{"id":66808,"date":"2019-11-06T17:19:03","date_gmt":"2019-11-06T17:19:03","guid":{"rendered":"https:\/\/zenpundit.com\/?p=66808"},"modified":"2019-11-06T17:19:03","modified_gmt":"2019-11-06T17:19:03","slug":"the-magic-in-advertising-series-the-purring-roaring-jaguar","status":"publish","type":"post","link":"https:\/\/zenpundit.com\/?p=66808","title":{"rendered":"The Magic in Advertising series, the purring, roaring Jaguar"},"content":{"rendered":"<p>[ by <strong>Charles Cameron<\/strong> &#8212; this series has been quiescent, and that&#8217;s a pity &#8212; so I&#8217;ll post two today, to re-kick-start the series ]<br \/>\n.<\/p>\n<p><strong>Jaguar:<\/strong><\/p>\n<p>You&#8217;ll likely have seen the jaguar (cat) keeping pace with the Jaguar (e-pace), the cat and the car in parallel..<\/p>\n<blockquote><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.ispot.tv\/share\/INuY\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/blockquote>\n<p>The cat-car association is embedded in the name: the addition of a beautiful woman never hurt from an ad-man&#8217;s perspective. Here&#8217;s a 1959 ad for an XK150 Roadster:<\/p>\n<blockquote><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zenpundit.com\/wp-content\/uploads\/2019\/04\/Jaguar-1959-XK150-commercial.png\" alt=\"\" width=\"601\" height=\"697\" class=\"alignnone size-full wp-image-64380\" srcset=\"https:\/\/zenpundit.com\/wp-content\/uploads\/2019\/04\/Jaguar-1959-XK150-commercial.png 601w, https:\/\/zenpundit.com\/wp-content\/uploads\/2019\/04\/Jaguar-1959-XK150-commercial-259x300.png 259w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/p><\/blockquote>\n<p>The same formula works today &#8212;<\/p>\n<p>Eva Green features in an alluring, almost purring commercial in which her cat accompanies her to her car:<\/p>\n<blockquote><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VZa8D_VKyuw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/blockquote>\n<p>As the lady says, It&#8217;s just electric.<\/p>\n<p>And in a <a href=\"https:\/\/www.youtube.com\/watch?v=9nZdRKUo1_4\">docu-short<\/a>, Ms Green tells us:<\/p>\n<blockquote><p>When I think of Jaguar I think of the power and the elegance of the animal, it&#8217;s such an iconic brand..<\/p><\/blockquote>\n<p>Cat and brand are no longer running in parallel, they&#8217;re merging..<\/p>\n<blockquote><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iYcYddjvX1I\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/blockquote>\n<p>**<\/p>\n<p><strong>Previous episodes in the same series:<\/strong><\/p>\n<blockquote><p><a href=\"https:\/\/zenpundit.com\/?p=64391\">Advertising series 01: Music<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=63956\">Eros, the Renaissance and advertising<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=65020\">Authentic, spiritual magic!<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=65120\">The magic of advertising or the commercialization of magic?<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=65125\">Here\u2019s magic!<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=65185\">The magic of miniatures<\/a><br \/>\n<a href-\"https:\/\/zenpundit.com\/?p=65246\">rhyming, twinning, pattern recognition<\/a><\/p><\/blockquote>\n<p>I imagine there will eventually be about twenty posts in the series..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ by Charles Cameron &#8212; this series has been quiescent, and that&#8217;s a pity &#8212; so I&#8217;ll post two today, to re-kick-start the series ] . Jaguar: You&#8217;ll likely have seen the jaguar (cat) keeping pace with the Jaguar (e-pace), the cat and the car in parallel.. The cat-car association is embedded in the name: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[734,1909,1647,480,286,1,1943],"tags":[],"class_list":["post-66808","post","type-post","status-publish","format-standard","hentry","category-advertising","category-automobile","category-mozart","category-music","category-series","category-uncategorized","category-zoo"],"_links":{"self":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/66808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66808"}],"version-history":[{"count":2,"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/66808\/revisions"}],"predecessor-version":[{"id":66810,"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/66808\/revisions\/66810"}],"wp:attachment":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}