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[ by Charles Cameron — following on Advertising series 01: Music — maybe I’ll post three today — here’s the second ]
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Ludacris Mercedes– there’s a moment in the middle of this magical commercial where magic transforms opera into rap — the Mercedes driver’s preference, as we see at the end of the commercial, when he instructs the car to play his music:

Opera as luxe:

The aria is — well, here’s how the LA Times puts it, in a piece titled Does Volvo know it’s using opera’s most monstrous villainess to sell its SUVs?:

Volvo’s new spokesmodel for its SUVs, the Queen of the Night from Mozart’s “Magic Flute” (Diana Damrau), ordering up the murder of Sarastro, the High Priest of the Sun, in a production at Covent Garden.(Royal Opera House)

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Ha! For a different take, an opera-rap mix, see Twist of Fate Wines’ Embrace the Unexpected ad:

Like it? Switch modes of culture-clash:

Flight of the Bumblebee:

And go to Calvinball:

Last but not least, give things a sacred twist? Hallelujah:

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Previous episodes in the same series:

Advertising series 01: Music
Eros, the Renaissance and advertising
Authentic, spiritual magic!
The magic of advertising or the commercialization of magic?
Here’s magic!
The magic of miniatures
rhyming, twinning, pattern recognition
the purring, roaring Jaguar

I imagine there will eventually be about twenty posts in the series..

[ by Charles Cameron — this series has been quiescent, and that’s a pity — so I’ll post two today, to re-kick-start the series ]
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Jaguar:

You’ll likely have seen the jaguar (cat) keeping pace with the Jaguar (e-pace), the cat and the car in parallel..

The cat-car association is embedded in the name: the addition of a beautiful woman never hurt from an ad-man’s perspective. Here’s a 1959 ad for an XK150 Roadster:

The same formula works today —

Eva Green features in an alluring, almost purring commercial in which her cat accompanies her to her car:

As the lady says, It’s just electric.

And in a docu-short, Ms Green tells us:

When I think of Jaguar I think of the power and the elegance of the animal, it’s such an iconic brand..

Cat and brand are no longer running in parallel, they’re merging..

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Previous episodes in the same series:

Advertising series 01: Music
Eros, the Renaissance and advertising
Authentic, spiritual magic!
The magic of advertising or the commercialization of magic?
Here’s magic!
The magic of miniatures
rhyming, twinning, pattern recognition

I imagine there will eventually be about twenty posts in the series..

[ by Charles Cameron — just passing along what the New Yorker passed my way this last week ]
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The New Yorker‘s regular emails pointing to past stories offered up a pair of very interesting writings this last week:

The first is the piece by Susan Orlean which was later developed into her book, The Orchid Thief, and again by Charlie Kaufman into the script for the Spike Jonze film, Adaptation. Just the screenplay would be enough to capture my interest, for its inherent ouroboros:

I’ve written myself into my screenplay.
That’s kind of weird, huh?

But that’s my obsession, far less erotic than orchids, I concede.

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The second is Vladimir Nabokov‘s account of his own obsession, you might call it, with butterflies:

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Here are the pieces — enjoy reading!!:

Susan Orlean, Orchid Fever

Vladimir Nabokov, Butterflies

Elif Batuman, Vladimir Nabokov, Butterfly Illustrator

[ by Charles Cameron — with a definition that places poetry and the drama as a subset of music ]
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L’shana tovah!

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Christopher Rouse just died. I knew nothing of him, but already I love his Gorgon:

May he rest in peace.

Ligeti, Mysteries Macabre with the astounding Patricia Kopatchinskaja:

Furiously at play!

Kopatchinskaja it is, I guess, who writes:

Temperature and ocean levels go up. Whole world regions dry out. Hundreds of millions will have to leave, migrate, millions will fight wars, no end being in sight. Can we go on listening as usual to Buxtehude, Bach, Beethoven, Brahms, Bruch, Bruckner?

and at last Teeth — with the Ligeti from the late ’70s as context, the stunning Roomful Of Teeth plays Caroline Shaw‘s Pulitzer-winning Partita:

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Music, it would seem, is the chosen placement of sounds, random or chosen, from the field of all sounds, in some form or container within which they may bounce and reverberate.

Note that under this definition, the barnyard’s sounds may sound (Ligeti, children’s rhymes), as may silence..

the words of operas and masses..

Note too, that under this definition, plays and poetry are a subset of music, also.

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L’shana tovah!

[ by Charles Cameron — with enough joy here for all lovers of classical music, herpetology and the national pastime — but I’m stunned by one most curious herpetology-Bach crossover in particular — and more ]
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Here’s a fine DoubleQuote:

I gave you the snake first, in about as amusing a context as I could find: Now here’s the serpentine windings of a Bach melody, as tracked by musical-graphics maestro Stephen Malinowski::

The music is Bach’s Cantata 140 (Wachet auf, ruft uns die Stimme), performed by members of the Netherlands Bach Society (s part of their All of Bach project.

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I think of the vaulted arches of Hermann Hesse’shundred gated cathedral of mind as places where science / technology and the arts / humanities map closely to one another — my locus classicus being the analogy between van Gogh‘s night sky and von Karman‘s vortex street, with which by now you are likely all familiar..

Far more unexpected, yet incredibly rich, it seems to me, is this close correspondence between music and snake. Does this suggest any further explorations to anyone? Ali Minai, anything this suggests for AI? Anyone?

Ada Lovelace‘s vision of the applicability of the Jacquard loom’s punched cards to Charles Babbage‘s engine is another instance, at the apex of an arch, I think — and it’s interesting to note that Lady Lovelace speculated that Babbage‘s machine

might act upon other things besides number… the Engine might compose elaborate and scientific pieces of music of any degree of complexity or extent

Howzzat? as we cry out in cricket.
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