More on Strategy

What was true then is more so in a modern communication environment of empowerment. The interconnected systems of Now Media, spanning offline and online mediums, democratizes influence, and undermines traditional models of identity and allegiance as demands on assimilation fade as “hyphens” become commas. What emerges is a new marketplace for loyalty that bypasses traditional barriers of time, geography, authority, hierarchy, culture, and language. Information flows much faster; at times it is instantaneous, decreasing the time allowed to digest and comprehend the information, let alone respond to it. Further, information is now persistent, allowing for time-shifted consumption and reuse, for ill or for good. People too can travel the globe with greater ease and increased speed.

It is in this evolving environment that the President issued an updated “National Framework for Strategic Communication” for 2012 (3.8mb PDF, note: the PDF has been fixed and should be once again visible to all). This report updates the 2010 report issued last March that was little more than a narrative on how the Government was organized for strategic communication. The report is required under the National Defense Authorization Act of 2009.

Some highlights from the 2012 Framework: [….]

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