Knowledge Expertise as a Springboard instead of a Cage

Steve DeAngelis had an excellent and timely post on the cognitive diversity involved in the creative process of innovation, working off an article in The New York Times, Innovative Minds Don’t Think Alike:

The Curse of Knowledge

“There is a lot of denial when it comes to the curse of knowledge. Nobody likes to admit that they are incapable of thinking out of the box. Entrepreneurs pride themselves on being able to envision the “next big thing.” Designers and inventors are always looking for better ways to do things. The good ones have learned tricks that help them break down the walls of knowledge. According to Rae-Dupree psychologists have conducted experiments that demonstrate that a person’s first instinct is to think about old things rather than new things. That’s not really surprising since we can only think about what we know.

‘Elizabeth Newton, a psychologist, conducted an experiment on the curse of knowledge while working on her doctorate at Stanford in 1990. She gave one set of people, called ‘tappers,’ a list of commonly known songs from which to choose. Their task was to rap their knuckles on a tabletop to the rhythm of the chosen tune as they thought about it in their heads. A second set of people, called ‘listeners,’ were asked to name the songs. Before the experiment began, the tappers were asked how often they believed that the listeners would name the songs correctly. On average, tappers expected listeners to get it right about half the time. In the end, however, listeners guessed only 3 of 120 songs tapped out, or 2.5 percent. The tappers were astounded. The song was so clear in their minds; how could the listeners not ‘hear’ it in their taps?’

….Rae-Dupree notes that there are ways to “exorcise the curse.” I have written about one of those ways before. Frans Johansson calls it “The Medici Effect” in his book of the same name. He argues in favor of creating a space in which people from diverse fields of expertise can get together to exchange ideas. The Medici’s, of course, were a wealthy and powerful Italian family who played an important role in the Renaissance. The family’s wealth permitted it to support artists, philosophers, theologians, and scientists, whose combined intellect helped burst the historical pall known as the Dark Ages. Getting people with different knowledge bases together means that none of them can remain within the walls of their own knowledge domain for long. As a result, good ideas normally emerge”

Read the rest here.

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