The Magic in Advertising series, the purring, roaring Jaguar
[ by Charles Cameron — this series has been quiescent, and that’s a pity — so I’ll post two today, to re-kick-start the series ]
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Jaguar:
You’ll likely have seen the jaguar (cat) keeping pace with the Jaguar (e-pace), the cat and the car in parallel..
The cat-car association is embedded in the name: the addition of a beautiful woman never hurt from an ad-man’s perspective. Here’s a 1959 ad for an XK150 Roadster:
The same formula works today —
Eva Green features in an alluring, almost purring commercial in which her cat accompanies her to her car:
As the lady says, It’s just electric.
And in a docu-short, Ms Green tells us:
When I think of Jaguar I think of the power and the elegance of the animal, it’s such an iconic brand..
Cat and brand are no longer running in parallel, they’re merging..
**
Previous episodes in the same series:
Advertising series 01: Music
Eros, the Renaissance and advertising
Authentic, spiritual magic!
The magic of advertising or the commercialization of magic?
Here’s magic!
The magic of miniatures
rhyming, twinning, pattern recognition
I imagine there will eventually be about twenty posts in the series..
