This kind of app is a required step for making augmented reality devices part of the social media ecology. Therefore, this tech will become a standard for all mobile devices – merchants and advertisers want us as an army of data collectors on each other.
OTOH, automatic face-recognition and social media aggregation raises serious concerns about the potential dangers of living under a panopticon state if an app is aggregating and bundling all your online data in real time, while giving out your GPS and home address. A godsend to stalkers, oppo researchers, con men, disgruntled spouses or employees, autocratic governments and other creepy malefactors. Expect businesses, which are already attempting to illegally pry and spy into all areas of employee’s lives, to make surreptitious use of apps of this nature
Puts the protests to revolution in Egypt and Tunisia in perspective, doesn’t it?
If the FCC wanted to do something useful and promoting of liberty, they might consider regs to let individuals exercise greater control the use third parties would have to their collective online IDs – then you could be “out there” or not or to the degree you liked. Some people, do want to be “out there” professional or social reasons. While you cannot control pictures of yourself in a public space, I’m not sure the Supreme Court thought that your presence in public meant that random strangers and government officials should be able to run your credit history as you sit at a table in a restaurant or bar or take in a movie or ball game by taking your photo. A similar logic underlies state laws prohibiting wiretapping or making auditory recording individuals without their knowledge and consent (Illinois being one such state where Chicago aldermen and state legislators have acquired a healthy fear of recording devices).
Speaking of government, I have been told by an authoritative source that the USG rsearch is far advanced in this area. Probably a lot further along than is Viewdle, but perhaps not.