Book Review: TEMPO by Venkatesh Rao
Venkat Rao of Ribbonfarm has penned an important and fresh look at strategy by engaging in a deep examination of the epistemic building blocks of cognitive process that we commonly call “strategic thinking”. This metacognive approach has been underutilized in a field given more to historical case studies of military campaigns or the parsing of exquisitely refined theories undergirding nuclear deterrence.
Furthermore, Rao’s use of clear language in an everyday context in explaining such components of strategic situations such as binary relationships, optempo, mental models and decision making removes the dynamics of the discussion from the dead weight of sectarian conflicts between schools of military strategic thought. This permits a wider public of intelligent lay people and experts frm other field (ex. psychology, anthropology) to more easily enter into the debate. Clausewitz is there in TEMPO, but so is William James. Or William Shakespeare.
Some examples, here Rao writes on “Archetypes and Doctrines” where bounces from abstract to concrete and back again:
Mental models acquire and shed transient momentum in specific situations, as you enter and exit situations. But there are parts that persistently accumulate momentum through a lifetime. A lot of this momentum is tied to the one common feature of all your experiences: you. Your mental model of yourself is a self-archetype. More generally, your mental models of people are archetypes.
….Archetypes are your mental models of people. Fox and Hedgehog are particularly thought-provoking ones, but don’t 
look for a taxonomy or more/less “fundamental” types. Though you can bring some discipline to your understanding of archetypes, they are essentially artistic rather than analytical constructs….Some, like those of Freud and Jung, acquire modest amounts of rigor. Eric Berne’s bestseller, Games People Play,15 is a study and catalog of interpersonal interactions based on Freudian archetypes, while the popular Myers-Briggs test is based on Jungian archetypes.
Some archetypes, like Soccer Mom, exist for a while as abstractions in popular culture, while others get personified, like Joe the Plumber(“working class American”) and Britney Spears (“pop-icon-train-wreck”). Still others only exist in specific fictional universes, like Lady Macbeth or Sherlock Holmes, that are influential enough to influence everyday language.
But the most interesting archetypes are very local: the informal and implicit models we all develop of ourselves and those around us.
Lately, we have had discussions at ZP on narrative and metaphor and these concepts play a critical part of TEMPO:
…We are about to enter truly dangerous territory. Narratives, especially cradle-to-grave life narratives, are powerful, unavoidable, and dangerous tools. The dangers led one of my favorite writers, Nicholas Nassim Taleb to argue, in The Black Swan, 19 that all narrative thinking should in fact be considered flawed. An entire chapter of the book is titled The Narrative Fallacy. Other thinkers in the decision-making tradition that Taleb represents (behavioral economics) adopt an even stronger position against narrative thought.
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