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Usually, when I link to Democracy Project it is to highlight some important problem that my friend Bruce Kesler attacking head on. Today, Bruce has invited another friend, Matt Armstrong of MountainRunner, to share the spotlight in a special guest post in an area of expertise – the crisis of American public diplomacy:

U.S. Tongue-Ties Self In Talking To World

To begin with, we must accept that the romantic days of the United States Information Agency are gone. So many confuse the USIA and the other information services, such as Radio Free Europe and Radio Liberty, of recent decades with the USIA that was engaged in the active psychological struggle that largely ended with détente and the finalizing of the European partition.

Unlike half a century ago, the U.S. military has a clear voice and is arguably our dominant public diplomat. Therefore, simply resurrecting “USIA” without reorganizing our national information capabilities across civilian and military lines would turn it into just another voice struggling to be heard over America’s military commanders, spokespersons, and warfighters.

The candidates must look deeper than re-creating an agency and or re-establishing old outreach programs. They must show strong leadership and have a bold vision to rally the government and country to adapt to a world that requires understanding the information effect of action, agile response capabilities, and above all, credibility and trust.

Read the rest here.

My schedule recently did not permit much in the way of my normal, extensive, blogsurfing  that is the genesis of my regularly scheduled Recommended Reading posts. I would however, like to highlight Matt Armstrong’s recent, in depth, post on AFRICOM. Much like 7-Up, if the vision pans out, AFRICOM is to be “The Un-Combatant” Command. Sys Admin from the inception, interagency “jointness” in conception. But will that actually happen in the real world?

AFRICOM: DOA or in need of Better Marketing? No and Yes.

By Matt Armstrong

Like Mark Twain’s “death” in 1897 (he died in 1910), reports of AFRICOM’s demise may be exaggerated.  Concerns that AFRICOM hasn’t been thought out or is unnecessary aren’t supported by the actions and statements of those charged with building this entity.  However, based on the poor marketing of AFRICOM, these concerns are not surprising.

I attended USC’s AFRICOM conference earlier this month and between panel discussions and offline conversations, I came away with a new appreciation (and hope) for the newest, and very different, command. 

This is not like the other Combatant Commands (one DOD representative said they dropped “Combatant” from the title, but depending on where you look, all commands have that word or none of the commands include that adjective).  Also unlike other commands, this is “focused on prevention and not containment or fighting wars.”  This is, as one speaker continued, is a “risk-laden experiment” that is like an Ironman with multidisciplinary requirements and always different demands (note: thank you for not saying it’s a marathon… once you’ve done one marathon, they’re easy, you can “fake” a marathon… Ironman triathlons are always unpredictable, I know, I’ve done five.).  The goal, he continued, was to “keep combat troops off the continent for 50 years” because the consensus was, once troops landed on Africa, it would be extremely difficult to take them off. 

General William “Kip” Ward realizes that only once in several generations is there the opportunity to stand up a new command.  General Ward has worked hard to create something new and unique that addresses modern security dilemmas.  Modern communications and the vastness of Africa make a singular location for AFRICOM impractical.  For example, the Democratic Republic of the Congo alone is nearly 1/4 the size of the U.S. and has 130 million people alone.  Across the continent political boundaries on the map mask tremendous language and cultural variations. 

The goal, as it was laid out in the conference, is to divide AFRICOM into four tiers because it is “easy to overwhelm our African partners in [both] enthusiasm [and] size.”

Read the rest here.

MountainRunner gets a special, solo, Recommended Reading today.

Matt Armstrong at MountainRunner – “Departure Assessment of Embassy Baghdad”

This is simply an utterly amazing “must read”. An excoriating, damning and devastating cri de coeur  by an insider, leveled at the institutional culture of the State Department bureaucracy and Foreign Service that has not had a top to botom, clear the decks, clean slate, reform since the 1920’s. Kudos to Matt for printing this document – it should be a far bigger story than it is. Had an equivalent arisen in the Defense Department over Iraq, it would be front-page news in The New York Times for a week. Easily. A few excerpts:

….After a year at the Embassy, it is my general assessment that the State Department and the Foreign Service is not competent to do the job that they have undertaken in Iraq. 

….Foreign Service officers, with ludicrously little management experience by any standard other than your own, are not equipped to manage programs, hundreds of millions in funds, and expert human capital assets needed to assist the Government of Iraq to stand up.  It is apparent that, other than diplomacy, your only expertise is your own bureaucracy, which inherently makes State Department personnel unable to think outside the box or beyond the paths they have previously taken

…. Likewise, the State Department’s culture of delay and indecision, natural to any bureaucracy, is out of sync with the urgency felt by the American people and the Congress in furthering America’s interests in Iraq. The delay in staffing the Commanding General’s Ministerial Performance initiative (from May to the present) would be considered grossly negligent if not willful in any environment.  I would venture to say that if the management of the Embassy and the State Department’s Iraq operation were judged by rules that govern business judgment and asset waste in the private sector, the delays, indecision, and reorganizations over the past year, would be considered willfully negligent if not criminal. In light of the nation’s sacrifice, what we have seen this past year in the Embassy is incomprehensible.

Read the rest here.

Count me as somebody who believes that the State Department is grossly underfunded for the tasks at hand and that the public is too seldom aware of the dirty and dangerous jobs that FSO regularly undetake, far from glamorous and comfortable European postings. However, systemic reform of State and the Foreign Service is several decades overdue and this post screams as to why. When your net effect ranges from useless to obstructive, it’s time to go.

The prestigious SWJ Blog featured an important IO/Public Diplomacy article ” What the SecDef Didn’t Call For, But Should Have” by blogriend Matt Armstrong of MountainRunner. Matt is bringing one of those critical but obscure inside-baseball variables into the light of public view and out of the realm of government lawyers and interagency staff meetings.

An excerpt:

“In his clarion call to revamp the current structures of government to meet modern threats, Mr. Gates sidestepped an obstacle that has been misinterpreted and misapplied over the last three decades: Public Law 402: United States Information and Educational Exchange Act of 1948, commonly known as the Smith-Mundt Act. Despite popular belief, the restrictions the Act is known for today were not designed or intended to be a prophylactic for sensitive American eyes and ears.

Understandably, Mr. Gates did not suggest revising the “anti-Goebbels” act, even if it is misunderstood (while his Department firmly believes themselves to be covered by the Act, a source tells me outgoing Undersecretary of State for Public Diplomacy Karen Hughes was not aware of this until a few short months ago). Smith-Mundt has shaped the content and methods of communications from State and Defense through institutionalized firewalls created along artificial lines, fostering a bureaucratic culture of discrimination that hampers America’s ability to participate in the modern struggle over ideas and managing perceptions.

Simple communications models of the 1940’s have been replaced by global networks of formal and informal media. Perception overcomes fact as deliberation by both the consumers and producers of news shrinks to almost nothing. Too often, by the time the truth comes out, the audience and media have moved on. How America participates in this new world is central to the success of Mr. Gates’ proposed reorganization”

Go read the whole thing…and give a shout out in the SWJ  Blog comment section.

RELATED DISCUSSION

Swedish Meatballs Confidential:

“If we are to take the idea and actions of the Long War seriously then we must immediately come to terms with the full spectrum of consequences of our nation engaged in COIN everywhere and always. For this, only IO against self can provide us the slightest of chances for persevering without being sundered from within by the trauma of old school losses coming back to gnaw at a Will reared on the decisive and temporally compartmentalized wins of the history books that have reared us. Otherwise we would do best in working for outlooks and solutions beyond the framework of the Long War. However, such choices are perhaps best left for consideration by more driven and invested minds.

So what do you say, Bernays – any hidden costs? Is this where democracy ends or perhaps where democracy only truly can begin?”

Matt at MountainRunner:

“The answer: Yes and no to both. In part, Smith-Mundt is a response to Bernays’ activities thirty-five years earlier. During the massive restructuring of the United States to counter the emerging ideological threat coming from all angles (remember the National Security Act of 1947 was passed during the two years of debate on Smith-Mundt), Smith-Mundt was to protect democracy, not from itself but from the outside. Protection inside was mainly for the broadcasters, which Benton vigorously and successfully courted the broadcasters and continued to do so afterward its passage in a period of increasingly rapid (relatively) news cycles and accessibility.

The Swede is right, something significant needs to be done with Smith-Mundt, but attempts at an outright dismissal will be met by a swift and emotional counter-reaction. What is necessary is a conversation on the topic to understand its purpose and intent. “

Nice.

A few days ago, I discussed H-Diplo (a Listserv) as weaker platform than a blog, despite the past richness as a community of interest ( some folks feel the time of H-Net is long over). Today, I featured an H-Diplo roundtable that could only be most easily put together by a high-powered community of vertical-thinking experts. That is a listserv operating at it’s best, showcasing an exchange of real scholarly depth and nuance.

Nevertheless, the exchange that just occurred between SMC and Matt would never have happened on a moderated forum like H-Diplo. Too cross-disciplinary. Too idiosyncratic. Too controversial. Too much a square peg in the round hole. Too…too…undisciplinary!

Either platform serves a purpose but one is fading and the other is rising.