Duelling buses

[ by Charles Cameron — a contribution to media studies ]

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Feeling more than usually (ir)religious?  Wanna have an argument?

Advertise on (or in) a bus!

That’s how the British do it.

American humanists weren’t far behind their British cousins, either…

The bus proclaiming the late Lubavitcher rebbe as King Moshiach goes with the motto: “Just add in goodness and kindness” — not so far from the humanists’ “just be good for goodness’ sake”…

Ah, but what of Islam?

This business of religious argument appears to be a never-ending story…

Those buses will catch you coming or going, inside or out…

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But you know, from a theological point of view, I think I’ll let the Metro bus company in that second Judgment Day image have the final word, commenting on the advertisement’s proclamation of May 21st — less than a week away as we speak — with its own small midrash in lights: