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The Magic in Advertising series, more music, classics, mixes, snore

Wednesday, November 6th, 2019

[ by Charles Cameron — following on Advertising series 01: Music — maybe I’ll post three today — here’s the second ]
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Ludacris Mercedes– there’s a moment in the middle of this magical commercial where magic transforms opera into rap — the Mercedes driver’s preference, as we see at the end of the commercial, when he instructs the car to play his music:

Opera as luxe:

The aria is — well, here’s how the LA Times puts it, in a piece titled Does Volvo know it’s using opera’s most monstrous villainess to sell its SUVs?:

Volvo’s new spokesmodel for its SUVs, the Queen of the Night from Mozart’s “Magic Flute” (Diana Damrau), ordering up the murder of Sarastro, the High Priest of the Sun, in a production at Covent Garden.(Royal Opera House)

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Ha! For a different take, an opera-rap mix, see Twist of Fate Wines’ Embrace the Unexpected ad:

Like it? Switch modes of culture-clash:

Flight of the Bumblebee:

And go to Calvinball:

Last but not least, give things a sacred twist? Hallelujah:

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Previous episodes in the same series:

Advertising series 01: Music
Eros, the Renaissance and advertising
Authentic, spiritual magic!
The magic of advertising or the commercialization of magic?
Here’s magic!
The magic of miniatures
rhyming, twinning, pattern recognition
the purring, roaring Jaguar

I imagine there will eventually be about twenty posts in the series..

The Magic in Advertising series, the purring, roaring Jaguar

Wednesday, November 6th, 2019

[ by Charles Cameron — this series has been quiescent, and that’s a pity — so I’ll post two today, to re-kick-start the series ]
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Jaguar:

You’ll likely have seen the jaguar (cat) keeping pace with the Jaguar (e-pace), the cat and the car in parallel..

The cat-car association is embedded in the name: the addition of a beautiful woman never hurt from an ad-man’s perspective. Here’s a 1959 ad for an XK150 Roadster:

The same formula works today —

Eva Green features in an alluring, almost purring commercial in which her cat accompanies her to her car:

As the lady says, It’s just electric.

And in a docu-short, Ms Green tells us:

When I think of Jaguar I think of the power and the elegance of the animal, it’s such an iconic brand..

Cat and brand are no longer running in parallel, they’re merging..

**

Previous episodes in the same series:

Advertising series 01: Music
Eros, the Renaissance and advertising
Authentic, spiritual magic!
The magic of advertising or the commercialization of magic?
Here’s magic!
The magic of miniatures
rhyming, twinning, pattern recognition

I imagine there will eventually be about twenty posts in the series..

Fire cats and canine surveillance systems

Saturday, September 7th, 2019

[ by Charles Cameron — following on from Cats as 16th century weapons, foxes as Old Testament precursors ]
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And here you go again — bringing us up to date with an associative memory leap..

The cat as 16th century offensive weapon, the dog as contemporary defense — alert at all times, and
vociferous when detecting suspicious activity!

Thanks to @EMluvsPibbles

Atwood DoubleQuoted

Friday, September 6th, 2019

[ by Charles Cameron — just alerting you to the sequel ]
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Since my life these days is largely spent in bed or in my wheelchair, and since I don’t have access to my books,I’ve been working on a slew of book reviews. This is just to forewarn you that Margaret Atwood has a sequel to The Handmaid’s Tale coming out very soon:

Amazon:

  • Margaret Atwood, The Handmaid’s Tale
  • Margaret Atwood, The Testaments
  • **

    While we’re at it, compare and contrast:

    The theoretical Calvinist theological underpinning of Atwood‘s tale would be:

  • RJ Rushdoony, The Institutes of Biblical Law
  • **

    And thanks, Gregory:

    !! Yes !!

    David to Goliath re-imagined as Low-tech to Hi-tech

    Friday, August 30th, 2019

    [ by Charles Cameron — direct action in response to likely surveillance, DQ with Doug Coe of The Family ]
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    This is David takes on Goliath, C21 version:

    Source:

  • Defense One, Why Hong Kong Protesters Are Sawing Down Sensor-Laden Lampposts
  • **

    And the First para?

    The most successful surveillance devices are unobtrusive by nature, which means spotting them is difficult and engaging with them directly can be surreal. Cameras that look like cellphone chargers are cheap and difficult to spot. Law-enforcement agencies mount gunshot-detecting microphones in streetlights and perch license-plate readers on traffic lights. The DEA hides cameras in traffic cones. Marketers track where you get your chicken sandwiches.

    DoubleQuote The most successful surveillance devices are unobtrusive by nature with the refrain from Doug Coe in Jeff Sharlet‘s Netflix docu-series, The Family, The more you can make your organization invisible, the more influence it will have.


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