{"id":66815,"date":"2019-11-06T17:54:09","date_gmt":"2019-11-06T17:54:09","guid":{"rendered":"https:\/\/zenpundit.com\/?p=66815"},"modified":"2019-11-06T17:54:09","modified_gmt":"2019-11-06T17:54:09","slug":"the-magic-in-advertising-series-more-music-classics-mixes-snore","status":"publish","type":"post","link":"https:\/\/zenpundit.com\/?p=66815","title":{"rendered":"The Magic in Advertising series, more music, classics, mixes, snore"},"content":{"rendered":"<p>[ by <strong>Charles Cameron<\/strong> &#8212; following on <strong><a href=\"https:\/\/zenpundit.com\/?p=64391\">Advertising series 01: Music <\/a><\/strong> &#8212; maybe I&#8217;ll post three today &#8212; here&#8217;s the second ]<br \/>\n.<\/p>\n<p>Ludacris Mercedes&#8211; there&#8217;s a moment in the middle of this magical commercial where magic transforms opera into rap &#8212; the Mercedes driver&#8217;s preference, as we see at the end of the commercial, when he instructs the car to play his music:<\/p>\n<blockquote><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/R84j8pmH-d0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/blockquote>\n<p>Opera as luxe:<\/p>\n<blockquote><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.ispot.tv\/share\/oayW\" frameborder=\"0\"  allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/blockquote>\n<p>The aria is &#8212; well, here&#8217;s how the LA Times puts it, in a piece titled <a href=\"https:\/\/www.latimes.com\/business\/hiltzik\/la-fi-hiltzik-volvo-queen-of-night-20190128-story.html\">Does Volvo know it\u2019s using opera\u2019s most monstrous villainess to sell its SUVs?<\/a>:<\/p>\n<blockquote><p>Volvo\u2019s new spokesmodel for its SUVs, the Queen of the Night from Mozart\u2019s \u201cMagic Flute\u201d (Diana Damrau), ordering up the murder of Sarastro, the High Priest of the Sun, in a production at Covent Garden.(Royal Opera House)<\/p><\/blockquote>\n<p>.<\/p>\n<p>Ha! For a different take, an opera-rap mix, see Twist of Fate Wines&#8217; Embrace the Unexpected ad:<\/p>\n<blockquote><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9OAb7mB0bc0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/blockquote>\n<p>Like it? Switch modes of culture-clash:<\/p>\n<blockquote><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/qpADaZ0tR5U\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/blockquote>\n<p>Flight of the Bumblebee:<\/p>\n<blockquote><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.ispot.tv\/share\/dT3r\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/blockquote>\n<p>And go to Calvinball:<\/p>\n<blockquote><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/o9qK6_CAWiw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/blockquote>\n<p>Last but not least, give things a sacred twist? Hallelujah:<\/p>\n<blockquote><p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.ispot.tv\/share\/IIPA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/blockquote>\n<p>**<\/p>\n<p><strong>Previous episodes in the same series:<\/strong><\/p>\n<blockquote><p><a href=\"https:\/\/zenpundit.com\/?p=64391\">Advertising series 01: Music<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=63956\">Eros, the Renaissance and advertising<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=65020\">Authentic, spiritual magic!<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=65120\">The magic of advertising or the commercialization of magic?<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=65125\">Here\u2019s magic!<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=65185\">The magic of miniatures<\/a><br \/>\n<a href-\"https:\/\/zenpundit.com\/?p=65246\">rhyming, twinning, pattern recognition<\/a><br \/>\n<a href=\"https:\/\/zenpundit.com\/?p=66808\">the purring, roaring Jaguar<\/a><\/p><\/blockquote>\n<p>I imagine there will eventually be about twenty posts in the series..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ by Charles Cameron &#8212; following on Advertising series 01: Music &#8212; maybe I&#8217;ll post three today &#8212; here&#8217;s the second ] . Ludacris Mercedes&#8211; there&#8217;s a moment in the middle of this magical commercial where magic transforms opera into rap &#8212; the Mercedes driver&#8217;s preference, as we see at the end of the commercial, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[734,1909,526,1938,2008,1647,480,286,1,1943],"tags":[],"class_list":["post-66815","post","type-post","status-publish","format-standard","hentry","category-advertising","category-automobile","category-charles-cameron","category-dance","category-dream","category-mozart","category-music","category-series","category-uncategorized","category-zoo"],"_links":{"self":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/66815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66815"}],"version-history":[{"count":4,"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/66815\/revisions"}],"predecessor-version":[{"id":66820,"href":"https:\/\/zenpundit.com\/index.php?rest_route=\/wp\/v2\/posts\/66815\/revisions\/66820"}],"wp:attachment":[{"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zenpundit.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}