Dr. Von weighed in on Steven Johnson’sWhere Good Ideas Come Fromwith an extensive book review last December( I posted on Johnson here. On a related note, read Charles Cameron’s comment about the limitations of linear thinking here):
….But what exactly are innovation and creativity? The dictionary definition of innovation is ‘the introduction of new things or methods,’ while creativity is ‘the ability to create meaningful new ideas, forms or methods’ that are original and imaginative. So the key notion is the development of new ideas in whatever field one is working. A question naturally develops, which is where do new ideas come from? How do we begin preparing children now to be creative and innovative in the future? In the past, many would have first thought about the arts as being the training ground for creativity. Now, we realize that the development of the abilities and mindsets and skills necessary to be creative in every field of study is necessary.Steven Johnson’s new book, Where Good Ideas Come From: The Natural History of Innovation, provides the argument that there are seven common themes that have led to the vast majority of great ideas throughout history. He gives numerous examples of such ideas, ranging from Darwin’s development of the theory of evolution to the of the GPS system, from Google to the creation of the first mechanical computing devices centuries ago, and so on. It is an interesting read.Here is a summary of the seven themes that lead to good ideas. Keep in mind there is certainly some degree of overlap and relationships between the themes, but overall they can be thought of as distinct concepts.1. The Adjacent Possible: Even if you have an interest in some topic or problem, if there is not a good environment conducive to presenting the necessary pieces to solve the problem, good ideas will almost certainly not develop. You may be brilliant with some of the information (i.e. pieces of a puzzle) in your mind that is necessary to solve a problem, but if your surroundings are not able to provide the remaining pieces of information or experiences, you will endlessly search for them to no avail. If you are isolated from others who know something about your problem or issue, or if there is no means of gathering further information (which is becoming less of a problem with the advent of the Internet), or if your environment does not provide the physical infrastructure or supplies to finish building a new physical device, you will be unable to develop the Idea or solution to your problem.
2. Liquid Networks: Great ideas can develop when information is allowed to flow through a larger network. One possible network is a social network, or often and more specifically, a professional network. The focus of this is the ability to collaborate to solve problems. It turns out that there are almost no great ideas throughout history that have been developed in isolation or by an individual who did not need any help in the development of that great idea. One may think Newton or Einstein did their work in isolation, but this is not entirely true. Those two individuals come about as close as you can get to not needing a network to develop the laws of motion or relativity, but they relied on some level of feedback, reading others’ work, and ultimately talking and discussing issues with close colleagues and friends.
An interesting study was done that looked at how research groups reach the coveted ‘Eureka!’ moment, where a new discovery is made. It turns out that these rare moments of discovery or problem solving almost never happen in the lab! Instead, the ‘Aha!’ are yelled out at the conference table, where members of the group are throwing ideas around and sharing results of their latest work over the past week. The person who figures it out needs to have input they have not thought about from the larger group or network, before the grand idea is formed….
Colin Gray is one of the four or five go-to strategic thinkers around today. Joseph Nye, the father of the soft power concept, is a seminal figure in Political Science and International Relations.
….Unfortunately, although the concept of American soft power is true gold in theory, in practice it is not so valuable. Ironically, the empirical truth behind the attractive concept is just sufficient to mislead policymakers and grand strategists. Not only do Americans want to believe that the soft power of their civilization and culture is truly potent, we are all but programmed by our enculturation to assume that the American story and its values do and should have what amounts to missionary merit that ought to be universal. American culture is so powerful a programmer that it can be difficult for Americans to empathize with, or even understand, the somewhat different values and their implications held deeply abroad. The idea is popular, even possibly authoritative, among Americans that ours is not just an “ordinary country,” but instead is a country both exceptionally blessed (by divine intent) and, as a consequence, exceptionally obliged to lead Mankind. When national exceptionalism is not merely a proposition, but is more akin to an iconic item of faith, it is difficult for usually balanced American minds to consider the potential of their soft power without rose-tinted spectacles. And the problem is that they are somewhat correct. American values, broadly speaking “the American way,” to hazard a large project in reductionism, are indeed attractive beyond America’s frontiers and have some utility for U.S. policy. But there are serious limitations to the worth of the concept of soft power, especially as it might be thought of as an instrument of policy. To date, the idea of soft power has not been subjected to a sufficiently critical forensic examination. In particular, the relation of the soft power of attraction and persuasion to the hard power of coercion urgently requires more rigorous examination than it has received thus far.
….In 2007, Richard Armitage and I co-chaired a bipartisan Smart Power Commission of members of Congress, former ambassadors, retired military officers, and heads of non-profit organizations at the Center for Strategic and International Studies in Washington. We concluded that America’s image and influence had declined in recent years and that the United States had to move from exporting fear to inspiring optimism and hope.
The Smart Power Commission was not alone in this conclusion. Even when he was in the George W. Bush administration, Defense Secretary Robert Gates called on Congress to commit more money and effort to soft-power tools including diplomacy, economic assistance, and communications because the military alone cannot defend America’s interests around the world. He pointed out that military spending then totaled nearly half a trillion dollars annually, compared with a State Department budget of just $36 billion. In his words, “I am here to make the case for strengthening our capacity to use soft power and for better integrating it with hard power.” He acknowledged that for the secretary of defense to plead for more resources for the State Department was as odd as a man biting a dog, but these are not normal times. Since then, the ratio of the budgets has become even more unbalanced.
One of the ironies here, is that the United States, through the private sector production of goods, services and intellectual property, has since WWII been overwhelming successful in exporting our “soft power” into foreign cultures to an extent seldom matched in history. However, the ability of the USG to capitalize on this latent-passive global acculturation through public diplomacy has ranged from minimal to excruciatingly counterproductive when our words, deeds and image are in serious disharmony.
My students watched this and reacted by defining themselves as those who were creative mostly through social collaboration but a decided minority required solitude and an environmental filter to think clearly and creatively – not a catalyst of a series of social-intellectual stimuli. For them, the cognitive load generated by the environment amounted to an overload, a distracting white noise that short-circuited the emergence of good ideas.
This suggests to me that there are multiple and very different neuronal pathways to creativity in the brain and a person’s predisposition in their executive function, say for example the classic “ADHD” kid at the back of the class, may have different requirements to be creative than a peer without that characteristic. It also means that creativity may be subject to improvement if we can cultivate proficiency in several “styles” of creative thinking.
Oddly enough, when I first got an iPadmy first thought was to find a way to stream it through an LCD projection system at work through our network ( giving the IT department much cause for amusement). Now I am wondering if the AppleTV device and/or AirPlay will get this idea off the ground….
Comments from the technophile-geek portion of the readership are cordially invited.
Going to try to catch up this week on the backlog of book reviews I need to do, particularly those books sent to me by publishers. I may have to break down and do a set of mini-reviews, so far behind I have gotten myself.
So, naturally, that was a suitable pretext to order more books 🙂
Luttwak’s book is a strategy classic and I recently enjoyed his Grand Strategy of the Byzantine Empire. I first heard of Stefan Zweig from Lexington Green but nearly everyone who has read The World of Yesterday that I have encountered has raved about it, so I am looking forward to that one. Why the West Rules- For Now is another rec from the Chicago Boyz crowd but I do not think that anyone has reviewed it there as of yet. Finally, I am pairing War Before Civilization with Azar Gat’s War in Human Civilization – have a sense that Gat’s ideas may be somewhat in tune with Martin van Creveld.
Zenpundit is a blog dedicated to exploring the intersections of foreign policy, history, military theory, national security,strategic thinking, futurism, cognition and a number of other esoteric pursuits.