The Magic in Advertising series, more music, classics, mixes, snore
[ by Charles Cameron — following on Advertising series 01: Music — maybe I’ll post three today — here’s the second ]
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Ludacris Mercedes– there’s a moment in the middle of this magical commercial where magic transforms opera into rap — the Mercedes driver’s preference, as we see at the end of the commercial, when he instructs the car to play his music:
Opera as luxe:
The aria is — well, here’s how the LA Times puts it, in a piece titled Does Volvo know it’s using opera’s most monstrous villainess to sell its SUVs?:
Volvo’s new spokesmodel for its SUVs, the Queen of the Night from Mozart’s “Magic Flute” (Diana Damrau), ordering up the murder of Sarastro, the High Priest of the Sun, in a production at Covent Garden.(Royal Opera House)
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Ha! For a different take, an opera-rap mix, see Twist of Fate Wines’ Embrace the Unexpected ad:
Like it? Switch modes of culture-clash:
Flight of the Bumblebee:
And go to Calvinball:
Last but not least, give things a sacred twist? Hallelujah:
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Previous episodes in the same series:
Advertising series 01: Music
Eros, the Renaissance and advertising
Authentic, spiritual magic!
The magic of advertising or the commercialization of magic?
Here’s magic!
The magic of miniatures
rhyming, twinning, pattern recognition
the purring, roaring Jaguar
I imagine there will eventually be about twenty posts in the series..
