Sunday surprise — jeeps with souls, telepathic cars
[ by Charles Cameron — are the shows on TV the medium’s waking life, and advertisements its dreams? ]
My mom was Freedom, and my dad, Adventure. They baptized me in mud and christened me on rock, so I got tougher, they fostered a love of learning so I got smarter, taught me to appreciate the finer things in life sp I became more civilized and refined. Thank you, Freedom and Adventure, for giving me this rugged, civilized, wandering soul..
.. we’re helping to give cars the power to read your mind from anywhere ..
A Jeep is machinery, an engine, a tool, a prosthetic — but now it has a soul — how was that achieved. Is it a shiny new species of Golem? Did someone breathe the Name into it? And the car that Dell is teaching to read minds — does it too have a soul?
I appreciate Dell, am now on my second or fifth Dell laptop, and I once rolled a Jeep over, and myself and senior son escaped with barely a scratch between the pair of us. It was one of those California days, the road slick with first rain, and I wrote 150 pages for DC charitable NGO as court-required penance.
My intent is not to knock (diss) Dell or Jeep — in fact I appreciate their products and admire the skills displayed by their advertising agencies — but simply to point up the quasi-spiritual ways in which these ads present cars. There are good insights into humanity, in fact, to be found in these depictions of machines.
Here’s to (human) real-life civilized, wandering souls!