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From the Strategy Conference…..

This strikes me as an exceedingly bad idea from Google:

From Drudge:

GOOGLE FRANKENSTEIN: MACHINES TO CHOOSE YOUR NEWS
Mon Apr 12 2010 08:15:34 ET

GOOGLE CEO and Obama political activist Eric Schmidt declared this weekend that his machines will help decide what news you receive!

News sites should use technology to PREDICT what a user wants to read by what they have already read, Schmidt told the AMERICAN SOCIETY OF NEWS EDITORS, where a few humans still remained in the audience.

“We’re all in this together.”

MORE

Schmidt said he doesn’t want ‘to be treated as a stranger’ when reading online, POLITICO reports.

He envisions a future where technology for news editing could help tailor advertisements for individual readers.

And he wants to be challenged through technology that ‘directs readers’ to a story with an ‘opposing’ view.

[An odd suggestion from the CEO of a company long accused of offering little to no conservative-leaning links on its news page, while aggressively promoting left-leaning hubs.]

Schmidt said GOOGLE is working on new ways to push adverts and content for consumers, based on what stories they’ve read.

What stories his machines have selected.

Developing…

If this no-choice “opposing view” meme sounds familiar, that’s because a prominent friend and appointee of President Obama, former U. of Chicago law professor Cass Sunstein, has, for several years, articulated a sophisticated  theory on the need for government to regulate speech, “reformulate” the 1st Amendment to ensure greater “diversity” and compel the presentation of “opposing views”. While I share Sunstein’s concern that many people are deliberately corrupting their OODA Loops by only reading sources with which they already agree, forcing legal adults to read something else isn’t the answer. It’s a free country and with liberty comes the right to be left to wallow in ignorance in peace.

Getting the Congress and states to turn the free speech and free press clauses on their head is a task with small chance of political success. Persuading or pressuring a small number of friendly CEO’s of search engine companies to optimize their own systems to produce politically favorable results for the administration and the Democratic Party is a lot easier, far less transparent to the public and more difficult for the GOP and conservatives (or for that matter, dissident progressives and unpopular minorities) to combat.

To put it simply, the long term strategy here is that the information aggregators – Google being the 800lb gorilla – will become the new “gatekeepers” with their finger on the scales that determine the page rank of opposing views on controversial issues.

I feared that Google might be tempted to go down this road when they first became entangled with the Chinese government in a way that compromised the integrity of their search engine. At the time I asked:

” If you have agreed to censor what information can be accessed in China in return for greater market opportunities, have you also agreed to censor what information can be accessed about China by the rest of us ?”

As far as I am aware, that question has never been answered, though I think the answer has bearing on American national security and our domestic tranquility. The temptation to use the enormous informational power of Google to deliberately shape public discourse and cultural evolution to “manufacture consent” for policies favored by the elite without the commoners being aware of the manipulation, appears to be very difficult to resist.

I like Google. The company has provided a truly amazing array of informational services that – and I do not think this is an exaggeration – have added real and significant value to civilization. But part of that value comes from Google being regarded universally as an “honest broker” of information. Their CEO’s proposal jeopardizes that trust and once credibility is lost, it is gone for good.

The odd thing is, that this proposal is a really poor business strategy for Google – unless the objective is to create paranoia and drive a large segment of the population to use rival search engines or create new ones free of elite political gamesmanship.

Matt Armstrong has a must-read, incisive, take on the manipulatively edited propaganda popularly known as the “Wikileaks video”:

The true fiasco exposed by Wikileaks

….The Wikileaks release apparently caught the Defense Department flatfooted. Even today, three days after its release, there is largely silence from DOD, save a brief public comment and a link to documents and photos at http://www.centcom.mil/ (hidden in plain sight through the link labeled “Link to FOIA documents on July 2007 New Baghdad Combat Action“). Don’t bother going to http://www.defense.mil/ as that site, and hence the Pentagon, has nothing readily available either. The April 6 briefing pack did not include the explanatory imagery and there is no news release explanation the Department’s position. It’s as if nothing happened. When asked about the situation, senior official at DOD pointed me to the “great piece” in The New York Times explaining how trained soldiers view and operate in these events differently than civilians. This, however, misses the point.

Despite the vigorous discussion online and over the air whether there was a violation of the laws of war, the old belief that if you ignore a problem it will go away continues to dominate.

Read the rest here.

Currently reading The Insurgent Archipelago by John Mackinlay. Not finished yet but I found this passage striking:

….The ratio of coloniser to colonised – and of the tiny British contingent to the vast numbers of the native population – suggested that a degree of consent to their presence was already inherent. The officials in each colony were competitively selected from an educated and ambitious British upper class, in many cases they were talented and intrepid men, used to living and campaigning in the field, with an intelligent grasp of their territory, its people, languages and culture. They survived and succeeded on their wits, natural authority and knowledge. When the colonised population rose up in insurrection and military force was rushed to the scene, it was subordinated to these same British administrators who became responsible for the direction of the campaign. All the problems of devising a political strategy, ensuring the legitimacy of the military actions and restoring the structures of governance were taken care of by a familiar hub of individuals. It was a continuously reconvening club in which personal relationships tended to override the ambiguities of their civil-military partnership.

Admittedly, there’s a shiny high gloss of romantic nostalgia for the Raj here, polishing the historical reality. The British Empire also saw examples of arrogance or cruelty by British colonial officials that helped provoke uprisings like the Sepoy Mutiny. Or, high-level imperial administrators could zealously pursue local colonial expansion, as Viscount Milner did in starting the needless Second Anglo-Boer War, which partially involved putting down a grueling Trekboer insurgency, that ultimately weakened the Empire at the strategic level.

Those calamities, as expensive and bloody as they were, were exceptions. Mackinlay is correct in assessing the value of Britain’s colonial administrative class, whose deliberate cultivation of “Old Hands” permitted a sixth of the earth’s surface to be ruled relatively cheaply from Whitehall. Lord Milner, for all his faults, could at least speak to President Kruger in his own language and understood the Boer states on which he was waging war, even if he disdained the Afrikaner settlers. It’s hard to imagine many American statesmen or senior generals (or sadly, CIA agents and diplomats) fluently debating foreign counterparts in Arabic, Pashto, Farsi or Chinese. British officialdom took the time – and had the time, professionally – to learn the languages, dialects and customs of the peoples with whom they allied or fought, conquered and ruled.

Not so in contemporary peacekeeping /crypto-COIN operations , according to Mackinlay:

By the 1990’s the colonial officials who had been the key element in every operation since Cardwell were now missing. Coalition forces were intervening in countries that were the antithesis of the former colonies, where the incoming military were regarded as occupiers and where there was no familiar structure of colonial officials and district officers to be seen. Moreover, the diplomats who belatedly attempted to fill this role, although no doubt intellectually brilliant, crucially lacked the derring-do, local credibility and natural authority of their colonial era predecessors. A few extra hands from the Foreign Office or the State Department could not compensate for the loss….

….Although at a local level the British counter-insurgent techniques proved to be successful, broader problems presented themselves as a result of an absence of strategy and a failure of campaign design, particularly in the civil-military structures. It was simply not a realistic option to fill the void left by the departure of a national government – with all its natural expertise and authority – with a band-aid package of contracted officials and flat-pack embassies.

New Hands cannot act or think like Old Hands. They lack not only the in-country experience and linguistic skills but the entire worldview and personal career interests of the American elite mitigate against it. “Punching tickets” is incompatible with becoming an Old Hand and aspiring to be an Old Hand is incompatible with continued employment at most foreign policy agencies of the USG.

American Foreign Service Officers, CIA personnel and flag officers never had the same historical frame of reference as their Imperial British cousins, but the culture of the Eastern Establishment approximated a high church Yankee Republican version that provided an elan, a worldly knowledge and moral certitude until the Establishment’s will to power and self-confidence was broken by the Vietnam War. Subsequent generations of American elite have been indoctrinated in our best institutions to instinctively distrust the marriage of cultural knowledge and political skills to the service of advancing national interest as “Orientalism“.

I am not an admirer of Edward Said but the man was no fool. He understood the strategic importance for his radical political faction of populalrizing the de-legitimization the learning of other cultures and languages as immoral for any reason except partisanship in their favor against the interests of the predatory West. This is why something as esoteric and parsimoniously funded as “Human Terrain Teams” meet with volcanic rage from  academic leftists, especially in the fields of anthropology and political science. This is the sort of censorious mindset that would have  made the works of Herodotus, Alexis de Tocqueville, the Marquis de Custine, Richard Francis Burton, T.E. Lawrence, Ruth Benedict, Rene Grousset, Raphael Patai and Bernard Lewis, to name just a few, impossible.

Recovering our capacity to act effectively and see with clarity requires the training of a new generation of Old Hands to interpret and act as policy stewards and agents in regions of the world in which most Americans are unfamiliar and likely to remain so. Current academic PC ideological fetishes reigning at our Ivy League universities artificially shrink our potential talent pool. Alternative educational pathways through military service academies, think tanks, professional and Cross-cultural associations and better USG training programs need to be developed to route around the university gateway that is largely in control of keepers hostile or indifferent to American foreign policy objectives. By the same token, USG agency and military personnel and security clearance policies need a systemic overhaul to better take advantage of those already in service who find their career paths blocked or frustrated.

We waste talent on a massive scale.

A big hat tip to John Robb for finding and posting this gem. I guess Nazism, the French and Russian Revolutions, the Spartacus Revolt and several world religions could all have been ignited by an inspired moment of interpretive dance: