VERTICAL EXPERTS THINKING HORIZONTALLY
Nexon and Neumann have a brilliant touchstone concept for Generation Y here. Even the students who dislike reading have read Harry Potter. A quick poll of my own students revealed a number just shy of 100% have read at least one book in the series and a slight majority have read them all. A large majority have watched every Harry Potter movie. They are saturated in all things Potter the way an earlier generation of baby boomers drank deeply of The Lord of the Rings.