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Advertising series 01: Music

Thursday, April 11th, 2019

[ by Charles Cameron — trying to gauge the appropriateness of music in TV advertising, and getting the sense that music has a — frankly — higher purpose. And then? ]
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I’ve been trying to figure out, from the poetry plane, just what it is that music does or is, or where, and as I’m watching TV commercials, I’m struck each time classical music is used, and forced to consider the role that music plays — in the ads, in my life, and in our lives. Commercials, like haiku, are highly concentrated affairs, and I’ve been learning a lot.

In brief —

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I don’t terribly mind that you can jazz the greatest of composers IMO, in what feels more like a virtuoso exercise than music as such..

Flying Bach:Red Bull

And when the music is jazzy to begin with, no problem — fun, even ..

Rhapsody in Blue: United

Unh — and ditto, speeded up:

High speed Orchestra: Porsche

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But Ave Maria?

Ave Maria: Planters

I guess that’s arguably a Hail Mary overpass, and the Ave Maria only slips in very briefly while the peanut’s in flight, so I’ll let it slide by..

But then I must admit I do get a bit uneasy about the semi-sacred last movement of Beethoven’s Ninth being repeatedly associated with a somewhat silly sad for a line of sports-car, lovely though they are:

Ode to Joy: Alfa Romeo

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The Hallelujah Chorus comes from a sacred oratorio, Handel’s Messiah, to be sure, but Messiah has been drifting from the sacred towards the social for decades, maybe even a century… Boots, though?

Hallelujah: Boots and Shoes

That seems a bit off-kilter: ads are repetitive things, and the idea that millions of concert-goers may have a less than stellar shoe ad pop into their heads in the middle of Handel’s iconic work — not a great taste to leave in the metaphorical mouth, methinks.

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Compare this commercial using the Lacrimosa from Mozart’s Requiem

Mozart Requiem: DirecTV

— with this paragraph from the philosopher Cornelius Castoriadis:

Remember that philosophers almost always start by saying: “I want to see what being is, what reality is. Now, here is a table. What does this table show to me as characteristic of a real being?” No philosopher ever started by saying: “I want to see what being is, what reality is. Now, here is my memory of my dream of last night. What does this show to me as characteristic of a real being?” No philosopher ever starts by saying “Let Mozart’s Requiem be a paradigm of being, let us start from that.” Why could we not start by positing a dream, a poem, a symphony as paradigmatic of the fullness of being and by seeing in the physical world a deficient mode of being, instead of looking at things the other way round, instead of seeing in the imaginary — that is, human — mode of existence, a deficient or secondary mode of being?

DirecTV? You can count me out.

Kurt Vonnegut quite wonderfully explains:

I am enchanted by the Sermon on the Mount. Being merciful, it seems to me, is the only good idea we have received so far. Perhaps we will get another idea that good by and by-and then we will have two good ideas. What might that second good idea be? I don’t know. How could I know? I will make a wild guess that it will come from music somehow. I have often wondered what music is and why we love it so. It may be that music is that second good idea being born.

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Frankly, I don’t think commercials are up to the Castoriadis / Vonnegut standard.

But let me leave you with a puzzzlement, a koan — assuming you haven’t diverged too far from my perspective thus far. If the Mozart Requiem should be spared participation in TV advertising, what do you think of Bach — remember Bach? — being embedded in a grisly scene from Silence of the Lambs?

Hannibal Lecter plays Bach:

Masterpiece within a masterpiece? Okay?

Jackass and catfish, catfish and gourd

Friday, February 1st, 2019

[ by Charles Cameron — an almost-Darwin-Award-worthy foolishness, coupled with a masterpiece of Zen art — just the sort of post I’d love to post, for my own sake, even if no-one else is listening ]
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Unbelievable!

That’s a serious journal article about a seriously un-serious drunking game.. And if you can’t read the fine print, not to worry — the two top articles below will brief you nicely..

Readings:

  • Atlantic, This Is What Happens When You Drunkenly Swallow a Live Catfish
  • LiveScience, A Drunk Man Swallowed a Live, Venomous, Spiny Catfish.

  • Acta Oto-Laryngologica Case Reports, A Jackass and a Catfish
  • **

    By way of contrast:

    Here’s what the book’s about:

    Zen art poses a conundrum. On the one hand, Zen Buddhism emphasizes the concept of emptiness, which among other things asserts that form is empty, that all phenomena in the world are illusory. On the other hand, a prodigious amount of artwork has been created in association with Zen thought and practice. A wide range of media, genres, expressive modes, and strategies of representation have been embraced to convey the idea of emptiness. Form has been used to express the essence of formlessness, and in Japan, this gave rise to a remarkable, highly diverse array of artworks and a tradition of self-negating art.

    In this volume, Yukio Lippit explores the painting The Gourd and the Catfish (ca. 1413), widely considered one of the most iconic works of Japanese Zen art today. Its subject matter appears straightforward enough: a man standing on a bank holds a gourd in both hands, attempting to capture or pin down the catfish swimming in the stream below. This is an impossible task, a nonsensical act underscored by the awkwardness with which the figure struggles even to hold his gourd. But this impossibility is precisely the point.

    Read or view:

  • Getty Research, Japanese Zen Buddhism and the Impossible Painting
  • Getty YouTube lecture, Japanese Zen Buddhism and the Impossible Painting
  • **

    On the zen of swallowing, or not:

    In Zen work, an existential contradiction, Mumon’s “red hot coal,” sticks in the student’s throat; the inability “to swallow it or spit it out” precipitates a crisis to be resolved through an insight that is simultaneously an existential gesture. “If I am whole and complete as I am, why do I feel ignorant and incomplete?” might be one formulation of the conundrum, though encoded in a ritual question like “What is the sound of one hand?” The greater the contradiction, the greater the tension — ”doubt mass” — and the greater the breakthrough, according to Zen tradition.

    Source:

  • Tricycle, Fruitful Contradictions: The Zen of mathematics
  • Next notables, metaphors and bright ideas included

    Sunday, December 9th, 2018

    [ by Charles Cameron — next in the long series beginning with sports and game metaphors, and extending to include miscellaneous memorable items — nb, includes a Tibhirine section, Jim Gant pls note ]
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    Here’s a DoubleQuote in images of considerable interest, from David Metcalfe — with the esteemed William Dalrynple DoubleQuoting goddesses in Kerala:

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    Ancilliary to my interest in mapping complex realities..

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    First “siege warfare” metaphor:

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    Something to read alongside John Kiser‘s superb The Monks of Tibhirine: Faith, Love, and Terror in Algeria :

    I would be most happy to publish any comments John Kiser has on Kyle Orton‘s blog post, Algeria’s ‘Years of Blood’: Not Quite What They Seem on ZP should he or Jim Gant notice this somewhat obscure entry..

    **

    Good grief:

    Key comment:

    I will explain all in due course but for now all I want to say is be VERY careful when dabbling in spirituality, it’s not something to mess with.

    **

    And how’s this?

    Trump Channels the Worst of China to Beat China

    A double ouroboros, methinks: the Worst of China to Beat China, arguably, and self-defeating, axiomatically, no?

    **

    Venkatesh Rao, Quiver Doodles:

    I don’t know if this is still true, but I once read about exploited workers in the ship-breaking industry who were worked so hard, and paid so little, they could not even afford to buy enough calories to sustain themselves. They were slowly starving to death. I call this phenomenon entropic ruin, a generalization of the idea of gambler’s ruin to open-ended games that can be non-zero-sum and need not involve gambling. In this case, it’s a deterministic death march. If you systematically consume fewer calories than you expend long term, you will die a premature death.

    Via John Kellden

    **

    Did Venkatesh mention “the idea of gambler’s ruin“? How about nuns’ ruin as a subset?

    Two nuns allegedly stole $500,000 for trips to Las Vegas

    We do know that they had a pattern of going on trips, we do know they had a pattern of going to casinos, and the reality is, they used the account as their personal account,” Marge Graf, an attorney representing St. James, told a group of parents at a meeting last Monday night, according to the Beach Reporter.”

    **

    Mask dancers, Bhutan:

    21 Breathtaking Photos Of Isolated Tribes From All Around The World

    The dancers are gorgeous, but look to the left and see the monasteries perched on plateaus in a towering rock-face..

    I’m pretty sure “isolated tribes” are of particular interest about now because of the evangelical boundary-pusher killed (martyred? now there’s a koan) because he hoped to bring the gospel to Andaman tribal peoples whose isolation is protected by the Indian government.. see my tweet:

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    A whole lot more..

    This Nancy Pelosi chyron, for instance:

    Which brings me to #2 below:

    — with #3 also deserving a metaphor-mention..

    And we might as well go for the revolt chyron here:

    And that in turn allows for a splendid graphic with both metaphorical and real resonance..

    **

    That should be enough. I’ll collect further items of interest in the comments section.

    My scope, first draft

    Monday, July 2nd, 2018

    [ by Charles Cameron — footprints on earth and moon — introducing callum flack — mapping the mississippi ]
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    Here’s a neat illustration of the extent of my interests, at least along one of my continua —

    The upper footprint above is that of Buddha. I have tweaked the image a bit, rotating, flipping it and resizing it to fit my DoubleQuotes format, and you can take thgat as analogous to the way we tweak the Buddha’s teachings to fit our expectations — and the lower footprint, a bootprint actually, is man’s mark on the moon, courtesy of NASA, whose comment is:

    These footprints on the moon will last forever, but the nature of who can be an astronaut is changing

    So, the oppositions:

  • ancient and modern
  • spiritual and technical
  • earth and moon
  • barefoot and booted
  • eternal and eternal
  • What have I missed?

    **

    So: why do I title this post My scope, first draft?

    Scope, to honor Callum Flack, friend of Cath Styles and Sembl, whose blog-post today, THE BRIEF, THE SCOPE AND THE DANCE I read, as I now read anytbing Callum writes.

    Callum and I have strongly overlapping interests, and The Brief, the Scope and the Dance is, amongst other things, a paean to flexibility in the context of planning a business website — flexibility and mutuality in planning. And in pursuit of that flexibility in both brief and scope, Callum uses one of my own favorite illustrations

    :

    — along with these comments:

    Objectives defined in the brief are quantifiable. But constraints, which are defined in the scope, are not. Constraints change, and opportunities are created when that happens.

    and:

    We logically understand that the least surprising thing about scope is that what is documented as The Scope is not what will actually happen. Like a map, scope is a proxy for reality. The scope is like a river, and as the map of the Mississippi above shows, rivers change.. Anytime a project doesn’t expect the scope to change, it is unrealistic.

    And first draft, to honor that flexibikity in the riverine nature of things.

    **

    My idea and use of scope naturally differs from Callum’s, if for no other reason then because he’s thinking of the scope of a projected commercially effective web-page, while I’m taking the same word (Witty Wittgenstein, I’m saving this space for your chuckle here) to refer to the height, depth, breadth and other parameters of my life as it is currently taking its shape..

    No matter, Callum’s post prodded me, and I wanted to give Zenpundit readers a brief into to Callum’s work anyway — and his blog-post today as both an excellent introduction to and example of that work.

    And when Callum writes,”Objectives defined in the brief are quantifiable. But constraints, which are defined in the scope, are not” he’s showing his own scope (in my sense of the term) to reach across that (to me) all-important divide between quantity and quality, a divide that has at its heart a koan — the imponderable way in which a world can contain both qualit and quant, leaving us to ponder (!!) how to “value” one (quality) in terms of the other, and how to maximize that more elusive of the pair in a world seemingly dedicated to the more obvious and blatant (quantity) of the two.

    **

    Sources

  • Wikipedia, Buddha footprint
  • Washington Post, The unsung astronauts
  • **

    That Mississippi map, also, is a footprint.

    Who would you trust more at CIA?

    Monday, May 7th, 2018

    [ by Charles Cameron — seeking to emphasize what may be at base a spiritual / psychological question ]
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    First, the context, courtesy Washington Post:

    Trump had signaled as a presidential candidate that he would consider reestablishing agency prisons and resuming interrogation methods that President Barack Obama had banned. Trump never followed through on that plan, which was opposed by senior members of his administration including Defense Secretary Jim Mattis.

    Sen. John McCain (R-Ariz.), who was tortured while imprisoned in Vietnam, said Haspel’s Senate confirmation should be conditioned on securing a pledge to block any plan to reintroduce harsh interrogations. “Ms. Haspel needs to explain the nature and extent of her involvement in the CIA’s interrogation program,” ­McCain said.

    Haspel ran one of the first CIA black sites, a compound in Thailand code-named “Cat’s Eye,” where al-Qaeda suspects Zayn al-Abidin Muhammed Hussein, better known as Abu Zubaida, and Abd al-Rahim al-Nashiri were subjected to waterboarding and other techniques in 2002.

    An exhaustive Senate report on the program described the frightening toll inflicted. At one point, the report said, Zubaida was left “completely unresponsive, with bubbles rising through his open, full mouth.”

    Internal CIA memos cited in a Senate report on the agency’s interrogation program described agency officials who witnessed the treatment as distraught and concerned about its legality. “Several on the team [were] profoundly affected,” one agency employee wrote, “.?.?. some to the point of tears and choking up.”

    Haspel later served as chief of staff to the head of the agency’s Counterterrorism Center, Jose Rodriguez, when he ordered the destruction of dozens of videotapes made at the Thailand site.

    Rodriguez wrote in his memoir that Haspel “drafted a cable” ordering the tapes’ destruction in 2005 as the program came under mounting public scrutiny and that he then “took a deep breath of weary satisfaction and hit Send.

    **

    In light of the above, who would you trust more?

    Someone who has overseen torture, deeply regretted / repented of it (metanoia), and wouldn’t repeat the crime / error / sin / shame / pick your word and its accompanying implications under any circumstances — or someone who was against torture from the first?

    As I understand it, Gina Haspel claims to fall in the former class, thought I’m not sure whether she views her earlier actions with regret and / or remorse — and these /// differences are important.

    There’s little doubt that as an administrator of Agency business, she’d more than qualified, so our “only remaining question” is whether someone who once oversaw a black site (and destroyed potentially incriminating evidence) can be trusted never to permit CIA to practice torture, under whatever name or cover it may hide, ever again.

    Does she regret / repent, or does she feign regret / repentance?

    And would you expect a newspaper reporter or cable news pundit — indeed, anyone short of her confessor or Haspel herself — would know?

    **

    Once again, mortals must decide, and quickly — our continuing koan or paradox — while the most relevant information of all is tangled up in the knots of human psychology / hidden deep in the heart of God..


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