“Framing” a Meme Crudely: Prelude to Campaign 2010

Former Governor, former Presidential candidate and former Chairman of the Democratic National Committee Howard Dean unveiled the Democratic Party’s trial balloon for the election of 2012. Normally, I bold all the text in an excerpt but I will do so from this POLITICO post only selectively:

….Appearing on “Fox News Sunday,” Dean, who’s also a former Democratic national chairman and hero of liberals, asserted Fox News failed to vet video footage of a speech misleadingly excerpted to make it appear that Sherrod was boasting of using her post as an Agriculture Department official to discriminate against a white farmer.

“I don’t think Newt Gingrich is a racist, and I don’t think you’re a racist,” Dean told Fox News host Chris Wallace, “but Fox News did something that was absolutely racist. They took a – they had an obligation to find out what was really in the clip. They had been pushing a theme of black racism with this phony Black Panther crap and this business and this Sotomayor and all this other stuff.”

When Wallace interrupted Dean to point out that Fox did not air the excerpted Sherrod footage until after the Obama administration had fired her based on it , Dean shot back “It was about to go on Glenn Beck, which is what the administration was afraid of.”

And Dean mildly rebuked the Obama administration, as well, saying, “We’ve got to stop being afraid of Glenn Beck (a Fox News host) and the racist fringe of the Republican Party. But Fox News was not blameless during this. You played it up.”

Dean dismissed Wallace’s point about timing, asserting “you didn’t do your job,” and charging that Fox News has helped the Republican Party foster racism by focusing on allegations of reverse racism.

“The tea party called out their racist fringe and I think the Republican Party’s got to stop appealing to its racist fringe. And Fox News is what did that. You put that on,” Dean said. “Continuing to cater to this theme of minority racism and stressing comments like this – some of which are taken out of context – does not help the country knit itself

In just this brief section where Dean is quoted, he used the word “racism” or a variant seven times and is paraphrased saying it twice more. Most likely, the transcript of the show will tally more uses of “racist” than just seven to nine in a few minutes of air time. Now either Howard Dean, a wealthy man born into a elite family, a graduate of St. Georges prep and Yale University, a physician and very successful governor, has only a rudimentary vocabulary or Dean was doing a crude imitation of George Lakoff’s  verbal “framing” and testing the Democratic Party’s none-too-subtle campaign theme:”All Republicans are racists”.

The underlying issue here is not about Shirley Sherrod or even racism, but of political power.

It seems likely at this point in time that the Democratic Party is headed for a reprise of their 1994 electoral disaster, despite the Republican Party being incompetent and bankrupt of both leadership and ideas ( in fact, given the demonstrated ineptitude of Micheal Steele as the GOP spokesman, the bast tactical stance for Republicans might be to just shut-up and only speak from unimpeachable ground that 60 % + of the public agrees with).  The war is not going well and the economy is worse, while taxes and spending are going up. That all of this is not the fault of Democrats is irrelevant because enough of it is and having all the power, the voters see them as accountable.. Having decided to govern from the left of center – maybe not Netroots Left, but left of moderate Democrats and Independents, under the aegis of Pelosi and Reid – the Democrats have irrevocably branded themselves for this election cycle and probably the next.

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