{"id":3391,"date":"2010-04-13T05:08:12","date_gmt":"2010-04-13T05:08:12","guid":{"rendered":"http:\/\/zenpundit.com\/?p=3391"},"modified":"2010-04-13T05:08:12","modified_gmt":"2010-04-13T05:08:12","slug":"google-as-a-dishonest-broker","status":"publish","type":"post","link":"https:\/\/zenpundit.com\/?p=3391","title":{"rendered":"Google as a Dishonest Broker?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"464\" src=\"http:\/\/zoice.com\/wp-content\/uploads\/2009\/02\/weirdgoogle.jpg\" height=\"461\" \/><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/drudgereport.com\/flashes.htm\">This <\/a>strikes me as an exceedingly bad idea from <strong>Google<\/strong>:<\/p>\n<p>From <strong>Drudge<\/strong>:<\/p>\n<blockquote><p><strong>GOOGLE FRANKENSTEIN: MACHINES TO CHOOSE YOUR NEWS<br \/>\nMon Apr 12 2010 08:15:34 ET<\/p>\n<p>GOOGLE CEO and Obama political activist Eric Schmidt declared this weekend that his machines will help decide what news you receive!<\/p>\n<p>News sites should use technology to PREDICT what a user wants to read by what they have already read, Schmidt told the AMERICAN SOCIETY OF NEWS EDITORS, where a few humans still remained in the audience.<\/p>\n<p>&#8220;We&#8217;re all in this together.&#8221;<\/p>\n<p>MORE<\/p>\n<p>Schmidt said he doesn&#8217;t want &#8216;to be treated as a stranger&#8217; when reading online, POLITICO reports.<\/p>\n<p>He envisions a future where technology for news editing could help tailor advertisements for individual readers.<\/p>\n<p>And he wants to be challenged through technology that &#8216;directs readers&#8217; to a story with an &#8216;opposing&#8217; view.<\/p>\n<p>[An odd suggestion from the CEO of a company long accused of offering little to no conservative-leaning links on its news page, while aggressively promoting left-leaning hubs.]<\/p>\n<p>Schmidt said GOOGLE is working on new ways to push adverts and content for consumers, based on what stories they&#8217;ve read.<\/p>\n<p>What stories his machines have selected.<\/p>\n<p>Developing&#8230; <\/strong><\/p><\/blockquote>\n<p>If this no-choice\u00a0&#8220;opposing view&#8221; meme sounds familiar, that&#8217;s because a prominent friend and appointee of <strong>President Obama<\/strong>, former <strong>U. of Chicago<\/strong>\u00a0law professor\u00a0<strong><a target=\"_blank\" href=\"http:\/\/en.wikipedia.org\/wiki\/Cass_Sunstein\">Cass Sunstein<\/a><\/strong>, has, for several years,\u00a0<a target=\"_blank\" href=\"http:\/\/www.amazon.com\/gp\/product\/014311526X?ie=UTF8&amp;tag=zenpundit-20&amp;linkCode=xm2&amp;camp=1789&amp;creativeASIN=014311526X\">articulated <\/a>a <a target=\"_blank\" href=\"http:\/\/www.amazon.com\/gp\/product\/0195378016?ie=UTF8&amp;tag=zenpundit-20&amp;linkCode=xm2&amp;camp=1789&amp;creativeASIN=0195378016\">sophisticated<\/a>\u00a0 <a target=\"_blank\" href=\"http:\/\/www.amazon.com\/gp\/product\/0809094738?ie=UTF8&amp;tag=zenpundit-20&amp;linkCode=xm2&amp;camp=1789&amp;creativeASIN=0809094738\">theory<\/a> on <a target=\"_blank\" href=\"http:\/\/www.amazon.com\/gp\/product\/0028740009?ie=UTF8&amp;tag=zenpundit-20&amp;linkCode=xm2&amp;camp=1789&amp;creativeASIN=0028740009\">the need for\u00a0government\u00a0to regulate speech<\/a>, &#8220;reformulate&#8221; the 1st Amendment to ensure greater &#8220;diversity&#8221; and compel the presentation of &#8220;opposing views&#8221;. While I share Sunstein&#8217;s concern that many people are deliberately corrupting their <a target=\"_blank\" href=\"http:\/\/en.wikipedia.org\/wiki\/OODA_loop\">OODA Loops <\/a>by only reading sources with which they already agree, forcing legal adults to read something else isn&#8217;t the answer. It&#8217;s a free country and with\u00a0liberty comes the right to be left to\u00a0wallow in ignorance in peace.<\/p>\n<p>Getting the Congress and states to turn the free speech and free press clauses on their head is a task with small chance of political success. Persuading or pressuring a small number of\u00a0friendly CEO&#8217;s of search engine companies to\u00a0optimize their own systems to produce politically favorable results for the administration and the<strong> Democratic Party<\/strong> is a lot easier, far less transparent to the public and more difficult for the <strong>GOP<\/strong> and\u00a0conservatives (or for that matter, dissident progressives and unpopular minorities)\u00a0to combat.<\/p>\n<p>To put it simply, the long term strategy here is that the\u00a0information aggregators &#8211; <strong>Google<\/strong> being the 800lb gorilla &#8211;\u00a0will become the new &#8220;gatekeepers&#8221; with their finger on the scales that determine the page rank of opposing views on controversial issues.<\/p>\n<p>I feared that <strong>Google<\/strong> might be tempted to go down this road when they <a target=\"_blank\" href=\"http:\/\/zenpundit.com\/?p=1633\">first became entangled with the Chinese government in a way that compromised the integrity <\/a>of their search engine. At the time I asked:<\/p>\n<blockquote><p><strong>&#8221;\u00a0If you have agreed to censor what information can be accessed <em>in <\/em>China in return for greater market opportunities, have you also agreed to censor what information can be accessed<em> about<\/em> China by the rest of us ?&#8221;<\/strong><\/p><\/blockquote>\n<p>As far as I am aware, that question has never been answered, though I think the answer has bearing on American national security and our domestic tranquility. The temptation to use the enormous informational power of <strong>Google<\/strong> to deliberately shape public discourse and cultural evolution\u00a0to &#8220;manufacture consent&#8221; for policies favored by the elite without the commoners being aware of the manipulation,\u00a0appears to be very difficult to resist.<\/p>\n<p>I like <strong>Google<\/strong>. The company has provided a truly\u00a0amazing array of informational services that &#8211; and I do not think this is an exaggeration &#8211; have added real and significant\u00a0value to civilization. But part of that value comes from <strong>Google<\/strong> being\u00a0regarded universally as an &#8220;honest broker&#8221; of information. Their CEO&#8217;s proposal jeopardizes that trust and once\u00a0credibility is lost, it is gone for good.<\/p>\n<p>The odd thing is, that this proposal is a really\u00a0poor business strategy for <strong>Google<\/strong> &#8211; unless the objective is to\u00a0create paranoia and drive a large segment of the population to use rival search engines or create new ones free of elite\u00a0political gamesmanship.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This strikes me as an exceedingly bad idea from Google: From Drudge: GOOGLE FRANKENSTEIN: MACHINES TO CHOOSE YOUR NEWS Mon Apr 12 2010 08:15:34 ET GOOGLE CEO and Obama political activist Eric Schmidt declared this weekend that his machines will help decide what news you receive! News sites should use technology to PREDICT what a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[360,46,134,215,476,475,113,279,260,425,388,460,465,545,139,270,372,183,380,187,236,409,381,474,220,13,137],"tags":[],"class_list":["post-3391","post","type-post","status-publish","format-standard","hentry","category-21st-century","category-analytic","category-computers","category-culture","category-democracy","category-disinformation","category-framing","category-free-speech","category-freedom","category-government","category-innovation","category-io","category-legitimacy","category-liberty","category-media","category-national-security","category-non-state-actors","category-obama","category-organizations","category-politics","category-radical-transparency","category-search-engine","category-society","category-soft-power","category-tech","category-theory","category-web-20"],"_links":{"self":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/3391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3391"}],"version-history":[{"count":0,"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/3391\/revisions"}],"wp:attachment":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}