zenpundit.com

Blogfriend Matt Armstrong had an important post regarding The Strategic Communication Science and Technology Plan, April 2009. An excerpt:

The plan describes current efforts within the Department of Defense, the military services, the combatant commands and other agencies on SC. In total, these efforts could be linked together to form the foundation of an S&T thrust area for strategic communication. The report also includes a macro-analysis of capability gaps not being addressed by ongoing initiatives and lays out potential areas for future S&T investment.

While the request for the plan itself represents recognition from Congress that SC plays a critical role in the public and private response to current and emerging threats, it also highlights that there is much research and development already underway and many tools available to increase the government’s effectiveness in global engagement. The rub today is the need for strong leadership and coordination to ensure: 1) awareness of the long list of capabilities; 2) incorporating these capabilities into plans; and 3) participation by stakeholders across the US government, NGO’s, industry, and private citizens.

The S&T plan sorts current efforts into the following categories:

• Infrastructure: Enabling and facilitating access to information from news to markets to vocational
• Social Media: Knowledge Management, Social Media, and Virtual Worlds
• Discourse: Analysis of radical and counter-radical messages and ideas
• Modeling and Forecasting: Gaming and anticipating adversarial messages and ideas as well as our counters and pre-emptive measures
• Collaboration: Increasing collaboration and training across and beyond Government
• First Three Feet: Empowering, Equipping, Educating, and Encouraging media and others to exist and freely report on events for what they really are
• Understanding: Develop country, culture, and regional expertise, including polling
• Psychological Defense: Planning and capacity building for dealing with critical strains on society in peacetime and wartime

The interesting thing here for me is that “strong leadership” is lacking because the people spread across and outside government who have the shared awareness of technology, social media and national security at a level of sophistication where they could actually craft a strategic communication policy, are usually many levels removed from the appointee policy deciders for whom these variables are (usually) fuzzily understood.

To use an analogy, the chefs are valet parking cars outside while trying to get the manager of the restaurant to acknowledge their recipes. Or, maybe that there should be cooking going on in the kitchen if they want to have any customers. Or that the business is, in fact, a restaurant and not a nicely organized room full of tables.

This entry was posted on Wednesday, July 8th, 2009 at 10:09 pm and is filed under 21st century, analytic, COIN, complex systems, connectivity, cultural intelligence, defense, diplomacy, education, foreign policy, framing, government, ideas, innovation, intellectuals, intelligence, IO, media, military, mountainrunner, national security, networks, organizations, Perception, politics, psychology, public diplomacy, reform, social science, society, soft power, state department, strategy, tech, web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.