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Advertising series 01: Music

Thursday, April 11th, 2019

[ by Charles Cameron — trying to gauge the appropriateness of music in TV advertising, and getting the sense that music has a — frankly — higher purpose. And then? ]
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I’ve been trying to figure out, from the poetry plane, just what it is that music does or is, or where, and as I’m watching TV commercials, I’m struck each time classical music is used, and forced to consider the role that music plays — in the ads, in my life, and in our lives. Commercials, like haiku, are highly concentrated affairs, and I’ve been learning a lot.

In brief —

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I don’t terribly mind that you can jazz the greatest of composers IMO, in what feels more like a virtuoso exercise than music as such..

Flying Bach:Red Bull

And when the music is jazzy to begin with, no problem — fun, even ..

Rhapsody in Blue: United

Unh — and ditto, speeded up:

High speed Orchestra: Porsche

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But Ave Maria?

Ave Maria: Planters

I guess that’s arguably a Hail Mary overpass, and the Ave Maria only slips in very briefly while the peanut’s in flight, so I’ll let it slide by..

But then I must admit I do get a bit uneasy about the semi-sacred last movement of Beethoven’s Ninth being repeatedly associated with a somewhat silly sad for a line of sports-car, lovely though they are:

Ode to Joy: Alfa Romeo

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The Hallelujah Chorus comes from a sacred oratorio, Handel’s Messiah, to be sure, but Messiah has been drifting from the sacred towards the social for decades, maybe even a century… Boots, though?

Hallelujah: Boots and Shoes

That seems a bit off-kilter: ads are repetitive things, and the idea that millions of concert-goers may have a less than stellar shoe ad pop into their heads in the middle of Handel’s iconic work — not a great taste to leave in the metaphorical mouth, methinks.

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Compare this commercial using the Lacrimosa from Mozart’s Requiem

Mozart Requiem: DirecTV

— with this paragraph from the philosopher Cornelius Castoriadis:

Remember that philosophers almost always start by saying: “I want to see what being is, what reality is. Now, here is a table. What does this table show to me as characteristic of a real being?” No philosopher ever started by saying: “I want to see what being is, what reality is. Now, here is my memory of my dream of last night. What does this show to me as characteristic of a real being?” No philosopher ever starts by saying “Let Mozart’s Requiem be a paradigm of being, let us start from that.” Why could we not start by positing a dream, a poem, a symphony as paradigmatic of the fullness of being and by seeing in the physical world a deficient mode of being, instead of looking at things the other way round, instead of seeing in the imaginary — that is, human — mode of existence, a deficient or secondary mode of being?

DirecTV? You can count me out.

Kurt Vonnegut quite wonderfully explains:

I am enchanted by the Sermon on the Mount. Being merciful, it seems to me, is the only good idea we have received so far. Perhaps we will get another idea that good by and by-and then we will have two good ideas. What might that second good idea be? I don’t know. How could I know? I will make a wild guess that it will come from music somehow. I have often wondered what music is and why we love it so. It may be that music is that second good idea being born.

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Frankly, I don’t think commercials are up to the Castoriadis / Vonnegut standard.

But let me leave you with a puzzzlement, a koan — assuming you haven’t diverged too far from my perspective thus far. If the Mozart Requiem should be spared participation in TV advertising, what do you think of Bach — remember Bach? — being embedded in a grisly scene from Silence of the Lambs?

Hannibal Lecter plays Bach:

Masterpiece within a masterpiece? Okay?

Announcing two new Zenpundit series

Wednesday, April 10th, 2019

[ by Charles Cameron — Bannon goes to the Vatican, & the magic of advertising, a Renaissance perspective ]
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I’m announcing two new series, which may take a while to get u& the maginder way.

One has to do with Steve Bannon taking on Pope Francis:

while the second will examine the triangle, trinity, or threesome of magic, tech and commercials:

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Watch these spaces!

Rich Pickings

Wednesday, April 10th, 2019

[ by Charles Cameron — my laptop keyboard is malfunctioning — my fault — but thanks to MS on-screen keyboard, I’m able to post here ]
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How’s this for a DoubleQuote?

I thought I was getting a wee bit tired of screen-grabs from items in my FB, Twitter and newsfeeds, but this one caught me by surprise — too good to miss!

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And then there were others:

Alex Jones admitting to psychosis as the explanation for his — extremely profitable, until Twitter banned him this week — conspiracy theories, when his earlier excuse was that he was an entertainer, just kidding.. that too was striking and worth capture.

Firing squad was one of those five-star ***** instances that I’d want to include in any definitive collection of best war metaphors..

And a few more:

That last screen-grab, as you’d have learned from the sound-track, features three inset images for three black churches burned..

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This one’s important:

Designating a state actor a terrorist organization goes against most definitions of terrorism, which apply the term to non-state actions only, thereby making the compilation of stats for all sorts of comparative purposes, an already difficult task, even more troublesome — for an excellent overview by the leading authority on terrorism definition, see Alex Schmid, The Revised Academic Consensus Definition of Terrorism

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L’affaire Nielsen:

Neal Katyal, who wrote the Special Counsel rules:

Then there’s

President Trump:

Get rid of judges ..
Say.. say, Judge, I an’t do it ..

Then:

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Hardball:

Chris Matthews:

He comes off as a football owner who keeps changing managers .. or coaches

Eating their own..

You start shooting at your allies because one of them is straying..

And:

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All In:

You’re Fired!

Chris Hayes:

One big part of the reason that Donald Trump is our President is because a good number of people believe that the TV character Donald Trump was a real thing, thanks to the years he spent on national TV on our parent network of course, building up a reputation as a successful, self-made tough tycoon, not afraid to make the tough calls when the tough calls needed calling..

Most of us now know that the reality show Trump is not quite the reality we got. And as we saw yet again today, when it came time to deploy that famous tag-line, there seems to be some stage-fright ..

There has been so much turnover in just over two years of the Trump administration that the Washington Post was compelled to produce this graphic, which looks like a game of chutes, ladders, and people who will never get their reputations back:

It’s been 01 day since a high-profile departure from the Trump administration

And so forth..

m 55 Michelle Goldberg:The conventional language of American politics are just not up to describing ..

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Rachel Maddow:

Quite a DoubleQuote, Rachel!

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And from Velshi, 4/9/2019:

— a sequence on what Trump has offered at the altar of Netanyahu, to help with his election:

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BTW, FB:

I think that does it.net

Metaphor series continued, maybe concluded

Sunday, April 7th, 2019

[ by Charles Cameron — it might be that “This is where politics becomes a blood sport” turns out to be my final entry in the sports metaphor stakes, or the title of a “best of” collection — anyhow, let’s get there ]
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Ari Melber:

Jason Johnson:

It’s good that they finally pulled out the sword of Damocles: if you don’t do this, we’re going to sn=end a subpoena ..

Hardball:

Some in Mueller’s Team See Report as More Damaging to Trump Than Barr Summary

Chris Matthews:

I can understand why Trump plays ball with Netanyahu ..

If that’s a game, Barr is going to be exposed ..

Mar-a-Lago:

CM:

Congressman, what do you make of this? Because I get the sense that Mar-a-Lago has become a highly priced kissing-booth. If you want to get to the President join this club, then you can get relations with this guy, you can meet him on the golf course, you can hang out with him at the first tee, the nineteenth hole, he can be your buddy just for the price of admission. It is a kissing-booth, =tell me the difference?

All In:

:

Jane Coaston:

They can’t outrun whatever the facts are forever ..

Chris Hayes:

There’s also a strange expectations game that’s been played here ..

  • NYT, How Rupert Murdoch’s Empire of Influence Remade the World
  • NYT, 6 Takeaways From The Times’s Investigation Into Rupert Murdoch and His Family
  • Rachel Maddow:

    Thin pickings yesterday, no doubt because I slept through much of my dialysis session..

    And from today:

    Stephanie Ruhle:

    Adm. James Stavridis:

    Craig Melvin:

    Two more from my deaktop

    O’Donnell 4/4/2019:

    Kristan Peters-Hamlin:

    There was a pass that was thrown to Congress by the Mueller team with adequate evidence for Congress to make the decision on obstruction, and there was an intercept by Bill Barr and he ran in the exact opposite direction ..

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    And just a few from 4/5/2019:

    Ari Melber:

    If the agents did thoroughly go through those like 14 million files and Michael Cohen now finds a smoking gun or a gatling gun***** and those documents corroborate what Michael Cohen says, this could add rocket fuel to the investigations in DC, EDVA< & Southern District of New York. Possibly. Or it could be a nothingburger. All In Chris Hayes:

    The thing that may be biting the most is the thing that brought us to the metaphor***** portion of the news .. and not the subtle kind ..

    There’s this thing they do with him where he’s just a private citizen, he’s a taxpayer. It’s not like some metaphysical question about the private Trump and the public. He’s the President of the United States, and hoe doesn’t get to get out of that.

    [ cf Kantorowicz, The King’s Two Bodies ]

    Jesse Eisinger:

    Or as you said, Schrodinger’s Cat type of existence

    The tax returns are not the Rosetta Stone that will let us know everything about every source of funding that he’s ever had. He’ll have overlapping LLCs and a Russian doll of corporate structures, no pun intended..

    Barbara Boxer [re Joe Biden]:

    Do we want the Mike Pence response where he’ll never go to lunch with a woman alone, and he won’t have a woman in his office without keeping a door open, I mean, is that where we’re headed?

    Rachel Maddow:

    This is a hill [Trump’s tax returns] and people will be willing to die on it ..

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    I may have done enough of this metaphor chasing.. maybe do a “best of”.. maybe just taper off..

    But this from someone on AM Joy, Sunday 4/7/2019 is too good***** to miss:

    This is where politics becomes a blood sport ..

    Three is a general purpose interest of embodied minds

    Friday, April 5th, 2019

    [ by Charles Cameron — threes in knotting, braiding, math and bell ringing — in service to governance, and the recognition of pattern within complexity ]
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    One is one and all alone and ever more shall be so..
    Two is both duel and duet..
    and three:

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    Well, those are knots, of the Celtic variety. I cam across those images because Tony Judge pointed me to the animations in a piece he’d written, Exploring Representation of the Tao in 3D: Virtual reality clues to reconciling radical differences, global and otherwise?

    which gets me thinking about thinking in threes —

    — which has been an interest of mine for some time, see below —

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    And as is always the case with Judge‘s offerings, a plethora of his links called to me, and I wound up taking a look at his paper, Governance as “juggling” — Juggling as “governance”: Dynamics of braiding incommensurable insights for sustainable governance

    — incommensurable insights is another topic of considerable interest to me —

    — and that in turn brought me to this illustration of two instances of triple thinking about incommensurables from Australia — a triple helix and braiding:

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    Which brings us in turn to Borromean Rings and Knots:

    Now the question to consider with each and all of these illustrations of threeness is whether they trigger any thoughts about the juggling and hopefully braiding and balancing of incommensurable forces in governance.. okay?

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    You’ll have noted that the braiding illustration from the Australian double illustration above is a representation of a juggling pattern. Wikimedia has dozens of such patterns with various numbers of balls, heights to which they are lobbed, &c, — and they’re fascinatingly eye-catching — mesmerizing, in fact.

    Take a look at just three of them:

    Juggling trick 3b box3BallBurkesBarrage3-ball Mills mess

    Selection of animations of 3-ball juggling patterns by one juggler
    (derived from juggling patterns in Wikipedia)

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    I mean:

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    Wow, and okay:

    Now if a pattern of juggling can be represented as a pattern of braiding, we have a comparable situation to Ada Countess of Lovelace‘s brilliant cross-disciplinary leap of insight that the logical patterns Charles Babbage used to program for his proto-computing Analytical Engine could be represented in the punched cards used by Jacquard looms in the production of patterned fabrics:

  • James Essinger, Jacquard’s Web
  • **

    Am I — is Tony Judge — are we — out on a limb?

    Judge offers documentation of the mathematical side of things here:

    As indicated by Burkard Polster (The Mathematics of Juggling [excerpt], Monash University, 2003), the diagram above-right shows what the trajectories of juggling the basic 3-ball pattern look like (viewed from above). The three trajectories form the most basic braid. Braids are recognized as important mathematical objects. It has been shown that every braid can be juggled in that sense (Polster, 2003; Matthew Macauley, Braids and Juggling Patterns, 2003; Satyan Devadoss and John Mugno, Juggling braids and links, The Mathematical Intelligencer, 29, 2007). The implications have been further discussed separately (Potential cognitive implications of toroidal helical movement, 2016; Category juggling reframed through visualization dynamics, 2016).

    And again, let’s remember Tony Judge‘s reason for his interest in juggling and braiding in the first place:

    “juggling” is widely used as a metaphor to describe the challenge of responding to conflicting priorities in governance

    Judge has eighteen bibliographic supports for that assertion, including:

  • Trump Forced to Juggle Syria Response, Rage Over Mueller Probe (WSJ, 13 April 2018)
  • Trump juggling 75 pending lawsuits with a presidential campaign (CNBC, 27 October 2016)
  • The art of juggling political values and Trump (WaPo, 13 April 2018)
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    Noting the correspondence between juggling — a circus-performer’s art — and braiding — not quite knitting, not quite knotting, and don’t those two words fit well together — an art associated with the decoration of hair and ribbons — I wondered whether there might not be a musical analog in counterpoint, and posted my inquiry on Twitter using this diagram of braiding:

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    I was fortunate: Change-ringing, surely very speedily responded to my inquiry:

    Change-ringing, surely

    The art of change-ringing in British churches and among hand-bell ringers is indeed the classic example of highly constrained and patterned musical counterpoint, so I happily Googled away in search of a change-ringing pattern comparable to my braiding patternc[left side, below], and came across the pattern [right side] in a page on the Cambridge Surprise Minor changes:

    Just Knecht, too, had some interesting observations & questions..

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    Metaphor, analogy, parallelism — these are avenues into the creative process in general, and threeness analogies and metaphors interrupt our usual binary cognitive processing in a way that enhances our capacity to comprehend complexity.

    I’m therefore offering this post to Ali Minai and Mike Sellers, in the hope that it will serve as a provocation to their already advanced thinking about systems dynamics. Tony Judge, obviously enough, it’s also a tribute to you…

    Previous posts of mine with threeness as a topic include

  • Of games III: Rock, Paper, Tank
  • Numbers by the numbers: three / pt 1
  • Spectacularly non-obvious, I: Elkus on strategy & games
  • Spectacularly non-obvious, 2: threeness games
  • Numbers by the numbers: three .. in Congress
  • Spectacular illustration of a game of three
  • Threeness games — some back-up materials

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