[ by Charles Cameron — following on Advertising series 01: Music — maybe I’ll post three today — here’s the second ]
Ludacris Mercedes– there’s a moment in the middle of this magical commercial where magic transforms opera into rap — the Mercedes driver’s preference, as we see at the end of the commercial, when he instructs the car to play his music:
Opera as luxe:
The aria is — well, here’s how the LA Times puts it, in a piece titled Does Volvo know it’s using opera’s most monstrous villainess to sell its SUVs?:
Volvo’s new spokesmodel for its SUVs, the Queen of the Night from Mozart’s “Magic Flute” (Diana Damrau), ordering up the murder of Sarastro, the High Priest of the Sun, in a production at Covent Garden.(Royal Opera House)
Ha! For a different take, an opera-rap mix, see Twist of Fate Wines’ Embrace the Unexpected ad:
Like it? Switch modes of culture-clash:
Flight of the Bumblebee:
And go to Calvinball:
Last but not least, give things a sacred twist? Hallelujah:
Previous episodes in the same series:
Advertising series 01: Music
Eros, the Renaissance and advertising
Authentic, spiritual magic!
The magic of advertising or the commercialization of magic?
The magic of miniatures
rhyming, twinning, pattern recognition
the purring, roaring Jaguar
I imagine there will eventually be about twenty posts in the series..