[ by Charles Cameron — are the shows on TV the medium’s waking life, and advertisements its dreams? ]
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My mom was Freedom, and my dad, Adventure. They baptized me in mud and christened me on rock, so I got tougher, they fostered a love of learning so I got smarter, taught me to appreciate the finer things in life sp I became more civilized and refined. Thank you, Freedom and Adventure, for giving me this rugged, civilized, wandering soul..
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.. we’re helping to give cars the power to read your mind from anywhere ..
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A Jeep is machinery, an engine, a tool, a prosthetic — but now it has a soul — how was that achieved. Is it a shiny new species of Golem? Did someone breathe the Name into it? And the car that Dell is teaching to read minds — does it too have a soul?
I appreciate Dell, am now on my second or fifth Dell laptop, and I once rolled a Jeep over, and myself and senior son escaped with barely a scratch between the pair of us. It was one of those California days, the road slick with first rain, and I wrote 150 pages for DC charitable NGO as court-required penance.
My intent is not to knock (diss) Dell or Jeep — in fact I appreciate their products and admire the skills displayed by their advertising agencies — but simply to point up the quasi-spiritual ways in which these ads present cars. There are good insights into humanity, in fact, to be found in these depictions of machines.
Here’s to (human) real-life civilized, wandering souls!
For Bates it came down to a lifetime of knowledge. “While many questions may seem simple taken on their own, it is really about the amount of information needed to correctly answer one question. For example, if a question was asked about the location of a village in Germany, knowing where that one village is located is a very small part of the preparation for that question. To be sure to get that one question correct, I had to learn every major wine producing village in Germany, broken down by region, in order from north to south and west to east, with 2 or 3 of the most important villages in each. In order to be able to recall that information on demand, I had to learn to draw a map from memory of every wine growing region in the country. All that for the sake of be able to answer one or two questions that, out of context, may not have been all that hard.
McCabe turned east on Coldharbour Lane, wending through the neighborhoods of Peckham and Bermondsey before reaching the tunnel. He emerged on the far side of the Thames in Limehouse, and from there his three-mile-long trip followed a zigzagging path northeast. “I came out of the tunnel and went forward into Yorkshire Road,” he told me. “I went right into Salmon Lane. Left into Rhodeswell Road, right into Turners Road. I went right into St. Paul’s Way, left into Burdett Road, right into Mile End Road. Left Tredegar Square. I went right Morgan Street, left Coborn Road, right into Tredegar Road. That gave me a forward into Wick Lane, a right into Monier Road, right into Smeed Road — and we’re there. Left into Stour Road.”
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In early September, fifty-six nervous sommeliers in pressed suits and shined shoes assembled at the Four Seasons Hotel in St. Louis, Missouri. They were there to attempt the most difficult and prestigious test in their industry: the Master Sommelier Exam, a three-part, application-only ordeal that just two hundred and forty-nine individuals worldwide have passed—fewer than have travelled to space.
It’s not enough to know every wine region, village and district in the world, candidates also need to know which years were better than others for each region. The blind tasting of six wines requires not only identifying the grape varietal, but the region it came from and the year it was made. That’s merely scratching the testing surface though; during the service portion examinees have to recall facts about sake, spirits, distilling methods, apertifs and of course ideal food pairings.
Knowledge of cigar production, with special reference to Havanas, will be required.
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When trees leave, they find a spot where the sunlight can get through despite the existing leaves, and put out a leaf there.
Suggestion: find, on the limb, branch, and in time, twig of the tree of knowledge you feel most passionate about, a space nobody else is occupying, and know it — in the kind of detail a knowledgeable cabbie knows London, or a master sommelier the aperitifs, wines, beers, ciders, liqueurs, brandies, whiskeys and cigars of the world.
It’s worth a try.
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esto nobis praegustatum
in mortis examine.
In the case of such Knowledge as most concerns us, the examen is still to come.
[ by Charles Cameron — a new terror-tactic from the terrorists ]
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We’ve dealt with the trolley problem before here on ZP, in Trolleys come to Terror and A real-life situation not unlike the trolley problem, but with the recent online oublication of AQAP’s Inspire magazine #17, the jihadists have at last made their own view on the topic known — and if the illustration, bottom panel above, is anything to go by, this time they’re in favor of saving lives, not taking them.
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Oops — when you read the whole article, you’ll see that they’re actually recommending train derailment as a tactic, in much the same way they recommended pressure-cooker bombs and “mowing truck” assaults in earlier issues.
Zenpundit is a blog dedicated to exploring the intersections of foreign policy, history, military theory, national security,strategic thinking, futurism, cognition and a number of other esoteric pursuits.
