Sunday surprise — jeeps with souls, telepathic cars
[ by Charles Cameron — are the shows on TV the medium’s waking life, and advertisements its dreams? ]
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My mom was Freedom, and my dad, Adventure. They baptized me in mud and christened me on rock, so I got tougher, they fostered a love of learning so I got smarter, taught me to appreciate the finer things in life sp I became more civilized and refined. Thank you, Freedom and Adventure, for giving me this rugged, civilized, wandering soul..
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.. we’re helping to give cars the power to read your mind from anywhere ..
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A Jeep is machinery, an engine, a tool, a prosthetic — but now it has a soul — how was that achieved. Is it a shiny new species of Golem? Did someone breathe the Name into it? And the car that Dell is teaching to read minds — does it too have a soul?
I appreciate Dell, am now on my second or fifth Dell laptop, and I once rolled a Jeep over, and myself and senior son escaped with barely a scratch between the pair of us. It was one of those California days, the road slick with first rain, and I wrote 150 pages for DC charitable NGO as court-required penance.
My intent is not to knock (diss) Dell or Jeep — in fact I appreciate their products and admire the skills displayed by their advertising agencies — but simply to point up the quasi-spiritual ways in which these ads present cars. There are good insights into humanity, in fact, to be found in these depictions of machines.
Here’s to (human) real-life civilized, wandering souls!
