zenpundit.com » analogical

Archive for the ‘analogical’ Category

The Magic in Advertising series — rhyming, twinning, pattern recognition

Tuesday, May 28th, 2019

[ by Charles Cameron — the ability to recognize similarities across wide conceptual or memory distances is what Cindy Storer calls “magic” in analytic practice — here we examine it in terms of advertising ]
.

You could almost learn how to write poetry by watching the commercials on TV — or learn a bit more about how the ads themselves work.. come have some fun.

Consider rhyme for a moment. There’s a rhyme between the car that’s too small for comfort and the shoe that’s too tight to fit in this ad, and there’s an analogy between the larger, more comfortable — luxurious, even — car and the wide and comfortable — “like a luxury ride for my feet” — Skechers wide fit shoes that the ad is all about:

The rhyme here between today’s American fisherman and his Irish fisherman ancestor is stunning — and plausible. This, after all, is genetics, which is often said to rhyme from one generation to another:

And even when the analogy between an image and the product it’s supposed to resemble (“rhyme with”) is weak, making a successful rhyme between two such images is a delight in itself, and makes the weak rhyme seem plausible. Here, a two-thirds shaved dog rhymes with a two-thirds mowed lawn:

Allstate piles the rhymes on — drawing on powerful similarities between widely different parts of the country — in its brilliant Park Road / Street / Avenue commercial:

Here’s a beautiful rhyme between cement and sand — it’s not so great to find you’ve stepped unexpectedly in wet cement — but what a delight to feel sand on the beach between your toes!

Look, Exxon wants to make it’s industrial plants more closely resemble living, breathing, green plants: it’s not a bad idea, laudable really — but the rhyme is a bit of a stretch, eh?

**

One form of rhyme that’s worth noting falls under the heading of Opposites:

In this case, the equation would be something like blue plus red equals unbiased. I haven’t checked the product, but the math is clean, and the divide the ad bridges is very real and quite perilous for democracy:

So opposites can be powerful. But it’s worth considering, too, the mind-numbing effect of seeing opposing commercials:

That’s not the kind of opposition you want if you’re Roundup, but exactly the kind of opposition you seek if you’re the legal opposition!

**

Rhyming — twinning — as it’s dreamed up in the creative agencies of Madison Avenue, and no doubt Madison Wisconsin too, requires horizontal, associative thinking — thinking based on pattern recognition, thinking that makes creative leaps where similarities can be found in the midst of difference. Metaphors and analogies are woven of the same kind of thinking, rhyme in poetry, graphic match or match cut in enema, canon and fugue in music — and it’s the type of thinking my HipBone Games are designed to teach and practice, until they’re strong reflexes in your intellectual arsenal.

When readers or movie-goers, or just people watching commercials on TV, recognize patterns or rhymes — shaving a dog, then mowing a lawn, okay — it may elicit a chuckle the first time you see the ad, but you’re not sitting there to learn about dogs or lawns, or even Flonase unless you happen to need that kind of medicine. No, you’re there to see the next installment of the movie you’re watching, the next entertainment — which was almost certainly put together with less cash and care per minute or per frame than the commercials that slip into your mind almost subcutaneously.

And analogy — this type of analogical thinking — works. Analogy is the very heart of magic:

**

Do you have time for another example?

Here we have analogy across time, as we did in the case of the Donegal fisherman, but this time woven into the telling of a very simple short story: he wants a Heineken, looks in the fridge, no luck, goes out onto the street, flags down a cab, takes a short ride, steps down from his Hackney Carriage about a century earlier, and gets the Heineken he was looking for. Plus ça change!

The Heineken’s the same — the six-pack at the end is the essence of difference!

**

Previous episodes in the same series:

Advertising series 01: Music
Eros, the Renaissance and advertising
Authentic, spiritual magic!
The magic of advertising or the commercialization of magic?
Here’s magic!
The magic of miniatures

I imagine there will eventually be about twenty posts in the series..

Three is a general purpose interest of embodied minds

Friday, April 5th, 2019

[ by Charles Cameron — threes in knotting, braiding, math and bell ringing — in service to governance, and the recognition of pattern within complexity ]
.

One is one and all alone and ever more shall be so..
Two is both duel and duet..
and three:

**

Well, those are knots, of the Celtic variety. I cam across those images because Tony Judge pointed me to the animations in a piece he’d written, Exploring Representation of the Tao in 3D: Virtual reality clues to reconciling radical differences, global and otherwise?

which gets me thinking about thinking in threes —

— which has been an interest of mine for some time, see below —

**

And as is always the case with Judge‘s offerings, a plethora of his links called to me, and I wound up taking a look at his paper, Governance as “juggling” — Juggling as “governance”: Dynamics of braiding incommensurable insights for sustainable governance

— incommensurable insights is another topic of considerable interest to me —

— and that in turn brought me to this illustration of two instances of triple thinking about incommensurables from Australia — a triple helix and braiding:

**

Which brings us in turn to Borromean Rings and Knots:

Now the question to consider with each and all of these illustrations of threeness is whether they trigger any thoughts about the juggling and hopefully braiding and balancing of incommensurable forces in governance.. okay?

**

You’ll have noted that the braiding illustration from the Australian double illustration above is a representation of a juggling pattern. Wikimedia has dozens of such patterns with various numbers of balls, heights to which they are lobbed, &c, — and they’re fascinatingly eye-catching — mesmerizing, in fact.

Take a look at just three of them:

Juggling trick 3b box3BallBurkesBarrage3-ball Mills mess

Selection of animations of 3-ball juggling patterns by one juggler
(derived from juggling patterns in Wikipedia)

**

I mean:

**

Wow, and okay:

Now if a pattern of juggling can be represented as a pattern of braiding, we have a comparable situation to Ada Countess of Lovelace‘s brilliant cross-disciplinary leap of insight that the logical patterns Charles Babbage used to program for his proto-computing Analytical Engine could be represented in the punched cards used by Jacquard looms in the production of patterned fabrics:

  • James Essinger, Jacquard’s Web
  • **

    Am I — is Tony Judge — are we — out on a limb?

    Judge offers documentation of the mathematical side of things here:

    As indicated by Burkard Polster (The Mathematics of Juggling [excerpt], Monash University, 2003), the diagram above-right shows what the trajectories of juggling the basic 3-ball pattern look like (viewed from above). The three trajectories form the most basic braid. Braids are recognized as important mathematical objects. It has been shown that every braid can be juggled in that sense (Polster, 2003; Matthew Macauley, Braids and Juggling Patterns, 2003; Satyan Devadoss and John Mugno, Juggling braids and links, The Mathematical Intelligencer, 29, 2007). The implications have been further discussed separately (Potential cognitive implications of toroidal helical movement, 2016; Category juggling reframed through visualization dynamics, 2016).

    And again, let’s remember Tony Judge‘s reason for his interest in juggling and braiding in the first place:

    “juggling” is widely used as a metaphor to describe the challenge of responding to conflicting priorities in governance

    Judge has eighteen bibliographic supports for that assertion, including:

  • Trump Forced to Juggle Syria Response, Rage Over Mueller Probe (WSJ, 13 April 2018)
  • Trump juggling 75 pending lawsuits with a presidential campaign (CNBC, 27 October 2016)
  • The art of juggling political values and Trump (WaPo, 13 April 2018)
  • **

    Noting the correspondence between juggling — a circus-performer’s art — and braiding — not quite knitting, not quite knotting, and don’t those two words fit well together — an art associated with the decoration of hair and ribbons — I wondered whether there might not be a musical analog in counterpoint, and posted my inquiry on Twitter using this diagram of braiding:

    **

    I was fortunate: Change-ringing, surely very speedily responded to my inquiry:

    Change-ringing, surely

    The art of change-ringing in British churches and among hand-bell ringers is indeed the classic example of highly constrained and patterned musical counterpoint, so I happily Googled away in search of a change-ringing pattern comparable to my braiding patternc[left side, below], and came across the pattern [right side] in a page on the Cambridge Surprise Minor changes:

    Just Knecht, too, had some interesting observations & questions..

    **

    Metaphor, analogy, parallelism — these are avenues into the creative process in general, and threeness analogies and metaphors interrupt our usual binary cognitive processing in a way that enhances our capacity to comprehend complexity.

    I’m therefore offering this post to Ali Minai and Mike Sellers, in the hope that it will serve as a provocation to their already advanced thinking about systems dynamics. Tony Judge, obviously enough, it’s also a tribute to you…

    Previous posts of mine with threeness as a topic include

  • Of games III: Rock, Paper, Tank
  • Numbers by the numbers: three / pt 1
  • Spectacularly non-obvious, I: Elkus on strategy & games
  • Spectacularly non-obvious, 2: threeness games
  • Numbers by the numbers: three .. in Congress
  • Spectacular illustration of a game of three
  • Threeness games — some back-up materials
  • If our toes were our fingers, if Pyongyang was Tehran

    Sunday, June 17th, 2018

    [ by Charles Cameron — metaphors, mathematics, and a question for you all ]
    .

    **

    There’s a toe ointment ad for Kerasil that begins:

    If our toes were our fingers, everyone would instantly notice the difference..

    — accompanied by various shortt clips of feet serving various functions of hands, see above.

    I’ll talk about fingers and toes, okay, if you’ll tell me about Pyongyang and Tehran, deal?

    **

    This is the first ad — or for that matter, mass media mention — I’ve seen of the hands / feet comparison, and that’s significant in itself because, along with day / night, sun / moon, fingers / toes must be one of the earlier comparisons on which we base all future comparisons / parallelisms / oppositions, and thus analogies, and by extension, metaphors.

    Fingers and toes, then, are an early matrix for us, but that matrix gets abstracted into the decimal counting system, no small matter in our culture and many others. And from decimals we can go to the Dewey Decimal System used in, Wiki informs us, 200,000 libraries in at least 135 countries — and that’s just one of the branches of the tree whose roots are in fingers and toes — our fingers and toes, not the toes of a three-toed sloth or woodpecker…

    And of course, the day / night, sun / moon and other dual contrasts arguably derive some of their power from the duality hands / feet, which also gives us left / right, sinister / right, right / wrong and the entire range of moral judgments, based on the two sides of the body and extrapolated from there. We seldom think of these things, unless perhaps in early education, but as Jung and others have noted, they hold great significance for psychology and cultural anthropology.


    image: the Nassau County Mathletes

    Using decimals, we can represent irrational numbers — impossible to represent as fractions, pi and the square root of minus one foremost among them — a notion so disturbing tto the purist Pythagoreans that Tobias Dantzig, in Number: the Language of Science, quotes Proclus as saying:

    It is told that those who first brought out the irrationals from concealment into the open perished in shipwreck, to a man. For the unutterable and the formless must needs be concealed. And those who uncovered and touched this image of life were instantly destroyed and shall remain forever exposed to the play of the eternal waves.

    Irrational, or just plain crazy? And those waves — a metaphor for randomness, chaos, or for the universality (via Fourier transforms) of the sine wave?

    Oh. And when a zen master wants to set a student a problem that cannot be solved by our binarily inclined minds, he gives them the koan “what’s the sound of one hand clapping?”

    **

    Okay, that’s enough about about hands / feet — now let’s hear about the Pyongyang summit and the Iranian nuclear deal — the Joint Comprehensive Plan of Action. I’m sure you have plenty of thoughts on the matter — your turn, please..

    Kayfabe is an analog for war and love maybe, not a model

    Sunday, February 11th, 2018

    [ by Charles Cameron — hat-tip to Ferdinando Buscema, magician and therefore cognitive science specialist extraordinaire ]
    .

    **

    Occasionally one reads a truly stunning article — stunning, I mean stunnng.

    Eric R. Weinstein‘s 2011 Edge answer, WHAT SCIENTIFIC CONCEPT WOULD IMPROVE EVERYBODY’S COGNITIVE TOOLKIT? is one such article, and as such I have retained the full caps in its title.

    The theoretical background is :

    Evolutionary biologists Richard Alexander and Robert Trivers have recently emphasized that it is deception rather than information that often plays the decisive role in systems of selective pressures. Yet most of our thinking continues to treat deception as something of a perturbation on the exchange of pure information, leaving us unprepared to contemplate a world in which fakery may reliably crowd out the genuine. In particular, humanity’s future selective pressures appear likely to remain tied to economic theory which currently uses as its central construct a market model based on assumptions of perfect information.

    If we are to take selection more seriously within humans, we may fairly ask what rigorous system would be capable of tying together an altered reality of layered falsehoods in which absolutely nothing can be assumed to be as it appears. Such a system, in continuous development for more than a century, is known to exist and now supports an intricate multi-billion dollar business empire of pure hokum. It is known to wrestling’s insiders as “Kayfabe”.

    Evolutionary biology, okay — I have other preferences for go-to model theory, but this one seems popular among non-magical realists on the cutting edge.. and the analog proposed in this article is kayfabe.

    **

    Which is?

    What can be seen as “tying together an altered reality of layered falsehoods in which absolutely nothing can be assumed to be as it appears”? What, in other words, can model all these altered realities? And kayfabe cannot be the answer, since it is one of those altered realities itself. No — for sure, it may provide a superb analog for professional wrestling and those others — “war, finance, love, politics and science” — mentioned later in the piece:

    Kayfabrication (the process of transition from reality towards Kayfabe) arises out of attempts to deliver a dependably engaging product for a mass audience while removing the unpredictable upheavals that imperil participants. As such Kayfabrication is a dependable feature of many of our most important systems which share the above two characteristics such as war, finance, love, politics and science.

    — but it cannot model them.

    **

    Let’s take a closer look at the analogy, though:

    What makes Kayfabe remarkable is that it gives us potentially the most complete example of the general process by which a wide class of important endeavors transition from failed reality to successful fakery.

    That’s skirting the “model” concept again, but:

    While most modern sports enthusiasts are aware of wrestling’s status as a pseudo sport, what few alive today remember is that it evolved out of a failed real sport (known as “catch” wrestling) which held its last honest title match early in the 20th century. Typical matches could last hours with no satisfying action, or end suddenly with crippling injuries to a promising athlete in whom much had been invested.

    **

    The idea was to avoid two “paradoxical risks”:

    • Occasional but Extreme Peril for the participants
    • General: Monotony for both audience and participants
    • Think about that in the context of war — extensive boredom punctuated by episodes of extreme risk? Try these descriptions from WWI:

      Since then we have been doing infantry work in the trenches. We have been out of work on our trenches; only shrapnel and snipers. Some one described this war as “Months of boredom punctuated by moments of terror.” It is sad that it is such a bad country for cavalry.

      and:

      “Months of boredom punctuated by moments of terror” : such is a description of life in the Navy which a naval lieutenant quotes as exactly fitting the facts.

      That covers army and navy, both from Where does the phrase of “boredom punctuated by moments of terror” come from? — but what about the air? It’s not from WWI, but anyway:

      In Barry Lopez’s essay “Flight” (published in About This Life and originally in Harper’s October 1995) he quotes pilots describing flying as “hours of boredom punctuated by minutes of terror.

      And what of love — after, as they say, the honeymoon is over?

      **

      For that matter, and at an entirely different scale, what about the heartbeat?

      That’s “boredome punctuated by excitement” in a nutshell, iterated, and becoming a (mostly) relable rhythm..

      Iterated. Rhythm.

      **

      I’m unconvinced that the heartbeat is an example of “the general process by which a wide class of important endeavors transition from failed reality to successful fakery”.. And that’s a crucial element of the general process, eh? It has to do with the way in which “important endeavors transition from failed reality to successful fakery.”

      I’d read that as potentially covering the transition from failed Mueller to successful Fox, if things go that way. YMMV:

      But “general process” — again, what’s the mnodel? And more preciseluy, what would the model look like in “stocks and flows” system dynamic form, say in STELLA? See Donella Meadows, Leverage Points: Places to Intervene in a System?

      **

      Or HipBone?

      I’m not convinced Mueller / Fox is a “boredom then excitement” example, much less that Mueller and Fox are allied in producing their result, whatever this may turn out to be — but Democrat and Republican, perhaps..

      And my search for the abstraction, the underlying model of the general process proposed continues..

      **

      KAYFABE in Professional Wrestling tells us more:

      To lift the veil on the world of professional wrestling, we need to take a look at the term ‘kayfabe‘. Kayfabe is a wrestling word coming from the early carnival days of wrestling for the word “keep”, originally used as “keep quiet”, or “keep secret”. Kayfabe is often seen as the suspension of disbelief that is used to create the non-wrestling aspects of the business, such as feuds, angles and wrestling gimmicks (or in layman terms, a wrestler’s on-screen persona from their personality down to their attire). In relative terms, a wrestler breaking kayfabe during a show would be likened to an actor breaking character on camera.

      In the past, it was common for wrestlers to adhere to maintaining kayfabe in public, even when outside the ring and off-camera, in order to preserve the illusion that the competition in pro wrestling was not staged.

      Kayfabe breaking as analogous to “an actor breaking character on camera”? And kayfabe transitioning from “virtual” to “real” — another of our favorite themes? Here we are again, from our first source:

      Importantly, Kayfabe also seems to have discovered the limits of how much disbelief the human mind is capable of successfully suspending before fantasy and reality become fully conflated. Wrestling’s system of lies has recently become so intricate that wrestlers have occasionally found themselves engaging in real life adultery following exactly behind the introduction of a fictitious adulterous plot twist in a Kayfabe back-story.

      So “wrestlers have occasionally found themselves” — wrestlers, plural, found themselves engaging, plural — in adultery? Our model needs to accomodatee this plurality along with all the rest.

      Adultery?

    Clinton-Trump parallelisms via Daniel Nexon — whassay?

    Tuesday, July 11th, 2017

    [ by Charles Cameron — more on the digging dirt / foreign sources story ]
    .

    It’s all too easy to lose sight of the intriguing parallelism here — but symmetries are worth watching, often revelatory. Good catch by Daniel Nexon:

    **

    From January: Ukrainian efforts to sabotage Trump backfire:

    Donald Trump wasn’t the only presidential candidate whose campaign was boosted by officials of a former Soviet bloc country.

    Ukrainian government officials tried to help Hillary Clinton and undermine Trump by publicly questioning his fitness for office. They also disseminated documents implicating a top Trump aide in corruption and suggested they were investigating the matter, only to back away after the election. And they helped Clinton’s allies research damaging information on Trump and his advisers, a Politico investigation found.

    A Ukrainian-American operative who was consulting for the Democratic National Committee met with top officials in the Ukrainian Embassy in Washington in an effort to expose ties between Trump, top campaign aide Paul Manafort and Russia, according to people with direct knowledge of the situation.

    The Ukrainian efforts had an impact in the race, helping to force Manafort’s resignation and advancing the narrative that Trump’s campaign was deeply connected to Ukraine’s foe to the east, Russia. But they were far less concerted or centrally directed than Russia’s alleged hacking and dissemination of Democratic emails.

    Russia’s effort was personally directed by Russian President Vladimir Putin, involved the country’s military and foreign intelligence services, according to U.S. intelligence officials.

    [ .. more .. ]

    **

    Your thoughts? — valuable since they’ll no doubt differ from mine..


    Switch to our mobile site