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Advertising series 01: Music

Thursday, April 11th, 2019

[ by Charles Cameron — trying to gauge the appropriateness of music in TV advertising, and getting the sense that music has a — frankly — higher purpose. And then? ]
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I’ve been trying to figure out, from the poetry plane, just what it is that music does or is, or where, and as I’m watching TV commercials, I’m struck each time classical music is used, and forced to consider the role that music plays — in the ads, in my life, and in our lives. Commercials, like haiku, are highly concentrated affairs, and I’ve been learning a lot.

In brief —

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I don’t terribly mind that you can jazz the greatest of composers IMO, in what feels more like a virtuoso exercise than music as such..

Flying Bach:Red Bull

And when the music is jazzy to begin with, no problem — fun, even ..

Rhapsody in Blue: United

Unh — and ditto, speeded up:

High speed Orchestra: Porsche

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But Ave Maria?

Ave Maria: Planters

I guess that’s arguably a Hail Mary overpass, and the Ave Maria only slips in very briefly while the peanut’s in flight, so I’ll let it slide by..

But then I must admit I do get a bit uneasy about the semi-sacred last movement of Beethoven’s Ninth being repeatedly associated with a somewhat silly sad for a line of sports-car, lovely though they are:

Ode to Joy: Alfa Romeo

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The Hallelujah Chorus comes from a sacred oratorio, Handel’s Messiah, to be sure, but Messiah has been drifting from the sacred towards the social for decades, maybe even a century… Boots, though?

Hallelujah: Boots and Shoes

That seems a bit off-kilter: ads are repetitive things, and the idea that millions of concert-goers may have a less than stellar shoe ad pop into their heads in the middle of Handel’s iconic work — not a great taste to leave in the metaphorical mouth, methinks.

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Compare this commercial using the Lacrimosa from Mozart’s Requiem

Mozart Requiem: DirecTV

— with this paragraph from the philosopher Cornelius Castoriadis:

Remember that philosophers almost always start by saying: “I want to see what being is, what reality is. Now, here is a table. What does this table show to me as characteristic of a real being?” No philosopher ever started by saying: “I want to see what being is, what reality is. Now, here is my memory of my dream of last night. What does this show to me as characteristic of a real being?” No philosopher ever starts by saying “Let Mozart’s Requiem be a paradigm of being, let us start from that.” Why could we not start by positing a dream, a poem, a symphony as paradigmatic of the fullness of being and by seeing in the physical world a deficient mode of being, instead of looking at things the other way round, instead of seeing in the imaginary — that is, human — mode of existence, a deficient or secondary mode of being?

DirecTV? You can count me out.

Kurt Vonnegut quite wonderfully explains:

I am enchanted by the Sermon on the Mount. Being merciful, it seems to me, is the only good idea we have received so far. Perhaps we will get another idea that good by and by-and then we will have two good ideas. What might that second good idea be? I don’t know. How could I know? I will make a wild guess that it will come from music somehow. I have often wondered what music is and why we love it so. It may be that music is that second good idea being born.

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Frankly, I don’t think commercials are up to the Castoriadis / Vonnegut standard.

But let me leave you with a puzzzlement, a koan — assuming you haven’t diverged too far from my perspective thus far. If the Mozart Requiem should be spared participation in TV advertising, what do you think of Bach — remember Bach? — being embedded in a grisly scene from Silence of the Lambs?

Hannibal Lecter plays Bach:

Masterpiece within a masterpiece? Okay?

Announcing two new Zenpundit series

Wednesday, April 10th, 2019

[ by Charles Cameron — Bannon goes to the Vatican, & the magic of advertising, a Renaissance perspective ]
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I’m announcing two new series, which may take a while to get u& the maginder way.

One has to do with Steve Bannon taking on Pope Francis:

while the second will examine the triangle, trinity, or threesome of magic, tech and commercials:

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Watch these spaces!

Rich Pickings

Wednesday, April 10th, 2019

[ by Charles Cameron — my laptop keyboard is malfunctioning — my fault — but thanks to MS on-screen keyboard, I’m able to post here ]
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How’s this for a DoubleQuote?

I thought I was getting a wee bit tired of screen-grabs from items in my FB, Twitter and newsfeeds, but this one caught me by surprise — too good to miss!

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And then there were others:

Alex Jones admitting to psychosis as the explanation for his — extremely profitable, until Twitter banned him this week — conspiracy theories, when his earlier excuse was that he was an entertainer, just kidding.. that too was striking and worth capture.

Firing squad was one of those five-star ***** instances that I’d want to include in any definitive collection of best war metaphors..

And a few more:

That last screen-grab, as you’d have learned from the sound-track, features three inset images for three black churches burned..

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This one’s important:

Designating a state actor a terrorist organization goes against most definitions of terrorism, which apply the term to non-state actions only, thereby making the compilation of stats for all sorts of comparative purposes, an already difficult task, even more troublesome — for an excellent overview by the leading authority on terrorism definition, see Alex Schmid, The Revised Academic Consensus Definition of Terrorism

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L’affaire Nielsen:

Neal Katyal, who wrote the Special Counsel rules:

Then there’s

President Trump:

Get rid of judges ..
Say.. say, Judge, I an’t do it ..

Then:

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Hardball:

Chris Matthews:

He comes off as a football owner who keeps changing managers .. or coaches

Eating their own..

You start shooting at your allies because one of them is straying..

And:

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All In:

You’re Fired!

Chris Hayes:

One big part of the reason that Donald Trump is our President is because a good number of people believe that the TV character Donald Trump was a real thing, thanks to the years he spent on national TV on our parent network of course, building up a reputation as a successful, self-made tough tycoon, not afraid to make the tough calls when the tough calls needed calling..

Most of us now know that the reality show Trump is not quite the reality we got. And as we saw yet again today, when it came time to deploy that famous tag-line, there seems to be some stage-fright ..

There has been so much turnover in just over two years of the Trump administration that the Washington Post was compelled to produce this graphic, which looks like a game of chutes, ladders, and people who will never get their reputations back:

It’s been 01 day since a high-profile departure from the Trump administration

And so forth..

m 55 Michelle Goldberg:The conventional language of American politics are just not up to describing ..

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Rachel Maddow:

Quite a DoubleQuote, Rachel!

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And from Velshi, 4/9/2019:

— a sequence on what Trump has offered at the altar of Netanyahu, to help with his election:

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BTW, FB:

I think that does it.net

Twenty of, plenty of chyrons, metaphors, etc

Monday, March 11th, 2019

[ by Charles Cameron — we’re talking Beto and sharp knives, Dem contenders and their clown car, Amazon and knee-capping, the Founders and game shows — loyalty above brains — & ending with the Brexit endgame ]
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Peggy Noonan said on MSNBC Friday morning, quite unexpectedly, to work is to pray — known to me in Latin as laborare est orare, a graceful phrasing indeed.

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“HE’S NEVER REALLY BEEN HIT FROM THE LEFT BEFORE”
Progressives are ready to paint O’Rourke as a lightweight elitist, a poseur who is out of touch with the crucial Democratic-primary electorates.

Hitting is one thing, running, sharpened knives and Achilles heels are quite another. And then there’s lightweight.

And there’s an extraordinarily rich mix of metaphors in this para — and article:

It’s been a decorous war so far. Sure, some criminal-justice reform advocates have dinged Senator Kamala Harris for her years as a tough district attorney and state attorney general. And Senator Amy Klobuchar continues to absorb shots from anonymous former staffers about her abusive management style. But the 12 declared candidates themselves are still gushing respect for one another. That’s partly because it’s early in the game, and they are focused on building their own name recognition; partly it’s because President Donald Trump is such a massive target and villain. “In 2016, Hillary versus Bernie was a wrestling match,” a senior adviser for one of the leading 2020 contenders says. “And in a wrestling match, you have to size up your opponent and think about your strengths in relation to their weaknesses and vice versa. This one is truly a race. But in a race with, like, 35 cars coming up to the starting line, it is about staying in your lane and going faster than everybody else.”

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Also:

“WHY THE HECK NOT?”: DEMOCRATS AREN’T DONE PACKING THE 2020 CLOWN CAR
Brown is out, but Swalwell and Moulton still want in. Can they break out of the pack or will they be lost in the shuffle?

Virality, that magic elixir that made Beto O’Rourke into a household name, is unpredictable. Democratic voters, who are caught in a tug-of-war between the party’s left and centrist wings, are still undecided.

Clown car is a spectacular Shriner ref, eh? And there’s a pack and a shuffle in the subtitle, but I’m thinking the pack is a pack of hounds, not the kind of pack you shuffled.

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I’m thinking nepotism is a variant on the ouroborosserpent-dad bites nephew-serpent‘s tail, or vice versa — only in this case, it’s son-in-law..

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I have only the briefest of notes from my dialysis session 3/8/2019:

Meet the Press :

MTP had a chyron regarding Cohen & credibility @ m38.
there’s a good segment @ m47.
two quotes:
President Trump, the Projector-in-Chief ..
m51: the longer he’s not in the line of fire {Biden] ..

There was mention of this Axios header with its ouroboros overkill:

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Melber:

Amazon .. is not going to be knee-capping everyone ..
They bully towns, cities, states, all around tthe counrty ..
The problem is the hunger games ..
The problem we’ve got right now is a revolving door between Wall Street and Washington ..
the kill zone

Hardball

Chris M:

You know, when you’re winning a game of eight-ball in pool, don’t scratch ..

A bit obvious, but for the record, race:

Chris M:

You’re not winning if you’re playing defense ..

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All In Chris Hayes:

Carol Lam:

On the one side people dangling the possibility of a pardon and on the other side people angling for the possibility of a pardon ..

Chris:

You can’t help but feel that we’re watching in public these flags being sent back and forth..

Ian Bassin:

And the Presiudent is essentially treating pardons like some sort of reality show prize, right? But this is not The Apprentice, and the Founders did not intend the Presidency to be a game show

game show *****

Jamie Raskin:

.. public tweets and statements he [DJT] was making, which were like little valentines sent to Paul Manafort ..

There’s a fox for every hen-house in Washington ..

Jane Mayer:

There’s such an open kind of a feedback loop there, I don’t actually think that that’s going to change because Bill Shine is leaving ..

Alex Witt 3/9/2019:

I’m actually borrowing chyrons from two versions of Witt’s program here:

Anon: I am of the opinion that only Jesus should be signing Bibles ..

The authorship of the Bible — ta biblia, the books, in Greek — is a vexed question: was it written by God, or men — or maybe angels? Was the Torah / Pentateuch written by Moses, or by the so-called Yahwist, Elohist, Deuteronomist, and Priestly writers? Were the Gospels written by the authors to whom they are attributed? John certainly differs notably from the “Synoptics” — Matthew, Mark and Luke.. and each appears to have different audiences and emphases..

To cut a long story short, the authorship of the Bible can be attributed either to a cluster of dead men or to an ever-living God — but in neither case is Donald Trump the author: not even close.

The pardon playbook might have come into play with Cohen, or perhaps Manafort? And this next one’s for Rep. Ilhan Omar:

Anon: There’s no question but this [anti-Semitism, anti-Israel, anti-Netanyahu &c] is a political minefield ..

John Harwood:

Donald Trump is the White House Communications Director, and the revolving cast of characters is just the people he brings in to do some of the ministerial duties below him ..

I didn’t capture it, but there was a “Simmering frustration” chyron towards the end ..

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Misc oddment: war of words .. — there’d be plenty of examples.

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MSNBC LIVE Up with David Gura 3/9/19:

A devastating sequence:

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Let this be our endgame for the day — personally, I’d like to end Brexit now:

Chyrons, quotes, etc, 18

Wednesday, March 6th, 2019

[ by Charles Cameron — CPAC and Fox, Kushner and the Judiciary Committee, India and Pakistan, even a mention of epistemology, still plenty going on ]
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Misc:

BrownPundits:

It puts India and Pakistan on the same moral plane, right?
You talk about India and Pakistan being rivals. It’s just both sideisms of the most mendacious kind.

??:

No doubt Trump‘s dealing with Cohen and Kim are leading stories about now, so this headline deserves to lead this post, but — wait for it —

— it’s the bit about muscling reality into submission that caught my attention. Just muscling into submission would be metaphor enough for me to take notice — but when it’s reality itself that’s being wrestled down, we’re clearly in epistemological territory, perhaps of the variety Michelle Goldberg: talked about the other day:

..The epistemological terrorism that the Trump administration practices on us every day to keep us in this state of kind of derangement and feeling slightly off-center and not being able to get your bearings in this moment.

Terrorism? Not in the usual natsec sense — but hang on, terror itself is a framing of reality, located in the mind-heart-brain complex, and that’s the stage par excellence on which epistemological experience plays…

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If I could access it, there’s a dueling breaking news chyron at the end of Bryan Williams’ 11th hour for February 26th.

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Dom Donilon:

North Korea of course is the combination of a cult and kind of a mob operation

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A Day of Reckoning for Michael Jackson with “Leaving Neverland”

It is admittedly difficult, while watching “Leaving Neverland,” to hold in mind two contradictory but equally imperative ideas: that victims should be believed, and that the accused are innocent until proved guilty. The first is wildly crucial if we wish to protect the disenfranchised from egregious abuses of power. The second remains the crux of the American criminal-justice system. Can these two ideas coexist? Right now it feels as if they have to, which means that we are sometimes required to make personal choices about how we accept or dismiss the information made available to us.

The ability to hold in mind two contradictory but equally imperative ideas is a strong version of F Scott Fitzgerald‘s definition of genius — strong because Fitzgerald didn’t insist on the ideas in question being imperative.

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There’s a lot of balancing, even mirroring, going on here:

Postpone Brexit? Maybe Get a Do-Over? The Negotiations Enter a High-Stakes Game-Theory Stage
By Amy Davidson SorkinF

Brexit, at the moment, is an exercise in game theory. This week, both Prime Minister Theresa May and Jeremy Corbyn, the leader of the Labour Party, grudgingly agreed to open the way for options that could help to break the current deadlock over the terms of Britain’s exit from the European Union. In May’s case, the option was a possible vote in Parliament to delay Brexit, which is now scheduled, ready or not, for March 29th; in Corbyn’s, it was a new referendum that might overturn Brexit altogether. Both May and Corbyn were acting because of rebellions within their own ranks, which escalated last week—when both Labour and Conservative M.P.s resigned from their parties—and threatened to spread. May reportedly made her offer because three members of her cabinet were about to quit, taking a dozen junior ministers with them.

Z
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3-4-2019 MSNBC, a few items

MTP:

Pres Trump:

Russia, if you’re listening ..

Katy Tur:

It suredoesn’t seem as though the Russians thought it was a joke ..

43: RT is starting their propaganda campaign that mirrors WikiLeaks which then mirrors what Donald TYrump is saying..

Melber, The Beat:

Paul H:

We’re not at Impeach yet, but we’re definitely on the road, the car is on the road. And this is the gas for that car, this investigation.

Paul, if this is a car a lot of people thought Bob Mueller was driving it. Thelasttime people remember an Impeac hment proceeding,we had prosecutor Ken Starr now driving it. ARe you suggesting that Jerry Nadler is now really in that

[more — Clift, Hommer, Prius]

Eleanor Clift:

He knew the game was over ..

The document demand:

Ari:

That’s just Kushner..

Richard Painter:

We don’t haveconclusive proof that the President is a Russian mole, but it sure seems like it .

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Hardball:

Sen Klobuchar: Rail, class one rail, down to four companies, the same number we’re seeing on the Monopoly board. And this consolidation that we’re seein in our country cries out for tougher action on anti-trust.

Hemmer argues that Fox—which, as the most watched cable news network, generates about $2.7 billion a year for its parent company, 21st Century Fox—acts as a force multiplier for Trump, solidifying his hold over the Republican Party and intensifying his support. “Fox is not just taking the temperature of the base—it’s raising the temperature,” she says. “It’s a radicalization model.” For both Trump and Fox, “fear is a business strategy—it keeps people watching.” As the President has been beset by scandals, congressional hearings, and even talk of impeachment, Fox has been both his shield and his sword. The White House and Fox interact so seamlessly that it can be hard to determine, during a particular news cycle, which one is following the other’s lead.

Chris Matthews:

Chris M:

Who’s the toy here, the Presidentt? or Fox?

Chris M:

Why is the President of the United States working for Fox?

Jane M:

Despite the discouragement, Falzone kept investigating, and discovered that the National Enquirer, in partnership with Trump, had made a “catch and kill” deal with Daniels—buying the exclusive rights to her story in order to bury it. Falzone pitched this story to Fox, too, but it went nowhere. News of Trump’s payoffs to silence Daniels, and Cohen’s criminal attempts to conceal them as legal fees, remained unknown to the public until the Wall Street Journal broke the story, a year after Trump became President.

All In

Ken Liu:

We want to connect the dots and really put out a narrative of what happened, why it happened, and how we prevent this from happening again

Wajahat Ali:

That’s my slight concern about Biden and Bernie Sanders and Trump, that 2020 is like going to be the ticket of Bengay vs Vick’s Vapor Rub vs Metamucil .

Last Word, O’Donnll:

Frank Rich:

Well, look, everything that Trump is guilty of, he’s accused somebody else of doing — so he’s accused Hillary of having all the questions when he had them, he accused Barack Obama of playing golf all the time when he plays golf all the time, and many worse sins than that

Anita Kumar:

They don’t like her policies, but they say she (AOC) has political game

Katy Tur:

Is she going to be the white whale?

Seb Gorka:

That’s why Alexandria Ocasio-Cortez has introduced the New Green Deal: it’s a watermelon, green on the outside, deep, deep, Communist red on the inbside.

Brian Williams:

One of his legal ppl:

I think she’s showing rmarkable patience. One day, Brian, Roger Stone will be a convicted felon, and this judge will be the one who decides how long he goes to jail. He’s playing a short game, she’s playing a long game.

3/5/2019 Brian Wms:

Gen McCaffrey:It’s amazing what’s available through unclassified commercial satellite photography [***** ourob][ .. ]

We’re being played by the North Koreans, and President Trump is negotiating with himself [ .. ]

Let’s .. talk about those exercises. The President now openly referring to them as war games –

— [Brian contd] It is possible he did not know that that phrase existed until now


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