zenpundit.com » Blog Archive » The Magic in Advertising series, the purring, roaring Jaguar

The Magic in Advertising series, the purring, roaring Jaguar

[ by Charles Cameron — this series has been quiescent, and that’s a pity — so I’ll post two today, to re-kick-start the series ]


You’ll likely have seen the jaguar (cat) keeping pace with the Jaguar (e-pace), the cat and the car in parallel..

The cat-car association is embedded in the name: the addition of a beautiful woman never hurt from an ad-man’s perspective. Here’s a 1959 ad for an XK150 Roadster:

The same formula works today —

Eva Green features in an alluring, almost purring commercial in which her cat accompanies her to her car:

As the lady says, It’s just electric.

And in a docu-short, Ms Green tells us:

When I think of Jaguar I think of the power and the elegance of the animal, it’s such an iconic brand..

Cat and brand are no longer running in parallel, they’re merging..


Previous episodes in the same series:

Advertising series 01: Music
Eros, the Renaissance and advertising
Authentic, spiritual magic!
The magic of advertising or the commercialization of magic?
Here’s magic!
The magic of miniatures
rhyming, twinning, pattern recognition

I imagine there will eventually be about twenty posts in the series..

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