The Cognition of a Society of Visual Imagery
My friend Dave Schuler had a very thoughtful post at The Glittering Eye , one that contemplates a quiet paradigmatic shift that may be taking place within society today. It’s one of those posts that merits being read in its entirety because excerpting it, as I will do here nonetheless for the benefit of the slothful, shortchanges the argument:
“Until about five thousand years ago, the primary method of communication among our species, the method by which we did what Alfred Korzybski characterized as “time binding”-storing and transmitting information, was speech. When you wanted to know something, you asked someone. When you wanted to give information to other people, you spoke to them. Around five thousand years ago we developed an additional method of storing and transmitting information: writing.
….However, writing also had some disadvantages over the spoken word. It was expensive both in materials and in the investment in education and, although practically everybody learns to speak, not everybody could or did learn to read and write….Speech, obviously, has never vanished but it was supplanted by writing as the primary means of communication in any number of fields including mathematics, philosophy, and, at least to some degree, business. History, by definition, is written.
Almost 150 years ago we began to develop the technology to transmit and store first writing then speech. And a little more than 100 years ago we began to store and then transmit visual imagery…..I wonder if there are signs that visual imagery is supplanting the written word, at least in certain areas, the written word just as the written word supplanted the spoken word in some fields….The transition from an oral society to a literate one had implications that extended far beyond just the means of communication or the costs of transportation for an unexpected reason: literacy reorders consciousness.
….Will a transition to a visual imagery society result in an analogous reordering of consciousness to that of the transition from oral to literate? I think there’s reason to believe that there is, it’s happening now, and the visual imagery society resembles the oral society more than the literate society that it supplants.
….I’ll conclude this speculation with questions rather than answers.
- Is visual imagery overtaking the written word as the dominant form of communication, especially for communicating new knowledge?
- If so, what are the cognitive implications of the change?
- What are the social and political implications of the change in cognitive behavior? “
While I made a number of comments at The Glittering Eye, Dave was particularly interested in the cognitive aspects and I infer from his post that he views the trend toward – hmmm – ” Visualcy” with alarm and I would like to address that aspect here.
Increasing proliferation of visual content in the media as a percentage of net data transmission carries real risks because the visual medium is exceedingly powerful in a neurolearning sense and affect a diverse span of cognitive activity . Where simplification and sophistry took a great deal of time to diffuse through the population by word of mouth or in text, visuals in broadcast or digital format are virtually instantaneous and tend to be accepted in a cognitively passive state by the audience, in the sense of bypassing rigorous and critical analysis. Dave is correct here when he points out the dangers of the modality and liability toward abuse, distortion or manipulation.
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