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To Be or To Do, the blog

[by J. Scott Shipman]

To Be or To Do, the blog

For the last couple of years I’ve wanted to start a blog, and feel very fortunate to have had the opportunity to get my feet wet here at Zenpundit, and then a little later at Fear, Honor, and Interest. Last year, I engaged a graphic designer to come up with a logo for “to be or to do” (TBTD) which I use in presentations, and essentially decided to build a site around the logo. The result is about 95% complete. 95% because my wife plans to also begin sharing with clients the TBTD material that I’ve developed—with tweaks where she deems appropriate.

While the purpose of the blog portion of the site is primarily as an outlet to share my interpretations of John Boyd’s work, I’ve already wandered into a compelling navy issue less than a week in. With luck, order will emerge, but I’m making no promises.

In my business, I’ve been using what I call Boyd’s scaffold to help organizations create cultures of excellence. Most Boydian thinkers use his strategies for competition and maneuver; I have focused on his notions of teamwork and cultural harmony. I’ve also taken a synthesis of Boyd as a man and derived five principles that, for me, define the man: honesty, courage, curiosity, conviction, and persistence. Two distinctly non-Boydian attributes, humility and optimism have been added because it seems like the right thing to do based on my life experience. As a matter of fact, optimism almost didn’t make the list, but my late mother-in-law impressed upon me the importance of optimism as a force in life—she did this as one suffering from, and eventually succumbing to breast cancer in 2010. She lived what she said; she was a Doer. Her life example was enough to make me a believer.

The TBTD site is primarily geared towards clients and potential clients, with a blog thrown in. The blog is not intended to be limited to business pursuits, but rather topics of interest that may also be interesting to readers.

As for the future, I’ve linked to many blogs Zenpundit readers either read or own. My introduction to and participation with this unique group has been a pleasure and a privilege beyond words. The book recommendations alone have made a substantial dent in my bottom line, but my library is exponentially better! So keep those title recommendations coming!

With any luck, my postings here will pick up in 2012; I have a series on patterns still under construction and two book reviews still in draft form (the books are old:))

Many thanks to Zen and Charles, and to the readership! I hope to see you here and at the new place just around the corner.

Cordially, JSS







7 Responses to “To Be or To Do, the blog”

  1. Blogs: To Be Or To Do, By J. Scott Shipman | Feral Jundi Says:

    […] To Be Or To Do, By J. Scott Shipman Thanks to zenpundit for posting this. Scott has put together a great little blog and website related to all things […]

  2. Lexington Green Says:

    Scott, good luck with this new effort.


  3. J. Scott Shipman Says:

    Hi Lex,

    Many thanks! So far, the response has been very encouraging.

  4. Lexington Green Says:



  5. J. Scott Shipman Says:

    Hi Lex,
    Thanks for the heads up and to Jonathan for sharing the news!

  6. Madhu Says:

    Sharp graphics. Best of luck on this, J. Scott. Looks interesting.

  7. J. Scott Shipman Says:

    Hi Madhu, 

    Many thanks for stopping by! 

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