{"id":3243,"date":"2009-10-30T17:27:39","date_gmt":"2009-10-30T17:27:39","guid":{"rendered":"http:\/\/zenpundit.com\/?p=3243"},"modified":"2009-10-30T21:35:35","modified_gmt":"2009-10-30T21:35:35","slug":"strategis","status":"publish","type":"post","link":"https:\/\/zenpundit.com\/?p=3243","title":{"rendered":"Strategis"},"content":{"rendered":"

Longtime blogfriend and sometime collaborator\u00a0Critt Jarvis<\/strong><\/a>\u00a0has a guest post on “branding<\/a>” and social networks up at\u00a0Strategis<\/strong><\/a>:<\/p>\n

Dear Brand Manage<\/a>r<\/p>\n

\u00a0Here\u2019s the dirty little secret so-called social networking \u201cexperts\u201d don\u2019t want you to know: \u201cUS consumers are most interested in brands that keep them up to date and improve their knowledge. And\u00a0they do not want brands to act like their friends.<\/strong><\/span><\/p><\/blockquote>\n

Critt, who has been involved in a number of edge tech projects is usually ahead of the curve. Critt is best known for convincing\u00a0Thomas P.M. Barnett<\/strong><\/a>\u00a0to start blogging back at a time when blogging was an emerging “fad” and the idea of a “serious” defense or national security expert blogging was regarded as ridiculous ( and it probably sped Tom’s departure from the Naval War College<\/strong> and into the big leagues of writing and consulting). Today it’s hard to think of an important foreign policy-defense type who doesn’t<\/em><\/strong> blog or at least try to promote their articles and op-eds in the blogosphere and sites like\u00a0SWJ<\/strong><\/a>.<\/p>\n

Critt’s calling attention to the point that once you get past the novelty of having a twitter<\/strong> account or a facebook<\/strong> page, your institution’s online presence has to actually be delivering value in terms of useful content and substantive interaction on a regular basis.<\/p>\n

He’s right, but it is going to take some time for the crowd to catch up to him.<\/p>\n","protected":false},"excerpt":{"rendered":"

Longtime blogfriend and sometime collaborator\u00a0Critt Jarvis\u00a0has a guest post on “branding” and social networks up at\u00a0Strategis: Dear Brand Manager \u00a0Here\u2019s the dirty little secret so-called social networking \u201cexperts\u201d don\u2019t want you to know: \u201cUS consumers are most interested in brands that keep them up to date and improve their knowledge. And\u00a0they do not want brands […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[360,119,82,192,78,220,137],"tags":[],"class_list":["post-3243","post","type-post","status-publish","format-standard","hentry","category-21st-century","category-attention","category-business","category-critt-jarvis","category-ideas","category-tech","category-web-20"],"_links":{"self":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/3243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3243"}],"version-history":[{"count":0,"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/3243\/revisions"}],"wp:attachment":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}