More attention is paid in The Medici Effect to the social environment that is interactive with the innovator in helping to create a climate conducive to synthesis and the generation of insight. moreover, Johansson identifies the creation of a dynamic and stimulating “community”as a critical factor for sustaining an innovation:
“Garfield offer’s two reason for Magic’s [ a sword & sorcery card game that was a cult hit] success: a prolonged and exciting learning phase and an expanding community of players. Examined closely, you will see that he is talking about the intersection of games and collectibles”
Gaming is itself, a very powerful tool for teaching adaptive thinking skills and for driving the assembly of a “ value network” that can be turned toward productive purposes. Indeed, Johannson spends a great deal of time discussing the potential of these networks to function as a two-edged sword in regard to innovation. Moreover, the social and financial organization clustered around the innovator can be determinative in the success of the innovation in a way that is wholly counterintuitive, according to Johansson. Excess support brings restrictions in the form of vested interests from old value networks, stigmatizing failures that are a necessary part of the learning curve and blunting internal motivation with the distracting prospect of extrinsic reward. There is cognitive strength in ” staying hungry” and needing to stretch resources with value-added thought ( see Don Vandergriff’s Raising the Bar).
What Is To Be Done?:
Looking elsewhere, like The Smithsonian Magazine’s “37 under 36 Young Innovators” we see many mining Johansson’s intersections or using Gardner’s Synthesizing and Creative Minds but these bright folks are social outliers. What we need is re-engineering of institutional cultures and structures, particularly that of our educational system to balance the development of analytical prowess with generative, creative, synthesisizing, capacities. John Hagel recently had a post at Edge Perspectives with a number of sage suggestions for driving innovation:
“Diversity. As Scott Page and others have persuasively suggested, new insight and learning tends to increase with cognitive diversity. This principle highlights the importance of designing institutional arrangements that extend well beyond a single institution, with particular attention to the opportunity to connect to diverse pools of expertise and experience. Diversity can often be enhanced by connecting into spikes – geographic concentrations of talent – and by targeting “brokers” within social networks, creating a multiplier effect in terms of the number of participants that are potentially accessible.
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