John Seely Brown, who is the co-author of The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion along with blogfriend John Hagel and Lang Davison, is primarily speaking about education and learning in an ecological paradigm.
Note to self: I need to read this book.
That said, “pull” is the fulcrum for all 20th century orgs that hope to adapt to the 21st, not just public education. Hierarchies, including states, can no longer completely dominate, only aspire to generally arbitrate, or concentrate their powers in an asymmetric fashion. To do this, over the long term, requires putting attracting the allegiance of clients and allies capable of taking independent initiative in harmony with the org’s vision rather than relying primarily upon coercion to force people to mechanistically follow orders.
Not sure that too many people in our hallowed institutions “get it”.