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Dave has thoughts on the ROA (“Return On Attention”) from microblogging on Twitter

THE ARRIVAL OF COGNITIVE GOODS

Economists have long used the terms Public Good and Private Good to describe categories of valued and useful goods and services with the latter being rivalrous and excludable and the former not. The arrival of information technology and an online culture has birthed a strong intellectual movement in favor of an intermediate, collaborative and robust ” creative commons“, as promoted by such thinkers as Lawrence Lessig, Howard Rheingold and the authors of Wikinomics, Don Tapscott and Anthony Williams (Wikinomics is, incidently, an excellent book. A highly stimulating, must read).

Historically, the intellectual atmosphere available to millions in “the creative commons” of the internet was something available to a rarified and usually economically advantaged, few. Only until very recently, it required a career in a university or at think tanks like RAND to find such an atmosphere. In previous centuries, it was the salons of Paris, London’s Royal Society and the courts of the Italian Renaissance that served as hubs for intellectual ferment. American founding fathers like Thomas Jefferson, John Adams, Benjamin Franklin and Benjamin Rush among many others, kept up a voluminous correspondence in order to grasp at the straws of such interaction.

Today, all that is required is a cheap PC and a reliable ISP connection and more brilliant intellects are potentially available for connection to any given individual today than ever before. The magnitude of such interactions are greater than at any time in history and as social networking and Web 2.0 apps, wikis and iPhone type devices become as ubiquitous as email and webpages, this trend is likely to continue upward for decades. Which leads me to ask if these interactions and the forums in which they take place ought not to be considered ” cognitive goods” transitioning between those that are public and private?

While intellectual activity can be considered a non-economic pastime or an amusement in the traditional sense economists have contemplated pleasure-seeking activities, cognitive goods are somewhat different. Obviously, these experiences are highly valued by their participants who invest considerable time on intellectual give and take on blogs, wikis and listserv groups, but they do not rise to the category of a financial investment in formal research ( though they could easily lead to that happening). While intangible, cognitive goods are frequently stepping-stones or catalysts to productive economic activity down the road and the creation of new or improvement of existing private or public goods, unlike say, eating a piece of cake, playing volleyball or watching television.

Moreover, the creative commons licensing structure encourages concepts to be kept in play for others to use, adapt and expand at a future date into useful goods or services. Arguably, the case can be made that cognitive goods would serve a transitional, facilitating or storage function for potentially, economically productive, ideas (Tapscott and Williams have an interesting chapter on the forums themselves that they term “ideagoras”).

I’m not settled on this concept and I’m interested in hearing reader thoughts, particularly if you are well versed in economics, IP issues or related fields but the floor is open to anyone. Good idea ? Poor? Redundant? Needs more work? What ?

LEARNING TO EAT SOUP WITH JOHN STEWART

Lt. Colonel John Nagl, author of Learning to Eat Soup With A Knife and and the new Counterinsurgency Field Manual, had a very effective performance on a segment of The Daily Show. Colonel Nagl carried the whole effort off quite deftly.

John Stewart’s show reaches an enormous segment of the American population that only tangentially consumes news media information, More than likely, the viewers were hearing things from Nagl about warfare and Iraq for the first time that have been discussed on blogs and at The SWC for years but have been below the media radar. Certainly, host John Stewart seemed engaged in the topic and impressed.

Hat tip to Dave Dilegge of the The Small Wars Journal.

DAVISON, 1st LORD OF SLIDESHARE

I think Dave Davison spends his time combing Slideshare for their conceptually-rich top 1 % the way most of us surf through youtube

SLIP, SLIDECASTING, AWAY!

From Dave Davison at Thoughts Illustrated:

“Here is a test presentation of a new slideshare feature I have been waiting for. Combine your slideshare presentations with an audio track and Voila! an audiographic presentation. Voice over PPT – Very effective for rehearsal or for cleaning up and redubbing a previous audio recording of your presentations. Also useful as soundbite creator for selected segments of a presentation. And, all nicely microformatted by Slideshare to support remixing. Could be a new style of podcasting.”

Here is the slidecast that Dave was writing about, “Differentiation and Engagement” by Garr Reynolds at Presentation Zen ( kudos on the blog name, Garr !):