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[ by Charles Cameron — I wasn’t intending this to be my next post in the commercials and magic series, but here it is, with miniatures and matryoshkas all in a row — and Churchill! ]
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Who knows when it started — Egyptian shabtis were small figurines inscribed with the names of the deceased and buried with them, answering for them during judgment in the Hall of Truth where, for the best afterlife, one’s heart should weigh lighter than a feather on the scales —

Myself, buried with my mini-me.

Especially if I am a pharaoh, or person of note:

(From left) Painted shabti of Ramesses IV. 20th Dynasty; decorated shabti of the Lady of the House, Sati – reportedly from Saqqara. 18th Dynasty, reign of Amenhotep III; and, a double shabti of Huy and Ipuy, a father and son pair. 18th Dynasty. Louvre Museum, Brooklyn Museum and Museo Egizio, Turin, Italy. (Photos: Heidi Kontkanen and Margaret Patterson)

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A jar fit for a giant to drink from, one of thousands in the Laotian Plain of Jars:

I was reminded of Egyptian shabtis by an article I saw today about thousand-year-old burial practices in Laos, where the vast Plain of Jars is dotted with thousands of large “jars” so called — some have thought of them as chalices from which giants would drink — used in funerary rites, and the article contained this para:

We’d love to know why these people represented the same jars in which they placed their dead, in miniature to be buried with their dead.

Miniatures!

I suppose we all play with miniatures as children — toy guns, toy sheriff’s badges, dolls and dolls houses — all parents need to ensure their children grow up prepared for adult life! — but after-life may have come first where miniatures are concerned.

In any case, there’s an enormous, likely archetypal pull associated with the large and its small analogs.

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Look at this Myself and Mini-me commercial from National:

The large and the small together are somehow more attractive than just the large alone.

And let’s take this a step further into the realm of magic, as understood by the great anthropologist Sir JG Frazer:

Sympathetic magic, anthropologically speaking, is magic in which you enact in miniature what you want the gods to perform on a larger scale. You urinate — or as Shakespeare more delicately puts it, go to look upon a bush — so the gods will pour down their rain upon you.

That kind of magical thinking — sympathetic magical thinking — is what the boy is instinctively doing in this Farmers rooftop parking commercial, while the Farmers rep thinks it’s gravity that throws a large car way up in the air..

To be honest, my money’s with magic and the boy.

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Farther yet, and we come to the Matryoshka principle, in which Russian dolls are contained (‘nested”) within dolls within dolls:

And now consider this commercial featuring vans nested within vans:

Sir Winston Churchill was playing a brilliant variant on this Matrioshka principle when during a BBC broadcast in October 1939, he said:

I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma; but perhaps there is a key. That key is Russian national interest.

[ by Charles Cameron — Krishna’s flute, evoked by a commercials videographer’s eye — brilliant! ]
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Let me remind you again: real magic is simplicity itself:

Especially if you are a Hindu with strong devotion to Lord Krishna, but even so if you are secular, or the holder of some other faith or practice — there’s magic in this simple hand-gesture, conjuring the flute with which Krishna lures the lovely Radha to his side:

Photo: Jeremy Hunter

Simplicity is the essence of elegance!

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And since this is a series on advertising and magic — what, you might wish to know, is the advertising connection here?

Well, “to borrow a leaf from his bio, photographer JEREMY HUNTER began his career in advertising — as a television creative, working for Young and Rubicam, Leo Burnett, Ogilvy and Bates, and winning a number of international awards in Cannes, Venice, New York and Los Angeles along the way.

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Earlier in this series:

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Advertising series 01: Music

Eros, the Renaissance and advertising

Authentic, spiritual magic!

The magic of advertising or the commercialization of magic?

I’ve got about a dozen more posts to go, and already this is shaping up to be a terrific series — keep your eyes out for further installments!

[ by Charles Cameron — beer and cars, cars, cars, is that all there is to life? — never mind — fourth in my magic and commercials series, links to earlier entries at end of post ]
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There are some commercials that imply — or come pretty close to admitting — that magic of one sort of another is what tbhey’re up to:

This Dos Equis ad, for instanxce, features a state magician, and we are left with the impression the beer may somehow be the power behind nhis feats of illusion —

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— and the fact that “his beard alone has experienced more than a lesser man’s entire body”..

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There’s so-called “magical thinking” in this commercial by Mercedes-Benz. But this isn’t at allm original, in fact it’s a positively hubristic borrowing: when God does this in the first chapter of Genesis, it’s called “creation”.

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There’s a well-known trope in state magic we can call “Behind the curtain” — since it’s echoes in a take-down of the creator-God — and seeming miracles — in The Wizard of Oz:

And for your extended pleasure, here are two alternates:

distinguished gentleman disguised as a race-car driver

Espresso — guess it only works on cars

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And perhaps best of all there’s what I’ll call “he Gandalf blind-man” — blindness is noit of the essence here, the essence is knowinjg the contours of the world at a level beyond that of mordinary knowing

— one might equally call this “the Dumbledore blind-man”, though in a contest of wills, UI’d back Gandalf over Dumbledore — and its archetypal essence is to be found in Merlin, court mage to King Arthur, now lost in the mists of Avalon..

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Earlier in this seriesz

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Advertising series 01: Music

Eros, the Renaissance and advertising

Authentic, spiritual magic!

In my next, I’ll return to authentic magic..

[ by Charles Cameron — I’m no longer captivated by chyrons, it seems — and for the next week weeks, it’ll be glass bead games at BrownPundits and my extended examination of advertising as magic here ]
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Mind-stuff.. mind-stuff that grabs my attention is what I’ll deliver here

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Baghdadi — not meditating — contemplating, perhaps — more mayhem?

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Another pattern to follow:

It was unclear whether the increase was the result of a shift of Taliban tactics, or just the greatly increased tempo of the war this year, as both sides pushed to improve their positions at the negotiating table.

Taliban Train Sights on Aid Groups, an Ominous Turn in Afghanistan

One thinks — I tend to think — of negotiations as leaning away from warfare and violence and towards peace and reconciliation. My pattern language now needs to encompass negotiations as warfare and violence inducing as well as peace and reconciliation leaning.

For an analytic mind, boggling; for on the ground negotiators, something to bear in mind

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It’s like our scattered space debris, mind-stuff.

As Patanjali says: Yogas Chitta Vritti Nirodha — Great Silence quiets the mind-stuff..

Ah, well..

I’ll do a post on religions that offer analytic methods shortly..

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And on that topic —

I have always wondered — I haven’t been here always, but wot the hell, Archie, as Mehitabel would say — always wondered about the parallelism between koans, ie case law precedents in Chan and Zen Buddhist tradition, and case law precedents in Western jurisprudence>

Now my wish gets new life, as I read Jason Giannetti, Koan and Case Law:

The Zen koan comes from the Chinese kung-an, meaning a “public case,” as in a legal matter brought before a judge. There are numerous ways in which these koan could be related to law cases. Very straightforwardly, these are public records, the recorded sayings of the early Chan masters that have been passed down and commented upon, just as there may be public legal cases that have authority as precedent and have been commented upon. The koan encounter could be understood as a judgement by a master upon a student based upon the student’s understanding of the “case.” A third way in which the connection could be understood is that the koan tests the student’s understanding of the Dharma. Dharma has many meanings in Buddhism, but one of those meanings is “law.”

Wheee thanks, Jason!

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Nancy Pelosi’s “self-impeachable” is both a wonderful ouroboros and nonsense — a contradiction in terms. Trump’s “investigating the investigators” is far more (semantically) interesting. It’s a bit like that card game where you call out “War” or “Snap when you see both cards are the same..

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I’m keeping an eye out for security implications of climate chamnge, also “climate migrants” which may well become quite a phenomenon:

DoD, FY 2014 Climate Change Adaptation Roadmap

DoD, National Security Implications of Climate-related Risks and a Changing Climate

World Bank, Groundswell: Preparing for Internal Climate Migration

Climate & Security, Activities of Agencies to Address Potential Impact on Global Migration

DoD, Report on Effects of a Changing Climate to the Department of Defense

Climate & Security, U.S. GAO Issues 2 Reports in 2 Months Covering Climate and Security

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To wrap up:

I was looking for an ilklustration to go with my weaponized thoughts post, To weaponize metaphors.. thoughts as clothes, clothes as thoughts, and I finally — too late — came across this:

I certainly think that pic could be interpreted as illustrating the assembling and disassembling of thoughts (2nd Amendment, Don’t Tread on Me, Safety First etc) as a function of weaponizing them.

It comes from an (is it?) anti-gun (as if one can be pro- or anti- gun rather than pro- or anti- certain kinds of access) piece titled Thought Experiment: What might the world be like if there were no guns?.

But a thought experiment? That’s a refreshing change from arguments pro- or con!

[ by Charles Cameron — from conjuring to gospel truth — third in a series ]
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Kwakiutl winter ceremonial mask, closed and open

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Here’s magic, as in my best recollection, a Pacific Northwestern shaman explained it to an anthro friend..

It’s my recollection that [Tlingit / Kwakiutl winter ceremonials] were both entertainment for the long winter nights and “schooling” for the young, and I have a vivid recall of reading somewhere a shaman’s admission to an anthro of the exact nature of the dramatic means by which the shaman’s capacity to defeat death was demonstrated.

I read this in the early eighties, but searching on the web I’ve found something that comes close — Clellan Stearns Ford’s record of Charles James Nowell’s memories in _Smoke from their fires: the life of a Kwakiutl chief_. Around p 120, there are two stories, the first about a girl who “turned the wrong way” during a dance, the second about a girl who is put in a box and burned. In both cases, the nature of the trickery is described but in the version I read all those years ago, the two stories were one — the girl who was put in a box in the fire pit and “burned to death” escapes through a false bottom to the box along a tunnel into the adjoining room, and her voice then issues as if from her ashes, via a kelp tube that goes from the tunnel to the adjoining room where she’s now standing.

She describes her descent into the sea realm, where she is chastened and eventually granted a boon to return to the tribe. A canoe sets out to fetch her, but by the time the audience sees it set out, she’s already secured by rope to the far side of the boat, and at a suitable distance is hauled aboard and brought back to shore, alive.

A child seeing this would be mightily predisposed to believing the shaman had healing powers, and by the time the ruse was revealed, that underpinning of faith is already in place.

In the Nowell version, even the adults, who “know” the deception involved, are deceived: “The fire burned and the box burned, and she was still singing inside, and then the box go up in flames, and they can see her burning there in her blue blanket, and all her relatives just cry and cry. Although they know it is not real, it looks so real they can’t help it. It was all a trick. There was a hole under the box with a tunnel leading out of the house, and the woman went out of the box and put a seal in her place wrapped in a blue blanket, and then someone sang into the fire through a kelp tube, her song. Oh, it looked real!”

One source I found recently online:

Tom McFeat, Indians of the North Pacific Coast: Studies in Selected Topics

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I would like to suggest to you that magic, if you think of it as imagic, has to do with image, and is usefully considered as another term for or related to, imagination..

There are a couple of other categoies I’d like to bring to your attention: (i) coincidences or synchronicities, which can border on (2) the miraculous, at its finest a sacred business, (3) poetry, at its most beautiful, true and good, (4) sacraments, defined as revelations of “an inward an spiritual grace” my means of an “outward and physical sign” — and (5) the Eucatastrophe as described by JRR Tolkien in his masterful essay, On Fairy-tales..

The Gospels contain a fairy-story, or a story of a larger kind which embraces all the essence of fairy-stories. They contain many marvels — peculiarly artistic, beautiful, and moving: “mythical” in their perfect, selfcontained significance; and among the marvels is the greatest and most complete conceivable eucatastrophe. But this story has entered History and the primary world; the desire and aspiration of sub-creation has been raised to the fulfillment of Creation. The Birth of Christ is the eucatastrophe of Man’s history. The Resurrection is the eucatastrophe of the story of the Incarnation. This story begins and ends in joy. It has pre-eminently the “inner consistency of reality.” There is no tale ever told that men would rather find was true, and none which so many sceptical men have accepted as true on its own merits. For the Art of it has the supremely convincing tone of Primary Art, that is, of Creation. To reject it leads either to sadness or to wrath.

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Magic: there’s more to it than advertising, but advertising may deploy it.