zenpundit.com » advertising

Archive for the ‘advertising’ Category

Sunday surprise existential question: so, are actors real people?

Monday, August 6th, 2018

{ by Charles Cameron — and are you maybe reading this zenpundit post in real life? ]
.

You’ve almost certainly seen one or more of these Chevy ads, more than twice..

Real people. Not actors.

**

Indeed, they’ve been viewed so many times, in so many variants, that there’s now a Progressive ad that pulls the obvious reversal:

Real actors. Not people.

**

Then there’s the existential question, referenced in The Atlantic‘s The Reality of Those ‘Real People, Not Actors’ Ads piece:

During commercial breaks at the Olympics viewing parties I’ve been at in the past week, one company’s ads have consistently sent the room into a round of existential questions. What is reality? Aren’t we all actors? Just how excited can a normal person get about J.D. Power awards?

Existential? Holy Moly. But then, according to One Of The ‘Real People’ From That Chevy Commercial Speaks Out:

As The News Wheel reported in 2015, some of the “real people” were actors by profession, a fact explained away by a GM representative who claimed this was just because they scouted for people in LA. Struggling actors who know that faking enthusiasm could yield a better paycheck could explain this.

Phew, that was a close one!

**

And every actor surely knows Shakespeare, no? Jaques, in As You Like It? All the world’s a stage? In the Globe Theatre, motto: All the world enacts a play?

But forget Shakespeare and the more things in heaven and earth than are dremed of in his existential philosophy — I think I know what the Chevy ads boil down to:

Real ads. Not truth.

Aha, mini-epiphany! Fast forward, if you ask me.

Tommy the Russkie Tank-tank

Sunday, April 16th, 2017

[ by Charles Cameron — A Russian tanker-toy saga ]
.

Another contribution to the maxcro / micro, war / games displays in my mental cabinet of wonders:

I’m sorry, this was about the only screen-grab I could manage that showed both the toy tank and its war-fighting seniors. In the children’s story, the toy tank gets left at the tank museum overnight, and is shocked and awed by the realities of which it is but a simulacrum — the OT 76, T 72, and most particularly the T-14 Armata super-tank.

The equation war : war games :: T-14 : toy tank eiher understates the significnce of the T-14 or exaggerates that of the toy — but equations between simulacrum and reality lie at the heart of such philosophical excursions as Baudrillard‘s Simulacra and Simulations, with its phony epigraph, a simulacrum of a quote from Ecclesiastes:

The simulacrum is never that which conceals the truth—it is the truth which conceals that there is none.

In the case of this children’s book, we can postulate another equation: Russia : propaganda :: factory : advertising.

But see for yourself, some of the details are hilarious:

Mosquitoes of the mind

Saturday, October 22nd, 2016

[ by Charles Cameron — or should that be Uber über alles?]
.

uber-drones
Forget billboards — motorists now have ads buzzing a few feet above their windshields — MIT Technology Review

**

There is an endless variety of possible starting points for a critique of oneself and the world. One might start from:

  • the message in a fortune cookie
  • whatever one’s parents imparted
  • whatever one rejected of what they imparted
  • Israel from the Nile to the Euphrates
  • a return to the Green Line
  • Palestine from the river to the sea
  • the sweet humility of the Magnificat
  • the fierce doctrine of Original Sin
  • the Cloud of Unknowing
  • the uncontaminated Unity of Godhead
  • the Buddha’s Noble Truth of suffering
  • the shining suchness of the Tathagata
  • something Karl Marx said, or Darwin
  • a tall tale from Chuang-Tzu
  • Lao Tzu’s unspeakable truth, unmappable path..
  • or the way someone reacted when one trod on their foot in the subway
  • Myself, I tend to go from either:

  • the Bene Gesserit adage, Fear is the mind-killer
  • or its obverse in Patanjali’s Yoga Sutras, Yoga is the cessation of waves in the mind.
  • **

    Which brings me to advertising.

  • Yoga is the cessation of waves in the mind.
  • Advertising is the paid attempt to capture my attention regardless of my wishes in the matter.

    In terms of the Yoga Sutras‘s goal of an unruffled mind, advertising attempts to stir up trouble — not in Syria or Afghanistan, or even in my kitchen, but within my consciousness.

    And I’m not alone in detesting this invasive behavior. “Nearly 90% of people watching timeshifted shows fast-forward the ads,” the Guardian reported in a piece titled TV advertising skipped by 86% of viewers, and while Victoria may have a secret ingredient which makes her ads memorable — I’m referring here, of course, to a recent Nobel Prizewinner — most ads are simply irritants.

    The benefit of advertising, to those whom it speaks, is that it acts as a road-sign to what we may want. It’s adverse effect is to clutter up our lives with road-signs to irrelevant and possibly offensive destinations. Apples don’t need little stickers on them proclaiming “apples by the Creator” but a discreet mention of “All purpose disinfecting cleaner by Bright Green” was quite helpful to me the other day, as I was wandering the aisles of Safeway in search of a brand they no longer carry..

    And yes. Advertising drives sales drives manufacturing drives employment drives a roof over the head for many who might otherwise find themselves in the rain. Granted.

    **

    But here come the mosquitoes.

    The image at the head of this post comes from an article titled Uber’s Ad-Toting Drones Are Heckling Drivers Stuck in Traffic.

    The unfortunate drivers in traffic jams in Mexico City are close to ground zero of an epidemic; Beelzebub, remember, is Lord of the Flies.

    An associative algorithm from teh Amazon

    Saturday, October 15th, 2016

    [ by Charles Cameron — ISIS advertizes! — and riding on Berger & Stern’s coattails at that — sad ]
    .

    The artificial intelligence behind Amazon‘s selection of books he might be interested in surprised JM Berger — co-author with Jessica Stern of the excellent ISIS: The State of Terror — today, by recommending Be Happy Like ISIS: The secret to success that will change your world view (The Code Breakers Book 1) as something that might interest readers of his book.

    Unbelievable. I checked my own Amazon account, and found this:

    isis-book-dq

    That’s from the “Sponsored Products Related To This Item” section of the Amazon page on JM’s book. Right at the bottom of that screenshot, I found this:

    sponsored

    **

    See also:

  • Of Anwar al-Awlaki and Bold Christian Clothing
  • The intelligence of algorithms
  • On the foolishness of some current algorithms
  • As I said recently in Japanese joinery: DoubleQuoting with wooden blocks:

    One of my own aims has been to generate — or begin the generation of — a similar anthology of “DoubleQuotes” (conceptual twinnings) illustrating the methods of associative connection available in the realms of language and the aural and visual arts.

    So here’s another example, belonging in another category — a commercially-sponsored algorithm linking two books it “believes” might of of interest to a common audience. One is a rigorous examination of ISIS history, use of online propaganda, and apocalyptic rhetoric. The other is an example of that propaganda, skilfully contrived with keywords like “happy”, “secret to success” — and even “code-breakers” — in its title, to propagate itself on Amazon despite its pro-terror slant. Puerile.

    Feh!

    Unfortunate tweet sequence

    Saturday, July 23rd, 2016

    [ by Charles Cameron — keeping a wary eye on algorithms, with the sting in the three links at the end ]
    .

    Here’s a tweet alerting readers to a newspaper piece on the Munich terror attack:

    Here, entirely by chance, is the tweet that followed it as I scrolled down my feed:

    That tweet, for what it’s worth, was promoted.

    **

    I’m sure the people doing the promoting wouldn’t have chosen to have me read it immediately after reading the newspaper tweet just above it, but that’s the sort of things that happens when “thought” gets automated. It reminds me of the time I was researching al-Awlaki on the pro-jihadist site Revolution Muslim, and some algorithm suggested I’d like an add offering “bold Christian clothing”:

    Awlaki-and-ad

    No sale there, I’m afraid.

    **

    It gets more serious, though:

  • 3 Quarks Daily, Algocracy: Outsourcing governance to Algorithms
  • WSJ, Google Mistakenly Tags Black People as ‘Gorillas,’ Showing Limits of Algorithms
  • ProPublica, How We Analyzed the COMPAS Recidivism Algorithm ProPublica

  • Switch to our mobile site