Google as a Dishonest Broker?
Tuesday, April 13th, 2010
This strikes me as an exceedingly bad idea from Google:
From Drudge:
GOOGLE FRANKENSTEIN: MACHINES TO CHOOSE YOUR NEWS
Mon Apr 12 2010 08:15:34 ETGOOGLE CEO and Obama political activist Eric Schmidt declared this weekend that his machines will help decide what news you receive!
News sites should use technology to PREDICT what a user wants to read by what they have already read, Schmidt told the AMERICAN SOCIETY OF NEWS EDITORS, where a few humans still remained in the audience.
“We’re all in this together.”
MORE
Schmidt said he doesn’t want ‘to be treated as a stranger’ when reading online, POLITICO reports.
He envisions a future where technology for news editing could help tailor advertisements for individual readers.
And he wants to be challenged through technology that ‘directs readers’ to a story with an ‘opposing’ view.
[An odd suggestion from the CEO of a company long accused of offering little to no conservative-leaning links on its news page, while aggressively promoting left-leaning hubs.]
Schmidt said GOOGLE is working on new ways to push adverts and content for consumers, based on what stories they’ve read.
What stories his machines have selected.
Developing…
If this no-choice “opposing view” meme sounds familiar, that’s because a prominent friend and appointee of President Obama, former U. of Chicago law professor Cass Sunstein, has, for several years, articulated a sophisticated theory on the need for government to regulate speech, “reformulate” the 1st Amendment to ensure greater “diversity” and compel the presentation of “opposing views”. While I share Sunstein’s concern that many people are deliberately corrupting their OODA Loops by only reading sources with which they already agree, forcing legal adults to read something else isn’t the answer. It’s a free country and with liberty comes the right to be left to wallow in ignorance in peace.
Getting the Congress and states to turn the free speech and free press clauses on their head is a task with small chance of political success. Persuading or pressuring a small number of friendly CEO’s of search engine companies to optimize their own systems to produce politically favorable results for the administration and the Democratic Party is a lot easier, far less transparent to the public and more difficult for the GOP and conservatives (or for that matter, dissident progressives and unpopular minorities) to combat.
To put it simply, the long term strategy here is that the information aggregators – Google being the 800lb gorilla – will become the new “gatekeepers” with their finger on the scales that determine the page rank of opposing views on controversial issues.
I feared that Google might be tempted to go down this road when they first became entangled with the Chinese government in a way that compromised the integrity of their search engine. At the time I asked:
” If you have agreed to censor what information can be accessed in China in return for greater market opportunities, have you also agreed to censor what information can be accessed about China by the rest of us ?”
As far as I am aware, that question has never been answered, though I think the answer has bearing on American national security and our domestic tranquility. The temptation to use the enormous informational power of Google to deliberately shape public discourse and cultural evolution to “manufacture consent” for policies favored by the elite without the commoners being aware of the manipulation, appears to be very difficult to resist.
I like Google. The company has provided a truly amazing array of informational services that – and I do not think this is an exaggeration – have added real and significant value to civilization. But part of that value comes from Google being regarded universally as an “honest broker” of information. Their CEO’s proposal jeopardizes that trust and once credibility is lost, it is gone for good.
The odd thing is, that this proposal is a really poor business strategy for Google – unless the objective is to create paranoia and drive a large segment of the population to use rival search engines or create new ones free of elite political gamesmanship.
sia, both of which are primarily concerned in different ways with the health of the state. Anglo-American “rule of law” has been an evolutionary – and sometimes revolutionary – march to constrain the exercise of arbitrary power and, eventually, assure an egalitarian access to justice. When Norman French-speaking King John of England bitterly complained at Runnymede that the English barons might as well demand his crown, he was right. The Magna Carta was intended to curb John’s capricious tyranny with formal rules governing how and when the King could exercise power against whom.
Producers hoped to offer an informative, Somali-language alternative to the terrorist propaganda that is streaming into Minneapolis, where the United States’ largest Somali community resides. Over the last year or more, al-Shabab, an al Qaeda linked Somali militia, has successfully recruited two dozen or more Somali-Americans to return home and fight. The radio station was grasping for a remedy.
