairs, therefore a palace. Grievance, therefore there is something to complain of. Gauze stockings, therefore a court lady, not a servant who complains. Clear autumn, therefore he has no excuse on account of weather. Also she has come early, for the dew has not merely whitened the stairs, but has soaked her stockings. The poem is especially prized because she utters no direct reproach.

Do they not watch the moon? Taste it?

**

Disgust:

Russian Startup Wants to Put Ads in Low-Earth Orbit to Ruin The Sky For Everybody

Advertising?

Must I really quote this stuff?

“We are ruled by brands and events,” project leader Vlad Sitnikov told Futurism.

“The Super Bowl, Coca Cola, Brexit, the Olympics, Mercedes, FIFA, Supreme and the Mexican wall. The economy is the blood system of society. Entertainment and advertising are at its heart.

“We will live in space, and humankind will start delivering its culture to space. The more professional and experienced pioneers will make it better for everyone.”

Faugh! For shame!

**

Have I not whispered to another under the stars those words of William Butler Yeats:

Had I the heavens’ embroidered cloths,
Enwrought with golden and silver light,
The blue and the dim and the dark cloths
Of night and light and the half light,
I would spread the cloths under your feet:
But I, being poor, have only my dreams;
I have spread my dreams under your feet;
Tread softly because you tread on my dreams.

I am heart-hurt.

Rape the night sky, and what are lovers to wrap themselves in? poets to raise their cups to?

PCMatic: at war, the people’s militia, resistance .. and metaphors?

Friday, January 18th, 2019

[ by Charles Cameron — an ad that blew my mind, mil metaphor piled on mil metaphor, and various ways to name theenemy, eh? — troika, wolf pack.. ]
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Here we go.

I was staggered to see the number of military / militant references inj this commercial —

  • our country is at war,
  • a cyber war
  • the enemy, ransomeware, is rapidly growing in sophistication
  • the enemy is exploiting a hole in our defenses
  • we are pcmatic, the people’s militia to defeat the ransomware empire
  • patriots of the resistance
  • we believe we can build an army
  • we will defeat this enemy and win the war
  • join the ransomware resistance.
  • This is the largest cluster of related metaphors I’ve seen in an ad, and I’m curious as to its rhetorical intent..

    **

    Tina Nguyen has written a fascinating piece for Vanity Fair’s Hive on the metaphors we use for The Enemy, better known perhaps as Them:

  • Axis of evil
  • Network of death
  • Troika of tyranny
  • Triangle of terror
  • Sordid cradle of Communism in the Western Hemisphere
  • Wolf pack of rogue states

  • Cabal of Crazies
  • Circle of Scoundrels
  • League of Extraordinary Villains
  • Oh so much more potent than calling them Hostile statesWolf pack of rogue states is superb!

    The first set above presents ye actual efforts by various pols to provide metaphorical aid to the othering of our enemies — propaganda at its most succinct — whereas the second set consists of jokers’ parodies & the like — second order propaganda at the expense of the first.

    **

    I’ll be using the comments section of this post for further “collections” (metaphors of war, sports, etc, headlines, chyrons, misc items of interest), and may add some stellar examples — if they “fit” — here in this post.

    Sunday surprise — jeeps with souls, telepathic cars

    Sunday, October 28th, 2018

    [ by Charles Cameron — are the shows on TV the medium’s waking life, and advertisements its dreams? ]
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    My mom was Freedom, and my dad, Adventure. They baptized me in mud and christened me on rock, so I got tougher, they fostered a love of learning so I got smarter, taught me to appreciate the finer things in life sp I became more civilized and refined. Thank you, Freedom and Adventure, for giving me this rugged, civilized, wandering soul..

    **

    .. we’re helping to give cars the power to read your mind from anywhere ..

    **

    A Jeep is machinery, an engine, a tool, a prosthetic — but now it has a soul — how was that achieved. Is it a shiny new species of Golem? Did someone breathe the Name into it? And the car that Dell is teaching to read minds — does it too have a soul?

    I appreciate Dell, am now on my second or fifth Dell laptop, and I once rolled a Jeep over, and myself and senior son escaped with barely a scratch between the pair of us. It was one of those California days, the road slick with first rain, and I wrote 150 pages for DC charitable NGO as court-required penance.

    My intent is not to knock (diss) Dell or Jeep — in fact I appreciate their products and admire the skills displayed by their advertising agencies — but simply to point up the quasi-spiritual ways in which these ads present cars. There are good insights into humanity, in fact, to be found in these depictions of machines.

    Here’s to (human) real-life civilized, wandering souls!

    Sunday surprise — mourning, a global view

    Sunday, September 23rd, 2018

    [ by Charles Cameron — starts with an anthro DoubleQuote inspired by this morning’s readings & a Steve Martin tweet — though in sensitive times it might be best not to chuckle, let alone guffaw, at strangers’ strange ways ]
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    One: The tearless eye of a NASA camera on the occasion of the Challenger blow-up:

    One of our reporters, who happened to be at a distant nasa base at the time, tells us that afterward a television monitor for nasa’s own internal satellite service kept on its screen a view from a camera on the beach at Cape Canaveral which had been following the spacecraft’s ascent. Now that camera simply stared searchingly out over the blue-gray sea to where it met the blue-gray sky, like a sailor’s widow gazing endlessly at the horizon. Twenty-eight years into the space age, the sea is as much a symbol of eternity as the sky. Both have swallowed up the Challenger and its crew, leaving behind a double emptiness of sea and space.

    Two: The professional Ghanaian substitute for tearless eyes:

    Here’s an account in the news:

    Ami Dokli is the leader of one of the several groups of professional mourners in Ghana. In a recent interview with BBC Africa, she said that some people cannot cry at their relatives’ funerals, so they rely on her and her team to do the wailing. Dokli and the other women in her team are all widows who, after their husbands died, decided to come together to help others give their loved-ones a proper send-off to the afterlife. But crying for strangers is not the easiest thing in the world, so professional mourners charge a fee for their services, the size of which is in direct relation to the size of the funeral. If it’s a big funeral, their tears cost more.

    And here’s an American FB version of the ad Steve Martin’s tweet captured:

    Do you want to boost your funeral? Hire me….the professional mourner to come and cry at the funeral. Below are the “Summer Special” prices:
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    1. Normal crying $50,
    2. Bahamian hollering $100,
    3. Crying and rolling on the ground $150,
    4. Crying and threatening to jump into the grave $200,
    5. Crying and actually jumping in the grave $1000

    That’s my DoubleQuote for the day.

    **

    A clutch of videos:

    Ghanaian Professional Wailing mourners:

    Promotional — funerala with a white lady mourner, extra:

    Ghanaian troupe of Dancing Pallbarers:

    Chinese professional mourning performer:

    N’Orleans Second Line:

    Sunday surprise existential question: so, are actors real people?

    Monday, August 6th, 2018

    { by Charles Cameron — and are you maybe reading this zenpundit post in real life? ]
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    You’ve almost certainly seen one or more of these Chevy ads, more than twice..

    Real people. Not actors.

    **

    Indeed, they’ve been viewed so many times, in so many variants, that there’s now a Progressive ad that pulls the obvious reversal:

    Real actors. Not people.

    **

    Then there’s the existential question, referenced in The Atlantic‘s The Reality of Those ‘Real People, Not Actors’ Ads piece:

    During commercial breaks at the Olympics viewing parties I’ve been at in the past week, one company’s ads have consistently sent the room into a round of existential questions. What is reality? Aren’t we all actors? Just how excited can a normal person get about J.D. Power awards?

    Existential? Holy Moly. But then, according to One Of The ‘Real People’ From That Chevy Commercial Speaks Out:

    As The News Wheel reported in 2015, some of the “real people” were actors by profession, a fact explained away by a GM representative who claimed this was just because they scouted for people in LA. Struggling actors who know that faking enthusiasm could yield a better paycheck could explain this.

    Phew, that was a close one!

    **

    And every actor surely knows Shakespeare, no? Jaques, in As You Like It? All the world’s a stage? In the Globe Theatre, motto: All the world enacts a play?

    But forget Shakespeare and the more things in heaven and earth than are dremed of in his existential philosophy — I think I know what the Chevy ads boil down to:

    Real ads. Not truth.

    Aha, mini-epiphany! Fast forward, if you ask me.


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