This explains a lot:
Ganz says that his and Wageman’s training system works well for the Obama campaign, because it’s designed to channel the enthusiasm of voters who are emotionally inspired by orators such as Obama. This appeal to the right brain contrasts with most of the recent Democratic political campaigns, which have appealed to voters’ logic by selling concepts and policies.
Obama organizers, and some volunteers, enter the campaign machine through weekend training sessions called “Camp Obama.”
The sessions vary in size from groups of 40 to more than 300, held variously at the campaign’s Chicago headquarters, in rented office spaces, union halls, churches or on college campuses. In addition to leadership and motivation training, the camp features storytelling sessions, where the volunteers are broken up into small teams organized by congressional district. Each member of these groups is asked to tell personal stories in two minutes, in the same format Obama used in his 2004 speech at the Democratic National Convention.
“Ultimately, your story should move people to specific action by painting a detailed picture of how things might be different if we act, giving us hope that if we act now we can make real that different future,” explains the training manual.
Hat tip to Socialmedian.
All that is missing is Alan Alda reading from Robert Bly’s Iron John.