Monday, October 23rd, 2006
HORIZONTAL THINKING AT COOPERATION COMMONS
A busy weekend and busier Monday has left me little time for blogging, at least until tonight, but there’s a nice piece on horizontal thinking at Cooperation Commons. The emphasis is on the lateral thinking work of Edward De Bono.
“…Alvin Toffler in the Third Wave, talks about Second Wave info-space as being extensive but non-active. Filing cabinets, libraries and accounting systems. The info space of the third wave being extensive and active. But it appears there are problems with the third wave info space though. A lot of authors are trying to describe the problem, some more sucessfully than others. Chris Anderson’s book, The Long Tail, talks about the shelf as a place where things go to die. Clay Shirky has explored this idea of shelving systems too in his writings and talks. Are we trying to impose old metaphors on new situations, technology and social organisation? What is so crucial, and so missed by thinkers on third wave info space technology – is that De Bono exposed years ago, that the human brain itself, is indeed a place where ideas go to die. By nature of the way in which ideas arrive, they are organised in a non-optimal fashion. Rearrangement of ideas is sometimes impossible. One has to realise, that the human brain itself is a very imperfect environment for containing anything, or generating alternative solutions. Does this remind you at all of problems with wiki-pedia?
For all the talking and phDs, and talent thrown at the problem, people have tended to ignore the one important fact – the structure of the human brain itself. Big companies are trying to solve the wrong kinds of problems. People working on this are being side tracked. At great cost in time, effort and financial investment. The best commentators are circling around the problem I think. This web site about the commons, which looks back to ancient civilisations and early group behaviours is insightful enough. Steven Johnson deals with the human brain issue, in Emergence and his book about things that make us smarter. Malcolm Gladwell, has compiled many useful observations on how the brain functions. Even my auntie could read Gladwell and learn a lot. Which is great, because she deals with children a lot in her job – young brains and how they work. I must say, Blink is a most useful reference. “